Rocky works with BuildDirect Technologies which is an online marketplace for heavyweight home improvement products in North America. As Senior Director of Product Management, Rocky is responsible for the online Buyer experience with end to end ownership and accountability for online Product strategy, execution, and customer adoption leveraging data. Rocky joined BuildDirect in 2018 with prior stints at companies such as Home Depot Supply, MSC Industrial Supply, Cadence Design Systems in North America. In these companies, Rocky focussed on addressing online B2B customer needs leading eCommerce product strategy and execution. He is an avid marathon runner, loves sports cars, and plays tennis. Rocky has a full time management degree from Stanford University Graduate School of Business and a deferred admission to MS in Business Analytics at NYU Stern School of Business.
Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019
As customers become more reliant on digital technology, retailers should accelerate their data strategies to build better interactions with customers. As customers interact more with data-deployed tech, especially AI-driven tech, digital experiences can feel more human, offering a higher quality experience across channels. Discover:
•Centralizing data and hiring data scientists to assess qualitative growth
•Developing and implementing a cohesive strategy for data sharing to achieve business goals
o Iterating, pivoting, and scaling customer data
• Breaking down silos to bridge the gap between marketing and IT
• Data dashboards: showcasing metrics to communicate business value to the company
Check out the incredible speaker line-up to see who will be joining Rocky.
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