eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston


Rocky Sharma, Sr. Director, Product Management, eCommerce at Builddirect
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Rocky Sharma

Sr. Director, Product Management, eCommerce

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019

2:45 PM Panel Discussion: Collaboration And Data Sharing To Capitalize On Future Growth

As customers become more reliant on digital technology, retailers should accelerate their data strategies  to build better interactions with customers. As customers interact more with data-deployed tech, especially AI-driven tech, digital experiences can feel more human, offering a higher quality experience across channels. Discover:
•Centralizing data and hiring data scientists to assess qualitative growth
•Developing and implementing a cohesive strategy for data sharing to achieve business goals
o Iterating, pivoting, and scaling customer data
• Breaking down silos to bridge the gap between marketing and IT
• Data dashboards: showcasing metrics to communicate business value to the company 

Check out the incredible speaker line-up to see who will be joining Rocky.

Download The Latest Agenda

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