eTail East 2018

August 06-August 09, 2018

The Sheraton, Boston

1.888.482.6012

Customer Loyalty: Leveraging Customer Experience For Success

Customer Loyalty: Leveraging Customer Experience For Success


Key topics include:

  • Optimizing the digital experience and improving customer engagement
  • Assessing which of the customer segments you are targeting are successful
  • Analyzing how many segments and pathways to purchase should be designed
  • Addressing resource challenges to manage segments and pathways to connect on the emotional key points
  • How AI tech is changing the customer journey, and what the real life challenges & constraints are in implementation

Speakers:

  • Andrea Grant, Digital Marketing Director, Cabela's

  • Doug Glazer, Director, Customer Loyalty, Fanatics

  • Mike Olson, Sr. Director, Online Experience, Beachbody

  • Kevin Cochrane, Chief Marketing Officer, BloomReach

How Walmart Manages And Optimizes Online Promotions

How Walmart Manages And Optimizes Online Promotions


Key highlights include topics such as:

  • Get insights into how Amazon manages campaign performance
  • Learn how page speed affects user engagement and conversion metrics
  • Find out what causes the most common performance issues
  • Learn how leading retailers are running, monitoring, and optimizingtheir campaigns
  • Discover tools that go far beyond what Google Analytics can tell you

Speakers:

  • Tammy Everts, Senior Researcher & Editorial Director, SOASTA
  • Meredith Wollman, Manager, Customer Marketing, Walmart.com
The Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity

The Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity


Key highlights include tips such as:

  • Working with technology partners to centralize customer data within theorganization
  • Identify data collection gaps in the customer journey
  • Leverage process (or lack thereof) information when considering digitalengagement solutions
  • Determine the technologies your organization is lacking, and those thatneed to be implemented

Speakers:

  • Chuck Fishman, Director of Industry Marketing and Development at Acquia
  • Libby Morgan, Chief Client Officer at Optaros
  • Laura Brooks, VP of Commerce at Acquia
Using Site Search to Compete with Amazon - Hear It from a Leading Retailer

Using Site Search to Compete with Amazon - Hear It from a Leading Retailer


Key highlights include topics such as:

  • What goes into creating a highly relevant site search experience
  • How mid-size retailers canuse site search as a lever to effectively compete with Amazon
  • What search features doshoppers find most useful, including autocorrect, visual autosuggest, synonymand stemmed word searches, dynamic filters etc.
  • How to scale merchandising,to achieve your business goals
  • How to calculate how muchmoney your site search is leaving on the table

Speakers:

  • Monal Patel, SVP & Chief Business Officer at Unbxd
  • Tiffani Frey, Director of E-commerce Marketing at US Patriot
Aprimo

How to Drive Retail Sales with Smart Content


Key Takeaways:

  • Strategies for faster and more personalized content marketing
  • Leveraging customer data from multiple channels and marketplaces
  • Creating a more exciting cross-channel path to purchase
  • Smarter methods to get more quality campaigns to market

Guest Speakers:

Shish Shridar, Jeffery Parrish, Svante Nilsson

Using Site Search to Compete with Amazon - Hear It from a Leading Retailer

Using Site Search to Compete with Amazon - Hear It from a Leading Retailer


Key highlights include topics such as:

  • What goes into creating a highly relevant site search experience
  • How mid-size retailers canuse site search as a lever to effectively compete with Amazon
  • What search features doshoppers find most useful, including autocorrect, visual autosuggest, synonymand stemmed word searches, dynamic filters etc.
  • How to scale merchandising,to achieve your business goals
  • How to calculate how muchmoney your site search is leaving on the table

Speakers:

  • Monal Patel, SVP & Chief Business Officer at Unbxd
  • Tiffani Frey, Director of E-commerce Marketing at US Patriot
10359.012

Accelerate Personalization Success with Artificial Intelligence


Key Takeaways:

  • The limitations of traditional segmentation strategies
  • How leading brands are using artificial intelligence (AI) to deliver significant conversion lift
  • How AI can enable 1-to-1 personalization that delivers engaging customer experiences that inspire loyal, lasting relationships

Speakers:

Maribeth Ross, SVP Marketing, Monetate

Zachary Martz, Digital Product and Enhancements, Club Monaco

How Walmart Manages And Optimizes Online Promotions

How Walmart Manages And Optimizes Online Promotions


Key highlights include topics such as:

  • Get insights into how Amazon manages campaign performance
  • Learn how page speed affects user engagement and conversion metrics
  • Find out what causes the most common performance issues
  • Learn how leading retailers are running, monitoring, and optimizingtheir campaigns
  • Discover tools that go far beyond what Google Analytics can tell you

Speakers:

  • Tammy Everts, Senior Researcher & Editorial Director, SOASTA
  • Meredith Wollman, Manager, Customer Marketing, Walmart.com
The Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity

The Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity


Key highlights include tips such as:

  • Working with technology partners to centralize customer data within theorganization
  • Identify data collection gaps in the customer journey
  • Leverage process (or lack thereof) information when considering digitalengagement solutions
  • Determine the technologies your organization is lacking, and those thatneed to be implemented

Speakers:

  • Chuck Fishman, Director of Industry Marketing and Development at Acquia
  • Libby Morgan, Chief Client Officer at Optaros
  • Laura Brooks, VP of Commerce at Acquia
Customer Loyalty: Leveraging Customer Experience For Success

Customer Loyalty: Leveraging Customer Experience For Success


Key topics include:

  • Optimizing the digital experience and improving customer engagement
  • Assessing which of the customer segments you are targeting are successful
  • Analyzing how many segments and pathways to purchase should be designed
  • Addressing resource challenges to manage segments and pathways to connect on the emotional key points
  • How AI tech is changing the customer journey, and what the real life challenges & constraints are in implementation

Speakers:

  • Andrea Grant, Digital Marketing Director, Cabela's

  • Doug Glazer, Director, Customer Loyalty, Fanatics

  • Mike Olson, Sr. Director, Online Experience, Beachbody

  • Kevin Cochrane, Chief Marketing Officer, BloomReach