Jessica Thompson

As Director of Digital Acquisition at Plow & Hearth, LLC., Jessica oversees all digital acquisition efforts for the Madison retail brands to include Plow & Hearth, HearthSong, Magic Cabin, Wind & Weather, and VivaTerra. 

Jessica has over 15 years’ digital acquisition experience in helping corporations such as Plow & Hearth, WillowTree Apps, Merkle, Genworth Financial & Anthem Blue Cross and Blue Shield use online acquisition efforts to drive visibility and qualified leads.

As the Director of Digital Acquisition for Plow & Hearth’s suite of brands, Jessica is responsible for each retail brand's paid search, display, shopping datafeeds, remarketing, SEO efforts, affiliate program, as well as retail and wholesale marketplace expansion.