August 19 - 22, 2019
The Sheraton, Boston
The Honest Company
Nick Vlahos is the Chief Executive Officer of The Honest Company, which was launched in 2012 with a mission to inspire and empower people to live a happy and healthy life.
Nick, who is also a member of The Honest Company’s board of directors, is responsible for overseeing the Company’s continuing accelerated growth agenda with a focus on innovation, retail distribution, digital marketing and global expansion.
Prior to joining The Honest Company, Nick served as Executive Vice President and Chief Operating Officer of The Clorox Company, where he was responsible for approximately $3B in sales for the company’s Household and Lifestyle segment, as well as direct responsibility for five Global Functions: Sales, Marketing, R&D, I.T. and Product Supply. Nick was instrumental in driving domestic and international growth at Clorox for major portfolio brands such as Burt's Bees, which he built into a global leader in the natural personal care industry with a presence in 40 countries. He also previously held the role of Vice President – General Manager of Laundry, Brita and Green Works.
President, North America
Jeffery is the President of North America for Farfetch, the leading global technology platform for the luxury fashion industry, connecting over 1,000 of the world’s best boutiques and brands with customers in more than 190 countries globally. Founded in 2008 with the vision of transforming the way people shop for fashion, Farfetch has quickly established a strong and dynamic global business with North America as its largest volume region. As head of that region, Jeffery works with a diverse and talented team across offices in NYC and LA to continue to build awareness of the Farfetch brand, amaze customers with seamless and personalized service and grow collaborative market share with boutique and brand partners.
While with Farfetch in 2017, Jeffery was elected to the Board of Directors of the Fashion Institute of Technology (FIT) Couture Council, and was also selected by the editors of Women’s Wear Daily as one of the “40 Under 40” executives impacting the global fashion industry in their inaugural list of honorees. In 2018, Jeffery joined the Advisory Board of the Baker Retailing Center at the Wharton School, University of Pennsylvania.
Prior to joining Farfetch, Jeffery developed his career in the luxury goods sector with leadership roles at LVMH (Louis Vuitton & TAG Heuer), Richemont (Cartier) and Tesla. Before that, Jeffery spent two years as a management consultant with Bain & Company after earning his BA degree in English and American Literature & Languages from Harvard University and an MBA from INSEAD.
Since John joined Burton in 1997, he has held positions in almost every facet of the company, from customer service, product development and sales to executive roles overseeing the product departments. In 2016, John was promoted from Chief Product Officer to the role of President. During his nearly three-year tenure as Burton’s President, John positioned the company for financial success by navigating Burton through an extremely challenging retail landscape and increasing efforts around direct-to-consumer opportunities.
Together, Donna and John have proven to be strong leadership partners, overseeing a very successful 2018 for Burton with the company paying out 100% of its profit-sharing bonus and achieving its leanest inventory position in over a decade. As a result of their joint successes, Burton officially announced that John would step up to share the CEO role with Burton Co-Owner Donna Carpenter beginning in October 2018. The new Co-CEO structure was a natural evolution for Donna and John who have run Burton in partnership since late 2015.
As co-leader of the company that Jake and Donna founded, John’s primary goal is respecting the heritage, sport and brand they’ve built over the past 40-plus years while positioning Burton for success for the next 40 years and beyond. To accomplish this, John works with the global executive team to develop and execute the company’s strategic priorities. He also continues to oversee the day-to-day operations of Burton, including product, marketing, operations, finance and international divisions.
Outside of the office, John is an avid snowboarder, skateboarder and surfer living in Burlington, Vermont with his wife and two daughters.
President & Founder
A retail veteran, with over 20 years of experience in the fashion industry, Cheryl Kaplan began her career in the buying department at Filene’s and Levi’s. There, she honed her skills in merchandising, assortment planning, analysis.
In 1999, Cheryl joined Nickelodeon-backed start-up Red Rocket as Merchandise Manager where she managed the strategy, sourcing, site content and online merchandising for toys, apparel, accessories, giftware, music, movies and books. At Red Rocket, she pioneered the movement for commercial brands to embrace the digital marketplace and create online experiences to match changing consumer behavior.
The following year she was introduced to Ben Fischman at Smart Bargains where she initially joined as a Buyer and eventually became the VP of Customer Experience. For the next seven years, Cheryl oversaw the brand’s creative, user experience, production, and merchandise programming.
In 2007, Cheryl took on the role of EVP and Chief Member Advocate of Rue La La. Cheryl worked closely with Ben Fischman to develop the overall brand strategy and creative experience. For over six years, she was charged with implementing a seamless customer experience, including merchandising, programming, product, mobile, customer service, brand and creative.
Following the sale of Rue La La, Cheryl once again joined Ben Fischman to launch M.Gemi, a brand reinventing the luxury market by bringing the highest quality, hand crafted, Italian made footwear directly to consumers at uncommon prices. As President of M.Gemi, Cheryl oversees creative and brand management, technology, client experience, merchandising, planning and programming. Under her stewardship, M.Gemi has seen rapid growth in the 3+ years since launch - swiftly moving to the forefront of the new luxury market and setting a new standard for the direct to consumer movement.
Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.
Chief Digital & Technology Officer, EVP
Barneys New York
Katherine Bahamonde Monasebian is Chief Digital & Technology Officer and Executive Vice President, Barneys New York. In her role, she oversees the digital, e-commerce and information technology teams, and is focused on delivering an end-to-end digital experience, building and executing the company’s technology strategy, driving the e-commerce channel and capitalizing on new growth opportunities.
Prior to joining Barneys New York, Katherine led e-commerce and marketing at ALEX AND ANI and prior to that had an executive career marked by accelerated business transformation and growth during pivotal points in business evolution at global lifestyle brands C. Wonder, Juicy Couture and lululemon athletica. This experience built on a strong strategic planning and finance foundation established at large global corporations including PepsiCo and Citigroup.
Katherine earned her Masters of Business Administration from Harvard Business School and her undergraduate degree from Harvard University, graduating with honors. She is an avid runner and lives in New York City with her husband and daughter.
Chief Sales and Brand Officer
Chris McDonough is Chief Sales and Brand Officer at L.L.Bean, responsible for brand, marketing, and e-commerce strategy as well as the Company’s Direct-to-Business and International departments. He joined L.L.Bean in June of 2016.
Chris has a proven track record as a believer in and builder of brands. He came to L.L.Bean from Homebase, a British home improvement and gardening retailer where he served as Marketing Director (Chief Marketing Officer). Prior to Homebase, Chris served in marketing and brand directorship positions for a number of European retailers including Asda, Muller UK & Ireland Group, Molson Coors, and Mars Europe.
Michele Parzianello is Senior Vice President of E-commerce at J.Jill. She is responsible for the overarching digital strategy including online customer experience, technical content development, and web operations and marketing. She is responsible for driving profitable growth to bolster the company’s omnichannel presence. Prior to J.Jill, Michele spent more than 20 years in online retailing for global brands such as L.L. Bean and Under Armour, where she directed a multitude of online initiatives, including merchandising, marketing, CRM, and platform and channel roadmap development.
She began her career consulting for Fortune 500 financial and technology companies and then gravitated toward web analytics and E-commerce strategy, where she developed a passion for driving results in the online channel.
For more than 20 years, Jim Lyski has led brand management, marketing strategy and enterprise analytics for national consumer and B2B brands. Jim serves as CMO and executive vice president of CarMax, the nation’s largest retailer of used cars, and leads the company’s product and marketing functions. In 2017, Jim was recognized as one of the top 50 CMOS in retail by Hot Topics and Syniverse.
Prior to joining CarMax, Jim served as CMO for The Scotts Miracle-Gro Company, where he led all brand responsibilities, including global innovation, product development, advertising, packaging, and pricing. Prior to Scotts, Jim was CMO at Nationwide Mutual Insurance Company, responsible for corporate strategy and marketing, brand management, advertising, and communications. In addition, Jim has held marketing leadership positions at Cigna Healthcare Inc. and FedEx Corporation. Jim received his MBA in Marketing and BS in Journalism and Advertising from the University of Oregon. He serves as a trustee for the Wexner Center Foundation.
Chief Customer Officer
Amanda Tolleson is Chief Customer Officer at Birchbox, a leading beauty and grooming retailer redefining the way people discover and shop for new products. Birchbox makes beauty easy and fun by pairing a monthly delivery of personalized samples with a curated e-commerce shop, useful content and rich rewards program. Today Birchbox operates in six countries and has more than one million subscribers, 500 best-in-class brand partners, and retail locations in Paris and within select Walgreens stores across the US.
Amanda joined Birchbox in early 2014 to lead brand marketing and strategy. She launched Birchbox's first TV campaign and realigned the company around reaching an unexpected target customer - a casual, non-obsessed beauty consumer who has been overlooked and underserved by the industry. In her current role, Amanda is responsible for building the Birchbox brand for this woman and changing the way she relates to and consumes beauty. She oversees Marketing, Creative, Product and Merchandising.
Prior to Birchbox, Amanda worked as a strategic brand consultant at firms including Prophet Brand Strategy, Insight Strategy Group and BrightHouse. She holds an MBA from Harvard and a BA in Psychology from Stanford.
Rainer is one of the four co-founders of Chubbies – a brand focused on offering clothing and content built for the weekend. He oversees their Brand Experience team, focused on product strategy and delivering consistent, high quality experiences with the company.
Prior to Chubbies, Rainer spent time at Gap and Levi’s. A graduate of Stanford University, Rainer lives in San Francisco with his wife Lauren and bulldog Frankie.
Founder & CEO
Sadie Kurzban is the 28-year old founder and CEO of 305 Fitness. Named "the next fitness cult leader," by the New York Observer, Kurzban, a graduate of Brown University, has been featured in numerous media outlets like Good Morning America, Harper's Bazaar, Cosmopolitan, the TODAY show, Vogue, Refinery 29, and Fast Company for her unique ability to turn painful workouts into outrageous fun.
Just months out of college, Kurzban launched 305 Fitness, a dance cardio workout with a live DJ. She won Brown University's prestigious Entrepreneurship Pitch Competition and took her $25,000 prize to launch 305 Fitness in New York City. In six years, Kurzban has grown a tremendous following. Over 100,000 clients have experienced the brand, which boasts a family of 100 instructors and 50 DJs. 305 Fitness currently has 6 locations in New York, Washington D.C., and Boston, with weekly pop-up experiences in Los Angeles.
Ms. Stoneham is Senior Vice President, Marketing Chico’s FAS, Inc. is a cultivator of brands serving the lifestyle needs of fashion-savvy women 30 years and older. The brand portfolio currently consists of three brands: Chico’s, White House Black Market and Soma. The Chico’s FAS brands are all specialty retailers of private label women’s apparel, accessories and related products. Currently, operating 1,518 boutiques and outlets throughout the U.S. and Canada, as well as an online presence for each of our brands.As Senior Vice President Marketing, Ms. Stoneham’s key accountabilities include: brand, consumer and marketing strategy, development of brand identity and essence, customer experience, customer relationship management, loyalty, digital development, leading multi-channel design including store and visual merchandising, advertising, agency management, marketing creation, media planning and investment. Prior to joining Chico’s in 2016, Ms. Stoneham was Senior Vice President, Marketing, Shoppers Drug Mart,licensor of more than 1,300 full-service drug stores across Canada, with $11.1 billion in sales, as well as57medical clinic pharmacies, and six luxury beauty destinations operating as Murale. Ms. Stoneham is a dynamic and innovative senior marketing leader with tremendous experience and success optimizing shareholder value for top tier organizations. She is highly collaborative, equally skilled atcreating, building, and revitalizing brands as developing, inspiring, coaching and managing strong professional teams. Her experience spans a broad range of sectors including telecommunications, packaged goods, retail, high tech, airline, brand-name and over-the-counter pharmaceuticals. Ms. Stoneham is an award-winning brand thought leader with a relentless drive for innovation and excellence. Ms. Stoneham serves as Director of the Vividata Board (formerly PMB and NadBank), and Director of Women's College Hospital Foundation.
Victor Lee is responsible for leading all marketing, communications, commercialization, media,product development and consumer insights at RXBAR (a Kellogg company). In this role he drives all marketing, product and messaging strategies for the entire portfolio of products including RXBAR, RX Kids, RX Nut Butter, RX Oats as well as the development of new product and category innovations under the RX and Insurgent brand. His goal is to continue to push the value and culture of RX Brands as a transparent and No B.S. organization that believes in simple foods made with the best ingredients and without sacrifice.
Prior to RXBAR, Victor was the SVP Digital Marketing at Hasbro and was responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Baby Alive, Nerf, Play Doh, Power Rangers and others. There he helped develop and transform the company to a digital first entertainment and story driven business creating one of the industry’s largest YouTube presence, launching Hasbro’s first ever global web-based animation series for Transformers and creating a fan-first marketing approach for brands like Marvel and Star Wars.
Managing Director International
Tito’s Handmade Vodka
John McDonnell has launched and marketed a number of successful global spirits brands and is highly regarded as a leader in his industry. In addition to helping Patrón become the world’s #1 tequila brand in retail value, John is widely credited for having established the ultra-premium tequila category around the world. Most recently, as Managing Director, International for Tito’s Handmade Vodka, John has been leading the spectacular global expansion of the brand – growing in five years from only a few international locations to 145 countries today, with more to come. Although he’s a global road warrior, he’s Boston-based.
He is a smart but down-to-earth exec who’s extremely effective at making an authentic audience “connection” for audiences as diverse as The Wall Street Journal, American Express, even the Boston Celtics. He gave a very well-received TEDx talk at Suffolk University. John is available for booking as a Guest Speaker and will custom-tailor his presentations to a desired message, audience and/or meeting theme. He has been featured on Bloomberg Radio, CNBC in Singapore, Hong Kong, China and New York City as well as the Fox Business Network.
Co-Founder & CEO
CEO & Founder
Charles is the CEO and Founder of Rebag. Prior to starting the company, Charles spent some time at online fashion rental company Rent The Runway, where he fell in love with collaborative consumption. Since then he has been on a mission to make secondary behavior the standard for luxury goods. Before becoming an entrepreneur, he worked in the finance industry at Goldman Sachs and in private equity at TPG Capital. He earned an MBA from Harvard Business School in 2014 and a master in management from HEC-Paris in 2007.
Chris is well established successful serial entrepreneur, board advisor, mentor, and speaker with over 25 years of C level role experience in marketing, technology, startups, and corporate acquisitions. Born and raised in Nigeria, Chris founded his first venture at age 7 recycled tires with a group of friends which he ran for 2.5 years. He migrated to the U.S to attend college in the heart of the Silicon Valley. Coming from Nigeria right into the technology boom era amazed by all he saw around him and the growth of the internet. Chris decided to teach himself various programming, design and software languages which he used as a foundation to catapult himself into various high level advisory roles in fortune 500 companies by age 19 he was working on his first patent, while pursuing a BA degree in marketing. After graduating from San Jose State University, he founded and sold several companies globally, while establishing new companies in Africa, USA, Middle East and Asia. Before Chris founded his current venture, the award-winning Mall for Africa and Mall for the World platforms, Chris was the Founder and CEO of OCFX Inc a multi-million dollar globally recognized silicon valley based, award winning software agency serving and consulting clients such as SONY, LSI, Cisco, HP, EPSON, TYCO, Accenture, CapitalOne, EMC, USA Government and many others in over 60 countries. Chris has a learn as you grow, out of the box thinking philosophy that drives strategy and business growth.
EVP & CDO
As Executive Vice President and Chief Digital Officer, Kevin McKenzie directs development of all digital strategy and omni-channel initiatives for Macerich.
Prior to joining Macerich, Mr. McKenzie led digital efforts for Westfield Corporation, where he drove the integration of Westfield's shopping centers around the world with emerging digital technology, as well as examined new business development opportunities, including the creation and development of Westfield’s Digital and Innovation Division, Westfield Labs.
Mr. McKenzie is a digital entrepreneur, with more than 22 years of experience in Internet, e-commerce, digital media, omni-channel and product development. Previously, he founded NinthDecimal Inc., an omni-channel intelligence company that empowers retailers and brands with the most comprehensive understanding of people by connecting their digital and physical lives.
Prior to founding NinthDecimal, Mr. McKenzie was Senior Vice President, Shopping Services, with CNET Networks Inc. (acquired by CBS Corporation), a pioneer in internet marketplaces and digital publishing for consumer electronics.
Head of Direct to Consumer Marketing, North America
Allison Khurana leads Direct to Consumer marketing for the iconic global athletic company New Balance. Her mandate is both brand and commercial, anchored with a focus on the consumer: driving New Balance brand consideration and energized differentiation across product categories, while accelerating DTC revenue and consumer growth in North America. Her team is responsible for digital marketing, full-funnel media planning & execution (including paid, owned, and earned), CRM and loyalty, and digital creative & design. Prior to New Balance, Allison was a senior leader in the Starwood Preferred Guest (SPG) loyalty program at Starwood Hotels, directly responsible for the industry-first Ambassador program, and prior to that leading the company’s omnichannel loyalty and personalization products. Allison received her MBA from Harvard Business School and her BA from Stanford University.
Luke Droulez is the Chief Marketing Officer for Parachute, the fast-growing home essentials brand based in Venice Beach. As the company’s first hire, Luke utilizes historical insights and data from every facet of the business to direct online and offline marketing for the brand. He oversees all demand generation for the company, leading brand awareness, establishing content leadership and marketing analytics.
Before joining Parachute, Luke worked in trading at both UBS and IMC Financial Markets.
Luke graduated magna cum laude from Carnegie Mellon with a Bachelor of Science in Business. He was recently named to Forbes 2019 30 Under 30 List for Retail and ECommerce. Outside of the office, Luke is an avid traveler, surfer and food truck patron.
EVP, CRM & Loyalty
Head of Marketing, SmarterTravel
Maya Gumennik is a profit driving, number crunching, culture building, leader of analytical marketing teams. She is Head of Marketing for SmarterTravel, a subsidiary of TripAdvisor. In this role, Maya oversees Search Engine Marketing, Search Engine Optimization, Paid Social Channels, Affiliate Deals, E-mail, Sweepstakes, Influencer, and PR programs across 10 TripAdvisor subsidiary brands. Prior to TripAdvisor, Maya’s career spanned across global engagements in management consulting and private equity consulting. Maya changed majors 5 times in college, but in the end holds a BA in Economics from Harvard University, and an MBA from Harvard Business School.
Head of Marketing
Zipcar’s personality is indescribably unique. We’ll try to describe it anyway: approachable, quirky, clever, simple, and our fave: fun. Enter Sherrill, responsible for driving growth across Zipcar’s consumer, university and business segments, she carries the same upbeat confidence that got our start-up wheels turning. From championing our brand to illuminating the benefits of car sharing, Zipcar’s marketing and sales—just like our vehicles—covers a lot of ground.
Before taking the marketing wheel at Zipcar, Sherrill was vice president of digital marketing & innovation at Dunkin’ Brands, a company with a beloved following of its own. Prior to that, Sherrill was the director of client services at Cartera Commerce. Sherrill is an independent board director of Fiesta Restaurant Group (FRGI), a member of the American Express Consumer Advisory Board and the Massachusetts Innovation & Technology Exchange (MITX) Board.
Head of Design
Laura is Head of Design at Priceline, where she manages a team that works on flexible information architecture, modular design systems, and compelling customer experiences. She previously worked both in-house and as a consultant for companies in various industries including e-commerce, publishing, ad tech, supply chain logistics, and enterprise resource management. She’s keenly interested in the intersection between product design processes and organizational dynamics.
Senior Director, Head of Global Newsroom
Dan Mazei finds and builds stories to connect brands with consumers. He has developed and executed communications plans for some of the world's most influential companies in fitness, tech, entertainment, automotive and consumer packaged goods, among others.
He is currently Senior Director, Digital Marketing Strategy at Reebok, where he has driven end-to-end global marketing campaigns for the brand across PR, content, social and paid media – reaching new, dynamic audiences and growing awareness and purchase intent. He previous served as Senior Vice President at Edelman, the world’s largest PR agency, and led North American storytelling while in-house at Ford Motor Company. An expert in digital communications and interrupting cultural conversation, Dan has an unrivaled passion for finding new, emerging spaces for brands.
VP, Innovation & Business Development
Parinda Muley is currently the Vice President of Business Development at Macy’s Inc. In this role, she leads innovation and strategic development, primarily focusing on driving initiatives that create new revenue streams, delivering exciting in-store experiences, and increasing customer engagement. Most recently, Parinda spearheaded the launch of The Market @ Macy’s, Macy’s retail-as-a-service platform and Macy’s Style Crew, Macy’s micro-influencer program. These two programs have introduced completely new operational and business models to Macy’s.
Prior to joining Macy’s, Parinda spent most of her career in the media space, leading digital business development at Time Inc. She was primarily responsible for leading content syndication, ecommerce, and audio deals. Parinda was instrumental in launching Fortune, Time, and Essence podcasts.
Parinda formerly led business development at Everyblock, a hyper-local news site that was wholly owned by NBC News Digital. She also spent several years with Mitchell Madison Group, a strategy consulting firm, with a concentration in media and publishing industries.
Parinda graduated from The University of Chicago with a BA in Economics and South Asian Studies and earned her MBA from The Wharton School of Business.
VP, Omni Channel Customer Care
Hudson's Bay Company
Stuart has recognized expertise in championing and implementing customer experience transformations that create competitive advantage by putting customers first and managing their journeys throughout a wide range of highly competitive industries; from global airlines to the leading retailers and consumer brands in North America, Europe and Asia.
Stuart previously was with McKinsey & Company in Amsterdam, London and Chicago offices. His work with McKinsey focused on helping clients develop a customer experience vision that earns customer preference and loyalty through focusing on what matters most to customers and empowering frontline teams to deliver.
His work for HBC ensures that his team delivers the experiences that their discerning clients crave, through translating the 348 year legacy of service, quality and style into today’s omni channel environment through engagement that is personal, genuine and polished.
VP, Operations and Customer Experience
Hudson's Bay Company
Rob worked as a management consult for over 20 years. He helped companies function more effectively and advised boards on strategic directions and market opportunities. Rob worked with senior executives worldwide to build businesses and improve operating performance. He advised clients on strategy, operational and organizational issues across a wide range of industries. He has a focus on enterprise transformation, customer experience, and advanced technologies.
Rob was a Partner with Accenture LLP where he led the Communications Media and Technology business for the Denver market and the Management Consulting practice for the Aerospace and Defense industry across North America. He also served global clients for 5 years from Accenture’s Sydney Australia office. Prior to joining Accenture in 1998, he was the founder of a technology firm serving the needs of small and medium sized businesses, mostly in Denver.
Rob is in his second year working with HBC on their customer experience transformation. Classic and timeless aspects of customer engagement that pay homage to HBC’s 348-year history will remain, and new technology innovations will be leveraged to provide a level of personalization not previously possible. Customer experience is the driver that will demonstrate to customers in a tangible way the value they have and where loyalty should be placed.
VP of Engineering
Rent The Runway
Hampton Catlin is VP of Engineering at Rent the Runway, where he brings is 12 years of technical leadership and history of creating industry-changing solutions. In the past he served as Head of Mobile for the Wikimedia Foundation, Chairman of the Sass Language Foundation, and CTO of Moovweb. Outside of his professional work, he's also created several popular programming languages including Sass.
VP, Information Technology
The Camuto Group
Dara Meath is the Vice President of Information Technology at The Camuto Group LLC.
Dara provides executive leadership as Head of Global IT. Responsible for all aspects of strategic IT planning, implementation and support worldwide as an integral component of business the plan. Redesign cost-effective system strategies, policies, and procedures.
Before devoting her work fulltime to The Camuto Group, Dara served as Director of System Implementation at Apparel Business Systems. Re-engineered, developed, and advised companies on existing and new platforms. Designed a customized application structure to support a full business solution. Managed custom modular applications, project management, application training, and implementation plans.
Dara is also the owner of DestinyintheSkye, a local CT accessories business designed to give back the majority of sales to local and global organizations in need. The business was started for her two children, Destiny and Skye with a simple goal to always be passionate in what you do and always give to those in need!
In addition, Dara is actively involved with over 15 organizations in technology and business such as Project Management Institute (PMI), Women in Retail Leadership Circle (WIRLC). She is also an adviser of ExecRanks & Guidepoint. Dara continues to writes for various magazines like CIO Review and has won numbers awards for her Global IT Leadership.
VP, Customer Experience & Product Management
Courtney Graybill is Vice President, Digital Strategy & Innovation, Product Owner at David’s Bridal. David’s Bridal is the largest and most successful retailer of wedding, bridal and other special occasion dresses, shoes and accessories with over 300 stores in the US, Canada, and the UK. Courtney is responsible for driving the digital experience across devices and channels through innovation, data-driven decision making, and omni-channel initiatives, where her focus has been on attracting and retaining customers, and removing friction points for the customer, both online and in-store.
Prior to David’s Bridal, Courtney worked as a strategy/management consultant at Booz & Co where her experience included channel strategy, DTC marketing/go-to-market strategy and implementation, and supply chain and operational transformations. She also spent eight years at Merck & Co. with experience leading manufacturing operations, new product launches, technology transfer, and supply chain management. Courtney received her MBA in Entrepreneurial Management from Wharton as a Palmer Scholar, and graduated Summa Cum Laude with a B.S. in Chemical Engineering from Virginia Tech.
Chloe Thompson is a creative strategist with expertise in aligning product and creative strategies to enterprise goals. Currently, she is Vice President of Commerce at Bespoke Post, a men’s e-commerce company providing curated goods for the modern man. In this role, Thompson serves on the executive team and oversees the company’s box subscription, e-commerce shop, and brand development initiatives. She is responsible for expanding and refining Bespoke Post’s consumer product strategy, merchandising goals and brand partnerships.
She previously ran Strategy at Urban Outfitters Inc. (Urban Outfitters, Anthropologie & Free People) and at Cole Haan, and has worked as a management consultant to both large retailers and startups. She has an undergraduate degree from Brown University and an MBA from The Wharton School at The University of Pennsylvania.
Vice President, Marketing
Senior Director of Operations
Brock has been with Walmart Inc. since 2010. Brock worked for Sam’s Club for four years in the Membership Operations space. Most recently, Brock led the Walmart Customer Experience Execution team. In this role, he delivers new technology to store Associates and design customer service programs that supports our Clean, Fast and Friendly expectations in stores. Brock leads in Central Operations some of the future Associate technology that includes Virtual and Augmented Reality as well as various other ways to better prepare our Associates to take care of our Customers through tools and training.
Virtual reality allows Walmart to train associates in scenarios that are difficult or impossible to recreate in a store. It provides a way to leverage technology to engage our Associates in key customer service, new technology and impactful initiatives in a way like never before. As it rolls out across the Academy fleet, VR will become an integral part of Walmart’s training experience for frontline supervisors, department managers and assistant managers.
Senior Director, Peapod Interactive
Linda is responsible for the development and optimization of strategic partnerships for Peapod, the internet grocery chain of Ahold-Delhaize. She leads the Peapod Preferred Partners program which develops shopper marketing strategies and programs targeted for the eCommerce grocery business.
Prior to joining Peapod, Linda worked at S.C. Johnson as Director of Shopper Marketing where she led the creation of the national shopper marketing division for that company. In addition, Linda worked for Kraft Foods where she advanced through various roles of increasing responsibility including leadership of North American Promotions, Collaborative Customer Marketing and Multicultural Marketing.
Linda has an undergraduate degree from Transylvania University in Lexington, KY and received an MBA from Owen Graduate School of Business at Vanderbilt University.
Senior Director, Integrated Marketing
Rue La La
Craig Kapilow is the Senior Director of Integrated Marketing at Rue La La, a leader in e-commerce sales and innovation connecting world-class brands with the next-generation shopper. In his role, Craig oversees Rue La La’s digital marketing, in-box insert and voucher businesses – with his eye always on fresh and inventive methods for integration. Craig has close to seven years of experience with the Rue La La brand and over 14 years of experience intersecting content and commerce. Prior to joining Rue La La, Craig spent several years at start-ups in Boston, and was one of the original founders of DigBoston, where he served as the first music editor. In addition, Craig is a nationally published journalist contributing to two books, Adidas Rockers and the Time Out Boston Guide. Craig lives in Newton, MA with his wife and two children and is an amateur cook in his spare time.
Sr. Director - CRM & Loyalty
As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs. She directs the testing of all programs to ensure continued evolution and growth. She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living their all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.
Sr. Director of eCommerce
Jason moved into the new position of senior director of e-commerce shortly after Fleet Feet began selling product online in 2015, taking on the herculean effort of creating a business where little existed, using a model that was entirely unique to Fleet Feet. Working closely with franchise owners, third-party vendors, and a talented and growing digital department, Jason spearheaded the growth strategy for the e-commerce business, which today continues to become an increasingly significant part of the brand’s reach and the consumer experience.
Director, Customer Acquisition
Lisa Craveiro is responsible for leading INDOCHINO's paid acquisition strategy with a focus on driving omnichannel customer growth. For the last three and a half years, Lisa has been instrumental in executing and optimizing INDOCHINO's full-funnel paid media strategies and tactics across a range of digital and offline marketing channels. With over eight years of experience in fast-paced, high-growth environments, she has also held roles executing digital growth agendas at leading companies such as Coastal.com and 6S Marketing.
Abhishek Shastry is an experienced product leader with a demonstrated history of building ecommerce websites and mobile applications that drive great customer experience and business profitability. In his current role, he leads the customer experience strategy across browse and checkout experiences for dell’s consumer and small business customers across 120 countries globally. Prior to this, Abhishek managed several ecommerce products for dell including their cloud marketplace. Prior to Dell, Abhishek worked for Sears’s holdings in Chicago, where he was responsible for their omni-channel retail strategy across websites, apps and physical stores. Abhishek has a Master’s degree in Information Systems and Management from Carnegie Mellon University. Originally from Bangalore, India, he now lives in Austin, Texas with his wife Smitha Bhat who is also a product management professional.
Director, UI/UX Services
Johnson & Johnson
Lynne Adams is the Senior UX Portfolio Manager at Johnson & Johnson and is also a certified Product Owner and Scrum Master. With almost a decade in the marketing and IT space, she has deep understanding for crafting and leading the vision for innovative user experiences. She believes that technology can revolutionize how people learn, communicate and create and she's passionate about putting UX on the corporate forefront.
Director of CRM
Kylie McCarthy is Director of CRM at Drizly, a platform that delivers alcohol from the store to your door in 60 minutes or less. Kylie oversees addressable marketing channels building relationships with consumers, businesses, and retailers. Before Drizly, McCarthy was Senior Digital Marketing Director for Clarks Shoes where she owned acquisition and retention marketing for the eCommerce website and 3rd party relationships. McCarthy also worked at a variety of performance agencies such as iProspect and Commission Junction, managing a plethora of advertiser programs in the retail, travel, and beauty space. She is passionate about creating experiences that are relevant and helpful to her customer fueled by data and empathy.
Director of CRM and Customer Loyalty
Lauren Carnell, Director of CRM and Customer Loyalty for Varsity Spirit, the global leader in all things cheerleading and dance Started her retail career in New York City in the buying department at Macys Inc. Lauren then moved on to work for Fresh, an LVMH (Louis Vuitton Moe Hennessey) owned Beauty Brand where she advanced to become Global Director of CRM. Relocating to Memphis in 2014, Lauren joined the AutoZone team managing CRM and Customer Loyalty prior to her current role at Varsity Spirit. Lauren and her husband are the parents of two young children and a moody French bulldog named Pup-Pup.
Sr. Manager, Media Strategy & Mobile
The Home Depot
Erin Everhart is a brand marketer, digital strategist and content developer. She's currently the Senior Manager, Media & Mobile for The Home Depot where she oversees cross-channel media strategy. Previously, she ran the digital marketing department at a web development agency supporting mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and channel marketing at conferences nationwide. Follow her on Twitter @erinever.
Sr. Manager, Lifecycle Marketing & Strategy
As a member of the Lifecycle & Retention marketing team at Dia&Co, Ben Kruger is responsible for acquiring and retaining members of Dia's subscription styling services. By leveraging a mix of customer behavior analytics, machine learning, and personalization - Ben identifies opportunities to prevent churn and increase lifetime value and takes action through a variety of digital and offline marketing channels.
Global Head of Growth Marketing
D.J. heads up the Growth Marketing team of Spreadshop.com, one of the four major business units of Spreadshirt, Inc. Whether it's concepting new USPs like their Premium Design Service, MerchPacks or hosting their successful podcast, you'll find D.J.'s passion for content and growth marketing sprinkled throughout the Spreadshop brand. By night, he's an award winning cartoonist, storyteller and aging punk rock enthusiast
Web, E-commerce & Digital Manager
Ashley Wahl is an award winning industry leader who currently oversees the eCommerce & Digital business for IKEA US. She has over ten years of proven experience developing digital strategy that drives deeper customer relationships and increases profitability for brands. Ashley’s work at IKEA has resulted in significant growth of their digital channels – doubling the sales share contribution over the last two years.
Prior to IKEA, Ashley led various digital and CRM initiatives for global healthcare brands. She earned her MBA from St. Joseph’s University, graduating summa cum laude. Her passion for forward thinking digital initiatives is acutely visible in her work.
Manager, CRM & Data Analytics
The Body Shop
Michelle Hadley is the North America CRM Manager for The Body Shop, a beauty retailer with a serious purpose to make business a force for good. She started her career in the risk management space where she did B2B marketing before joining the Walt Disney Company to learn the ins and outs of Customer Relationship Management. After finishing her MBA at Chapman University in Southern California, she moved east for her current role as the head of CRM for The Body Shop where she manages the customer journey and has begun to implement intelligent automation.
Author and Strategist
Email Optimization Shop
Jeanne Jennings is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group in the late 1980s.
She is Founder and Chief Strategist for Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. Jeanne is on the board of directors of the Email Experience Council, the DMA’s email marketing special interest group. From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to the Red Pill Email Blog, her own Email Optimization Shop Blog and the Only Influencers Blog.