As Director of Digital Acquisition at Plow & Hearth, LLC., Jessica oversees all digital acquisition efforts for the Madison retail brands to include Plow & Hearth, HearthSong, Magic Cabin, Wind & Weather, and VivaTerra.
Jessica has over 15 years’ digital acquisition experience in helping corporations such as Plow & Hearth, WillowTree Apps, Merkle, Genworth Financial & Anthem Blue Cross and Blue Shield use online acquisition efforts to drive visibility and qualified leads.
As the Director of Digital Acquisition for Plow & Hearth’s suite of brands, Jessica is responsible for each retail brand's paid search, display, shopping datafeeds, remarketing, SEO efforts, affiliate program, as well as retail and wholesale marketplace expansion.
Check out the incredible speaker line-up to see who will be joining Jessica.
*Processing your payment may take a moment. Please click submit payment only once, and do not refresh this page. Doing so may result in your credit card being charged more than once.