August 19 - 22, 2019
The Sheraton, Boston
President & Founder
A retail veteran, with over 20 years of experience in the fashion industry, Cheryl Kaplan began her career in the buying department at Filene’s and Levi’s. There, she honed her skills in merchandising, assortment planning, analysis.
In 1999, Cheryl joined Nickelodeon-backed start-up Red Rocket as Merchandise Manager where she managed the strategy, sourcing, site content and online merchandising for toys, apparel, accessories, giftware, music, movies and books. At Red Rocket, she pioneered the movement for commercial brands to embrace the digital marketplace and create online experiences to match changing consumer behavior.
The following year she was introduced to Ben Fischman at Smart Bargains where she initially joined as a Buyer and eventually became the VP of Customer Experience. For the next seven years, Cheryl oversaw the brand’s creative, user experience, production, and merchandise programming.
In 2007, Cheryl took on the role of EVP and Chief Member Advocate of Rue La La. Cheryl worked closely with Ben Fischman to develop the overall brand strategy and creative experience. For over six years, she was charged with implementing a seamless customer experience, including merchandising, programming, product, mobile, customer service, brand and creative.
Following the sale of Rue La La, Cheryl once again joined Ben Fischman to launch M.Gemi, a brand reinventing the luxury market by bringing the highest quality, hand crafted, Italian made footwear directly to consumers at uncommon prices. As President of M.Gemi, Cheryl oversees creative and brand management, technology, client experience, merchandising, planning and programming. Under her stewardship, M.Gemi has seen rapid growth in the 3+ years since launch - swiftly moving to the forefront of the new luxury market and setting a new standard for the direct to consumer movement.
Chief Digital & Technology Officer, EVP
Barneys New York
Katherine Bahamonde Monasebian is Chief Digital & Technology Officer and Executive Vice President, Barneys New York. In her role, she oversees the digital, e-commerce and information technology teams, and is focused on delivering an end-to-end digital experience, building and executing the company’s technology strategy, driving the e-commerce channel and capitalizing on new growth opportunities.
Prior to joining Barneys New York, Katherine led e-commerce and marketing at ALEX AND ANI and prior to that had an executive career marked by accelerated business transformation and growth during pivotal points in business evolution at global lifestyle brands C. Wonder, Juicy Couture and lululemon athletica. This experience built on a strong strategic planning and finance foundation established at large global corporations including PepsiCo and Citigroup.
Katherine earned her Masters of Business Administration from Harvard Business School and her undergraduate degree from Harvard University, graduating with honors. She is an avid runner and lives in New York City with her husband and daughter.
Chief Sales and Brand Officer
Chris McDonough is Chief Sales and Brand Officer at L.L.Bean, responsible for brand, marketing, and e-commerce strategy as well as the Company’s Direct-to-Business and International departments. He joined L.L.Bean in June of 2016.
Chris has a proven track record as a believer in and builder of brands. He came to L.L.Bean from Homebase, a British home improvement and gardening retailer where he served as Marketing Director (Chief Marketing Officer). Prior to Homebase, Chris served in marketing and brand directorship positions for a number of European retailers including Asda, Muller UK & Ireland Group, Molson Coors, and Mars Europe.
Michele Parzianello is Senior Vice President of E-commerce at J.Jill. She is responsible for the overarching digital strategy including online customer experience, technical content development, and web operations and marketing. She is responsible for driving profitable growth to bolster the company’s omnichannel presence. Prior to J.Jill, Michele spent more than 20 years in online retailing for global brands such as L.L. Bean and Under Armour, where she directed a multitude of online initiatives, including merchandising, marketing, CRM, and platform and channel roadmap development.
She began her career consulting for Fortune 500 financial and technology companies and then gravitated toward web analytics and E-commerce strategy, where she developed a passion for driving results in the online channel.
Rainer is one of the four co-founders of Chubbies – a brand focused on offering clothing and content built for the weekend. He oversees their Brand Experience team, focused on product strategy and delivering consistent, high quality experiences with the company.
Prior to Chubbies, Rainer spent time at Gap and Levi’s. A graduate of Stanford University, Rainer lives in San Francisco with his wife Lauren and bulldog Frankie.
Ms. Stoneham is Senior Vice President, Marketing Chico’s FAS, Inc. is a cultivator of brands serving the lifestyle needs of fashion-savvy women 30 years and older. The brand portfolio currently consists of three brands: Chico’s, White House Black Market and Soma. The Chico’s FAS brands are all specialty retailers of private label women’s apparel, accessories and related products. Currently, operating 1,518 boutiques and outlets throughout the U.S. and Canada, as well as an online presence for each of our brands.As Senior Vice President Marketing, Ms. Stoneham’s key accountabilities include: brand, consumer and marketing strategy, development of brand identity and essence, customer experience, customer relationship management, loyalty, digital development, leading multi-channel design including store and visual merchandising, advertising, agency management, marketing creation, media planning and investment. Prior to joining Chico’s in 2016, Ms. Stoneham was Senior Vice President, Marketing, Shoppers Drug Mart,licensor of more than 1,300 full-service drug stores across Canada, with $11.1 billion in sales, as well as57medical clinic pharmacies, and six luxury beauty destinations operating as Murale. Ms. Stoneham is a dynamic and innovative senior marketing leader with tremendous experience and success optimizing shareholder value for top tier organizations. She is highly collaborative, equally skilled atcreating, building, and revitalizing brands as developing, inspiring, coaching and managing strong professional teams. Her experience spans a broad range of sectors including telecommunications, packaged goods, retail, high tech, airline, brand-name and over-the-counter pharmaceuticals. Ms. Stoneham is an award-winning brand thought leader with a relentless drive for innovation and excellence. Ms. Stoneham serves as Director of the Vividata Board (formerly PMB and NadBank), and Director of Women's College Hospital Foundation.
VP, Innovation & Business Development
Parinda Muley is currently the Vice President of Business Development at Macy’s Inc. In this role, she leads innovation and strategic development, primarily focusing on driving initiatives that create new revenue streams, delivering exciting in-store experiences, and increasing customer engagement. Most recently, Parinda spearheaded the launch of The Market @ Macy’s, Macy’s retail-as-a-service platform and Macy’s Style Crew, Macy’s micro-influencer program. These two programs have introduced completely new operational and business models to Macy’s.
Prior to joining Macy’s, Parinda spent most of her career in the media space, leading digital business development at Time Inc. She was primarily responsible for leading content syndication, ecommerce, and audio deals. Parinda was instrumental in launching Fortune, Time, and Essence podcasts.
Parinda formerly led business development at Everyblock, a hyper-local news site that was wholly owned by NBC News Digital. She also spent several years with Mitchell Madison Group, a strategy consulting firm, with a concentration in media and publishing industries.
Parinda graduated from The University of Chicago with a BA in Economics and South Asian Studies and earned her MBA from The Wharton School of Business.
VP, Customer Experience & Product Management
Courtney Graybill is Vice President, Digital Strategy & Innovation, Product Owner at David’s Bridal. David’s Bridal is the largest and most successful retailer of wedding, bridal and other special occasion dresses, shoes and accessories with over 300 stores in the US, Canada, and the UK. Courtney is responsible for driving the digital experience across devices and channels through innovation, data-driven decision making, and omni-channel initiatives, where her focus has been on attracting and retaining customers, and removing friction points for the customer, both online and in-store.
Prior to David’s Bridal, Courtney worked as a strategy/management consultant at Booz & Co where her experience included channel strategy, DTC marketing/go-to-market strategy and implementation, and supply chain and operational transformations. She also spent eight years at Merck & Co. with experience leading manufacturing operations, new product launches, technology transfer, and supply chain management. Courtney received her MBA in Entrepreneurial Management from Wharton as a Palmer Scholar, and graduated Summa Cum Laude with a B.S. in Chemical Engineering from Virginia Tech.
Vice President, Marketing
Senior Director of Operations
Brock has been with Walmart Inc. since 2010. Brock worked for Sam’s Club for four years in the Membership Operations space. Most recently, Brock led the Walmart Customer Experience Execution team. In this role, he delivers new technology to store Associates and design customer service programs that supports our Clean, Fast and Friendly expectations in stores. Brock leads in Central Operations some of the future Associate technology that includes Virtual and Augmented Reality as well as various other ways to better prepare our Associates to take care of our Customers through tools and training.
Virtual reality allows Walmart to train associates in scenarios that are difficult or impossible to recreate in a store. It provides a way to leverage technology to engage our Associates in key customer service, new technology and impactful initiatives in a way like never before. As it rolls out across the Academy fleet, VR will become an integral part of Walmart’s training experience for frontline supervisors, department managers and assistant managers.
Senior Director, Integrated Marketing
Rue La La
Craig Kapilow is the Senior Director of Integrated Marketing at Rue La La, a leader in e-commerce sales and innovation connecting world-class brands with the next-generation shopper. In his role, Craig oversees Rue La La’s digital marketing, in-box insert and voucher businesses – with his eye always on fresh and inventive methods for integration. Craig has close to seven years of experience with the Rue La La brand and over 14 years of experience intersecting content and commerce. Prior to joining Rue La La, Craig spent several years at start-ups in Boston, and was one of the original founders of DigBoston, where he served as the first music editor. In addition, Craig is a nationally published journalist contributing to two books, Adidas Rockers and the Time Out Boston Guide. Craig lives in Newton, MA with his wife and two children and is an amateur cook in his spare time.
Director, Customer Acquisition
Lisa Craveiro is responsible for leading INDOCHINO's paid acquisition strategy with a focus on driving omnichannel customer growth. For the last three and a half years, Lisa has been instrumental in executing and optimizing INDOCHINO's full-funnel paid media strategies and tactics across a range of digital and offline marketing channels. With over eight years of experience in fast-paced, high-growth environments, she has also held roles executing digital growth agendas at leading companies such as Coastal.com and 6S Marketing.
Author and Strategist
Email Optimization Shop
Jeanne Jennings is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group in the late 1980s.
She is Founder and Chief Strategist for Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. Jeanne is on the board of directors of the Email Experience Council, the DMA’s email marketing special interest group. From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to the Red Pill Email Blog, her own Email Optimization Shop Blog and the Only Influencers Blog.
Senior Director, Peapod Interactive
Linda is responsible for the development and optimization of strategic partnerships for Peapod, the internet grocery chain of Ahold-Delhaize. She leads the Peapod Preferred Partners program which develops shopper marketing strategies and programs targeted for the eCommerce grocery business.
Prior to joining Peapod, Linda worked at S.C. Johnson as Director of Shopper Marketing where she led the creation of the national shopper marketing division for that company. In addition, Linda worked for Kraft Foods where she advanced through various roles of increasing responsibility including leadership of North American Promotions, Collaborative Customer Marketing and Multicultural Marketing.
Linda has an undergraduate degree from Transylvania University in Lexington, KY and received an MBA from Owen Graduate School of Business at Vanderbilt University.