Wayfare is the pioneering platform for Networked Commerce. Our patented technology connects commerce sites to content sites to other commerce sites via commerce parameters. Wayfare’s platform harnesses structured commerce parameters from sites, apps or devices and transmits them to others so they can serve deterministically matching commerce experiences to the consumer. This produces far greater monetization and ROAS than ads.
Consumers want a seamless journey from researching a product, shopping the marketplace to purchase. Wayfare serves commerce units to the consumer that match what they are already looking for. The consumer only sees products and services that directly serve their needs.
Founded in 2010, Wayfare Interactive is privately held and headquartered in San Mateo, CA, with operations in Los Angeles, CA; New York, NY; and Austin, TX. To learn more about Wayfare, visit us at www.wayfareinteractive.com.