David Rangel, Chief Operating Officer, Iterable

Ever wonder how your email and mobile marketing campaigns compare to the leaders of the subscription commerce industry?

We'll reveal aggregate trends and stand-out studies of the top 100 subscription companies, like Dollar Shave Club, Barkbox, and Le Tote, to discuss who's winning—and losing—at user engagement. In this presentation, you'll gain access to valuable insights, including:

• Real-world messaging examples from the leading subscription services
• Best practices of welcome, blast and re-engagement campaigns
• Recommendations on how to retain customers and increase their lifetime value

Interviewer: Matthew Townsend, Reporter, Bloomberg News
Rafeh Masood, SVP, Chief Digital Officer, BJ’s Wholesale Club

Rafeh Masood is SVP and Chief Digital Officer at BJ’s Wholesale Club. He joined BJ’s in May 2017 and is responsible for driving the company’s vision and strategy for its e-commerce and omnichannel efforts. Masood oversees the digital technology portfolio along with the programs and initiatives that drive sales, showcase value and enhance convenience for members.

Prior to BJ’s, Rafeh served as Vice President, Customer Innovation Technology at Dick’s Sporting Goods where he was responsible for store systems, strategy and applications, eCommerce, mobile, collaboration tools and emerging technologies across five retail brands. Previous roles included Vice President of Integrated Retail Solutions at Sears Holdings, Chief Procurement Officer and Head of Facilities Management at BAWAG PSK along with managing e-Sourcing programs and customer relationship management for several retail clients while at GNX (now Agentrics).

RIS magazine named Masood as one of the top ten movers and shakers in retail in 2017 and a pacesetter in retail technology in 2012.

Interviewer: Fitz Tepper, Writer, TechCrunch
Manish Chandra, Founder and CEO, Poshmark

Manish Chandra is the Founder and CEO of Poshmark and drives the vision, strategy, and growth for the company. Under Manish’s leadership, the company has grown to become the largest mobile marketplace for fashion in the U.S. With Poshmark, Manish has applied his 20+ years experience building and scaling companies to build a new class of fashion marketplace where the deep connections between users fuels massive engagement and growth. Prior to Poshmark, Manish founded Kaboodle, the first social shopping company, which was acquired by Hearst Corporation in 2007. Before Kaboodle, he held executive positions at Versant (NASDAQ: VSNT), Versata (IPO 2000, acquired by Trilogy), and Sybase (IPO 1991, acquired by SAP). Manish received a BTech from IIT Kanpur, MS from UT Austin, and an MBA from Haas School of Business.

Interviewer: Bruce Rogers, Chief Insight Officer, Forbes
Nick Fairbairn, SVP, Marketing, Le Tote 

In this Fireside chat hosted by Bruce Rogers, Chief Insight Officer at Forbes, hear more about Nick’s experiences at three major brands (Pro Flowers, Dollar Shave Club and Le Tote) and how it has shaped his approach to marketing. Find out how to get beyond just paying lip service to customer-first marketing while still driving long term ROI. Discuss how to manage expectations of your key stakeholders and how to be comfortable leaving growth on the table to focus on the best possible customer experience.

Brent Cryder, CTO, Dillard’s
Lydia Gilbert, Co-Founder, Dia&Co.
Carrie Bienkowski, CMO, Peapod
Brandon Levey, Co-Founder & CEO, Stitch Labs

Brands have to be more flexible and innovative than ever before to keep up with changing consume demands and rapid advances in technology. How can you create an environment that encourages your organization to think outside the box, iterate quickly, make mistakes and continue to push customer experience forward. Panelists will review:

• Key growth initiatives for the next 12-18 months and the role of innovation in those plans
• How they are defining innovation within their organizations
• How to balance innovation initiatives with core business drivers
• Internal challenges to navigate in order to push innovation forward
• What is working to drive growth and what hasn’t and why
• How to truly put innovation into practical terms

Moderator: Matthew Townsend, Reporter, Bloomberg News
Nicole Quinn, Partner, Lightspeed Venture Partners
Natalie Hwang, Managing Director, Simon Ventures
Logan Bartlett, VP, Battery Ventures

The VC panel is back at eTail to bring you the latest in retail and ecommerce technology investment trends. This is your chance to get a handle on what is capturing the interest of investors now and in the year ahead. Panelists from 4 major firms will discuss:

• Where are VC’s investing and why? What are their learnings?
• Which trends are they excited about going forward and where they wish they had invested
• Explore the core factors they consider when investing in retail from top line growth to retention.

Nina Alexander-Hurst, VP, Brand Marketing, BaubleBar

BaubleBar is the go-to brand for fashion jewelry, changing the way women shop for accessories through a customer-centric approach. Hear from Nina Alexander-Hurst, VP of Brand Marketing, and learn more about the role customer feedback plays in BaubleBar's overall business model and why it is key to the brand's success, as well as explore:

• Ways to encourage meaningful dialogue with customers and ensure they know you're listening
• How to leverage new technologies in order to be responsive and proactive with all customer feedback
• Finding the balance between encouraging consistent customer engagement and avoiding being intrusive or overwhelming

Lee Carson, Director, Digital Experiments, Marriott

Building a successful optimization program presents an array of obstacles, from executive education and buyoff, to balancing the right resources to support it. How do you scale it to support the needs of each organizational branch? Marriott shares how it grew its program swiftly by evangelizing its progress and success, and then pivoted to meet needs of its Omni-channel strategies. In this session:

• See the process that helps build trust in the optimization program
• Learn how a customer-centric approach is key to program success
• Hear key considerations for building an optimization program that scales across channels

Jamie Dooley, Head of eCommerce, Dorel Juvenile

Make sure you are getting the most out of marketplaces with an in-depth look at how to build your strategy from Jamie Dooley, Head of eCommerce and Dorel Juvenile. Get a handle on:

• Strengths & weaknesses of the U.S.' top online Marketplaces, including Amazon, Walmart, Jet, and eBay
• Tips for driving *profitable* sales on each marketplace
• The latest Marketplace trends and how to apply them to your 3P strategy

Andy Levitt, Founder and CEO, The Purple Carrot

Purple Carrot is a plant-based meal kit company, distinguishing itself among a crowded and competitive field. Learn how an underdog company applied its core values to create a winning formula, and built a tribe of Carrot Heads who feel a part of something larger than themselves. Use this type of strategic shift to propel your own company’s success.

• In today's ultra-competitive marketplace, companies need to embrace a mission to attract customers, and win over their hearts and minds with more than just a basic product. Customers demand more from the companies they choose to support, and its incumbent upon the category leaders to meet and exceed expectations.
• Keys to building a loyal tribe of employees and customers. Learn more about some of the drivers behind Purple Carrot's mission, and how it stands out to engage its subscribers to optimize LTV.
• Boring products supported by your ads on Facebook won't make it. Why you need to embrace the unique, the weird and the trends along the fringe because it more interesting along the edges, and that's where you can stand out and win.

Drew Green, CEO, Indochino
Emily Hofstetter, VP, Business Development & Communications, Bombas
Cheryl Kaplan, President and Co-Founder, M.Gemi
Kevin Lavelle, Founder and CEO, Mizzen+Main

This is your chance to see some of the hottest start-ups and disruptors in retail today. Panelists will discuss some of their biggest wins of 2017 and the key differentiators that are growing their business. Find out which areas they are spending their time on from an innovation standpoint and dig deeper into which efforts are paying off in brick and mortar as well as digital.

Interviewer: Tiffany Yannetta, Shopping Director, Racked
Cheryl Kaplan, President and Co-Founder, M.Gemi

Retail companies are using data to successfully drive the experience of their brand online and offline by integrating the physical and digital worlds. M.Gemi sets a new standard for the DTC model, with a whole new take on data, delivery and the store experience. Learn how to:

• Leverage consumer data in a whole new way to inform all aspects of company growth—from product development and design to supply chain strategy.
• Explore how this model led to 400% growth in M.Gemi’s customer base in 2016

Linh Peters, Senior Director, Loyalty Marketing & Strategy, Ulta Beauty

Join Linh as she describes how the nation’s #1 specialty beauty retailer is helping their brand partners develop stronger, more loyal and profitable relationships with their customers by leveraging the data of their more than 20 million Ultimate Rewards members. She will demonstrate how this beauty retailer has shifted away from discounts by using an “A to Z” approach for analyzing customer data, identifying engagement opportunities, developing and executing targeted promotional strategies, and measuring results via the longer-term change in customer behavior. Through this strategic approach, Ulta Beauty has not only been able to create tremendous upside for their business, but sizable benefits for their brand partners and customers alike.

Robert Sherwin, VP, Direct Marketing, Wayfair
Kelsey Foy, Director, Retention Marketing, Eloquii
Tim Zawislack, Senior Director of Ecommerce, Delta Galil USA, Inc.
Marty Berman, VP, North America Remarketing, InMobi
Rachel Panetta, Director, Corporate Marketing, Planet Fitness

Today’s connected customers are seeking more meaningful and deeper relationships with retailers. How can you provide experiences across all touch points that will foster brand love and turn your customers into true advocates? Hear how to:

• Recognize loyalty through UGC
• Build loyalty and keep it
• Develop advocacy with your customers

Harsh Acharya, Senior Director, Product Management and Strategy, Dell.com
Hillary Settle, VP, eCommerce Marketing, Brayola
Mike Wystrach, CEO, Freshly
Charis Loveland, Senior Product Manager, Data, Rue La La

Personalization is the name of the game in retail right now, but actually getting started and executing it effectively is proving to be a challenge across all verticals. So, how can you get personal with your customers without crossing the line to creepy? What are the steps involved? Panelists will discuss:

• Where to start with personalization—how to look at each section of the personalization journey
• Acquisition – do you know where your customer came from, where they browsed, did you retarget them?
• How to recognize a customer when they visit your site
• What to show a customer on the site (ie recent purchases, etc)
• Where does personalization come into play with advocacy and repurchase?

Frederick Lecoq, VP, eCommerce, Golf Town

• Going beyond 1:1 personalization to personalize on a deeper level
• Putting support mechanisms in place to obtain customer data
• Taking tailored advertising or personalized web experiences and layering them with customer preferences based on their locale
• Increasing conversion rates and customer loyalty due to these personalized experiences

Amir Shub, GM, Americas, Smartly.io
Pavan Patidar, Director, Ad Operations, OrionCKB

In this beginner-friendly webinar, we’ll show you how to set up ecommerce payment systems using AI — quickly, affordably and without the need for expensive developers. Whether you’re using a standard shopping cart like or a custom site, this session will help you get your payments live and running with ease. By the end of this session, you’ll have the knowledge and tools to set up ecommerce payments quickly, without the steep costs or long wait times.

Speakers:

• Eric Lee, Product Advocate, Global Payments
• Shane Logsdon, Senior Director, Product Management, Global Payments
  

The chatbot era is over. The next evolution in CX is here – and it’s built around resolution. In today’s competitive landscape, eCommerce leaders are moving beyond response times and shifting towards real-time problem-solving. Join us to discover how forward-thinking brands are using AI resolution engines to anticipate and fix customer issues before they escalate – boosting CSAT and NPS, protecting margins, and scaling smarter to drive revenue growth.

Speaker: Sean Elias, Affiliate Marketing Manager, VOC AI