eTail East 2017

August 14-August 17, 2017

The Sheraton, Boston

1.888.482.6012

Customer Loyalty: Leveraging Customer Experience For Success

Customer Loyalty: Leveraging Customer Experience For Success


Key topics include:
  • Optimizing the digital experience and improving customer engagement
  • Assessing which of the customer segments you are targeting are successful
  • Analyzing how many segments and pathways to purchase should be designed
  • Addressing resource challenges to manage segments and pathways to connect on the emotional key points
  • How AI tech is changing the customer journey, and what the real life challenges & constraints are in implementation

Speakers:

  • Andrea Grant, Digital Marketing Director, Cabela's

  • Doug Glazer, Director, Customer Loyalty, Fanatics

  • Mike Olson, Sr. Director, Online Experience, Beachbody

  • Kevin Cochrane, Chief Marketing Officer, BloomReach

How Walmart Manages And Optimizes Online Promotions

How Walmart Manages And Optimizes Online Promotions


Key highlights include topics such as:
  • Get insights into how Amazon manages campaign performance
  • Learn how page speed affects user engagement and conversion metrics
  • Find out what causes the most common performance issues
  • Learn how leading retailers are running, monitoring, and optimizingtheir campaigns
  • Discover tools that go far beyond what Google Analytics can tell you
Speakers:
  • Tammy Everts, Senior Researcher & Editorial Director, SOASTA
  • Meredith Wollman, Manager, Customer Marketing, Walmart.com
The Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity

The Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity


Key highlights include tips such as:
  • Working with technology partners to centralize customer data within theorganization
  • Identify data collection gaps in the customer journey
  • Leverage process (or lack thereof) information when considering digitalengagement solutions
  • Determine the technologies your organization is lacking, and those thatneed to be implemented
Speakers:
  • Chuck Fishman, Director of Industry Marketing and Development at Acquia
  • Libby Morgan, Chief Client Officer at Optaros
  • Laura Brooks, VP of Commerce at Acquia
Using Site Search to Compete with Amazon - Hear It from a Leading Retailer

Using Site Search to Compete with Amazon - Hear It from a Leading Retailer


Key highlights include topics such as:
  • What goes into creating a highly relevant site search experience
  • How mid-size retailers canuse site search as a lever to effectively compete with Amazon
  • What search features doshoppers find most useful, including autocorrect, visual autosuggest, synonymand stemmed word searches, dynamic filters etc.
  • How to scale merchandising,to achieve your business goals
  • How to calculate how muchmoney your site search is leaving on the table
Speakers:
  • Monal Patel, SVP & Chief Business Officer at Unbxd
  • Tiffani Frey, Director of E-commerce Marketing at US Patriot
4 Reasons Digital Marketers Should Consider an Online Data Co-op

4 Reasons Digital Marketers Should Consider an Online Data Co-op


Key highlights include tips such as:

  • Why co-ops work in the digital space
  • The benefits marketers are seeing from co-ops
  • How some brands are using co-ops to drive results

Speakers:

  • Fatemeh Khatibloo, Principal Analyst Serving Customer Insight Professionals at Forrester
  • Jacob Ross, President at Adroit Digital
Rinse   Repeat: How One Executive Successfully Revamped 3 Email Programs at 3 Brands

Rinse + Repeat: How One Executive Successfully Revamped 3 Email Programs at 3 Brands


Key highlights include topics such as:

  • How to counter organizational myths surrounding new technology implementation
  • Tactical quick wins to drive immediate ROI
  • Best practices in using customer behavioral AND catalog data to send unique, customer email triggers to all types of shoppers
  • How to add personalization and context to your promotional sends for each individual customer

Speakers:

  • Tommy Lamb, Director of Loyalty & Retention at Teleflora
  • Claire Yale, Client Success Manager at Bluecore
Creating Flawless Multi-Screen Experiences for Your Current and Future Customers

Creating Flawless Multi-Screen Experiences for Your Current and Future Customers


Key Highlights:

  • How consumer shopping behavior has been impacted by the multitude of device options and how retailers are delivering seamless experiences across multiple devices
  • Key metrics that retailers are using to measure the effectiveness of their multi-screen strategies
  • A realistic look into the future mix of devices and which ones will most support the retail experience
  • How consumers interact with their desktops and if these interactions affect purchasing patterns on mobile and tablet
  • The impact of these trends and how retailers can create and execute multi-device strategies moving forward

Speakers:

  • Ian H. Cohen, VP – Omni-Channel, Rent-A-Center
  • Joe Brannon Global Director, Direct-to-Consumer (Omni) PMO at Billabong
  • Jason Wallis, CTO, Mozu
Mastering the Mobile Omni-Channel Experience

Mastering the Mobile Omni-Channel Experience


Key Takeaways:

  • Strategies for Mastering the Omni-Channel Mobile Experience
  • Trends and Strategies from a Forrester Analyst
  • Tactics for implementing responsive design, portable POS

Speakers:

  • Sucharita Mulpuru, Vice President, Principal Analyst Serving eBusiness and Channel Strategy Professionals at Forrester
  • Don Delzell, Director, Online, Sport Chalet
  • Natalie Pietrzykowski, Senior Commerce Strategist, MarketLive
10359.012

Accelerate Personalization Success with Artificial Intelligence


Key Takeaways:

  • The limitations of traditional segmentation strategies
  • How leading brands are using artificial intelligence (AI) to deliver significant conversion lift
  • How AI can enable 1-to-1 personalization that delivers engaging customer experiences that inspire loyal, lasting relationships

Speakers:

Maribeth Ross, SVP Marketing, Monetate

Zachary Martz, Digital Product and Enhancements, Club Monaco

Aprimo

How to Drive Retail Sales with Smart Content


Key Takeaways:

  • Strategies for faster and more personalized content marketing
  • Leveraging customer data from multiple channels and marketplaces
  • Creating a more exciting cross-channel path to purchase
  • Smarter methods to get more quality campaigns to market

Guest Speakers:

Shish Shridar, Jeffery Parrish, Svante Nilsson

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