Kelsey is the head of retention marketing at ELOQUII, a trend-driven plus-size apparel brand that designs and sells fast fashion for women sizes 14-28 on ELOQUII.com and in ELOQUII stores. Kelsey oversees the email, SMS, and push strategy and performance, customer lifecycle engagement and customer loyalty programs. She has over 8 years’ experience in digital marketing and specializes in retention. Prior to ELOQUII, Kelsey worked in marketing for an Amazon subsidiary, Quidsi.
Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019
eMail remains the most direct line of communication to your customers. Are you keyed into what really makes customers want to open your message, or are you being “swiped left” to trash? Leaders on this panel give you ideas to speak like your customer for a “human touch,” nurturing customers’ valued relationship for top customers’ connections. Join them “Tonight Show” style as you hear their success stories (and challenges!) one at a time and then discuss as a group:
• Re-invigorating nurturing programs so customers know they are at the center of brands’ initiatives
• Listening to customer demand – through all channels—to be at a customer’s beckon call
• Exploring intent data to boost account based marketing to know what the customer wants before they do
Check out the incredible speaker line-up to see who will be joining Kelsey.
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