eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston


Next Gen eCommerce Summit – August 14

Bringing Together A Community Of Retail Innovators and Disruptors.
From scrappy start ups turning the industry on its head to retail giants experimenting with the latest technology, this future forward summit will tackle VR, AI, connected commerce and everything in between. Find out what’s really disrupting retail and which trends you should consider putting on the back burner.

08:25 AM - 09:00 AM Registration & Networking Breakfast

09:00 AM - 09:10 AM Welcome Remarks & Benchmarking Study

09:10 AM - 09:25 AM Chairperson’s Opening Remarks

Antoine Blondeau, Co-Founder & Co-Chairman, Sentient


Antoine Blondeau

Co-Founder & Co-Chairman

09:25 AM - 09:50 AM Keynote: Gamifying The Shopping Experience To Drive Loyalty

Cody Hawken, CTO, 1xRun
At its core, e-retail is an emotional experience. Whether you're selling big-ticket items or low-priced consumer goods, it's important to get the customer excited about your products, and to leave them feeling satisfied and eager to return.

We will delve deep into the psychology of the purchase, and explore the many ways that leading fine art publisher 1xRUN uses gamification to innovate the online retail experience to help drive the sale; techniques that 1xRUN has pioneered to transform the way that people buy art online. With a focus on 1xRUN's innovative promotions and strategies, we will discuss how you can incorporate these core concepts to keep your customers excited, engaged, and eager to return.


Cody Hawken


9:50 AM - 10:15 AM Keynote: Changing The Face Of Retail With AI And Computer Vision

In this session, learn how retailers are harnessing the power of AI and computer vision to create personalized shopping experiences.

Executive, Mad Street Den

10:15 AM - 10:45 AM Keynote Panel Discussion: Discovering New Ways To Use Technology Within The Retail Space To Drive Sales

Mark Berinato, VP, Experience Design, Panera Bread Ryan Scott, VP, Digital Operations & Innovation, Keurig Green Mountain, Inc.
The brick and mortar landscape is changing rapidly as retailers invest in proven technology and continue to test the latest innovations. Barriers to purchase and adoption certainly exist, but the customer experience can be vastly improved by bringing digital into the physical space. Panelists will walk you through their experiences with in-store technology and discuss:

Leveraging mobile technologies to get customers through the shopping process (mobile check-out, digital wallets, etc.)
Ensuring ease of use and privacy so that your customer base is comfortable
Removing the barriers to purchase
Extending your customer acquisition efforts via offline sales opportunities
Developing custom applications to digitize your brick and mortar locations


Mark Berinato

VP, Experience Design
Panera Bread

Ryan Scott

VP, Digital Operations & Innovation
Keurig Green Mountain, Inc.

10:45 AM - 11:10 AM Keynote Session: A Guaranteed Win/Win: Integrating Conscious Capitalism With Your eCommerce Operations

Matthew Scanlan, CEO & Co-Founder, Naadam
Naadam Co-Founder & CEO Matt Scanlan’s “Millennial Capitalism” is changing the 1,000 year old cashmere industry and is leading the way for sustainable sourcing across any category. Naadam partners directly with Mongolia's nomadic herders, supporting them through microeconomic development - not as charity, but because it is smart business. We will discuss the importance of creating a sustainable supply chain and business model rooted in genuine transparency, and how to effectively bring that story to life for your consumers.

Bringing the brand story to life in communications with customers
Creating transparency from sourcing through to final product
Creating an equitable and sustainable supply chain


Matthew Scanlan

CEO & Co-Founder

11:10 AM - 11:35 AM Coffee & Refreshments

Studies show that the more channels customers use, the more valuable they are. Knowing this, how can you ensure that your channels are fully integrated and the experience you provide is seamless and easy for your customer? A diverse group of panelists will discuss:

Building the functionality between web and store systems
Ensuring there is customer recognition as they travel between channels
Keeping track of customers that are shopping in both channels


Renu Razdan

Director, Product Management, Omni-Channel & Mobile Apps & HauteLook

Dan Fagan

VP, CRM & Media
Destination XL Group

Dave Harris

VP of IT
The Yankee Candle Company, Inc.

12:05 PM - 12:30 PM Keynote Presentation: How To Tell A Story With Your Data

Laurent Vincent, Sr. Sales Engineer, GoodData


Laurent Vincent

Sr. Sales Engineer

12:30 PM - 1:00 PM Keynote Case Study Remix: Retail Reality: AR, VR and Wayfair

Shrenik Sadalgi, Mixed Reality Applications Lead, Wayfair
Get a peek into the future of online retail! Discover how Wayfair is trailblazing online retail and enhancing the customer experience using next generation technologies

Takeaways –
Hear the story of WayfairNext – our R&D team focusing on next generation experiences
Learn more about why we are doing this
Short demo of WayfairView – our AR app that lets you visualize furniture in your space


Shrenik Sadalgi

Mixed Reality Applications Lead

1:00 PM - 2:00 PM Lunch For All Attendees

2:00 PM - 2:25 PM Case Study: Using The Customer Journey To Create “Digital Context”

Darren Johnson, Product Manager, Barkbox
As brands navigate the complicated path to purchase and are increasingly overwhelmed with big data, it's more important than ever to understand and empathize with the Customer Journey. Hear from Darren Johnson, Founder of Bonsai Commerce, about his experience at, General Assembly & Lovesac on how the role of data, customer insights and empathy play a critical role in driving growth.

•How to map out your Customer Journey to discover opportunities for growth.
•How to use data to inform your Customer Insights strategy.
•How to create a Product Roadmap and that balances business and customer objectives.


Darren Johnson

Product Manager
As customer preferences continue to change at a rapid pace, it is more critical than ever for organizations to continuously innovate and stay flexible. Hear difference approaches to agile and how it has helped them stay nimble and adjust quickly to accommodate their customers. Hear how brands went about becoming more agile and talk through:
What internal challenges do you face with change management?
How do you get senior buy-in to assist with becoming a more flexible organization?
How did you implement the new processes – what were your big steps?


Prashanth Srinivasan

Software Architect

Benjamin Running

Director, Jet Innovation Lab

Chris Pippen

Director of Engineering and Commerce

Courtney Graybill

VP, Digital Strategy & analytics
David`s Bridal

3:05 PM - 4:30 PM Coffee & Refreshments

4:30 PM - 4:45 PM End of Summit

4:45 PM - 5:30 PM Retailer-Only Speed Dating: Bring Your Business Cards—You’ll Need Them!

Think speed dating (without the date)! This fun session lets you meet a load of new and interesting people before the main conference kicks off. Grab a glass of wine or a cold beer and get your business cards ready!

5:30 PM - 6:30 PM Eats at Eataly Reception

Join the Eataly experience at our Welcome Reception. Italian cuisine, specialty wines and herb-infused cocktails await! Limited availability. Sign up onsite!

6:30 PM - 6:30 PM Registration Closed