Speakers

John Mulliken leads software development, infrastructure, technology innovation and catalog merchandising for Wayfair. Previously, John led the company’s international operations. In 2010, John founded Joss & Main, the Wayfair brand where beautiful furniture and finds meet irresistible savings. In 2013, he drove the creation of Birch Lane and led the integration of DwellStudio into Wayfair's growing portfolio of lifestyle brands. A management consultant for more than a decade, John was a Principal at The Boston Consulting Group, where he helped found the multi-channel retail group and the Global Center for Consumer Insight. He also held leadership roles at two internet start-ups, where he was the first employee and first software developer. John received an M.B.A. from the London Business School and a B.A. in mathematics from Reed College. Originally from New York City, John and his family currently live in Boston

Michael Tamblyn is the President and Chief Executive Officer at Rakuten Kobo. Driving growth, profitability and international expansion in a fiercely competitive market, he combines a passion for reading with a deep focus on the hardware and software experiences that can make a customer’s reading life better.

A passionate and engaging presenter and commentator, Michael speaks internationally on digital media, publishing and mobile technology and has been featured in The New Yorker, Wired, Canadian Business, National Post, Globe and Mail and The New York Times.

Michael has been a part of Rakuten Kobo’s executive team since its inception in 2009, and previously held the role of Chief Content Officer.

Prior to joining Kobo, Michael was the founding CEO of the supply chain agency, BookNet Canada and co-founded Canada’s first online bookstore, Bookshelf.ca, purchased by Indigo Books & Music in 1998 to create Indigo.ca.

Michael holds a Masters in Business Administration from the University of Western Ontario.

Brad Wolansky is the Chief Executive Officer at Dover Saddlery, the largest multichannel retailer of equestrian products in the United States.  Brad brings a wealth of leadership and experience to the business. His strengths in operational excellence, omni channel marketing, product development and over 30 years in retail both in the private and public sectors, coupled with his passion and drive to put the customer first, establishes Brad as a strong leader and mentor for growing brands.  

In addition to Brad’s current position as Dover Saddlery CEO, he spent time as Chief Digital Officer at Performance Sports Group via Boston’s B2C Partners, President, Consumer Direct, and President, Fundraising as well as Chief Marketing Officer for Yankee Candle, part of Newell Brands. Prior to joining Yankee Candle, Brad was CEO of The Golf Warehouse for Redcats USA and spent over 10 years with The Orvis Company, managing catalog and product development and most recently VP of Global E-Commerce. Brad was also Director of E-Commerce Merchandising for Wilson's Leather, spent time at L.L. Bean, has engineered two start-ups, and for ten years ran a family-owned group of luggage and gift stores.

Jeremy Liebowitz is the chief executive officer for the Ecommerce Division at Newell Brands. He has over 20 years ecommerce experience in pure play, retail, fashion, technology and consumer goods. 

Jeremy first joined Newell Rubbermaid as vice president, global ecommerce in June of 2013. Where he was responsible for building their ecommerce capabilities. Prior to joining Newell Rubbermaid, he served as vice president of digital commerce & marketing at Jarden.

Jeremy is an industry leader and trailblazer who crafted the business competencies of ecommerce for numerous companies. At Newell Brands, he drives strategy, implementation and execution, revolutionizing the company’s digital direction. He leads a fast paced 400+ global team with responsibilities for overseeing the ecommerce business, technology, marketing and creative functions.

Jeremy holds a Bachelor of Arts degree from the University of Southern California.

Ken Natori is the President of The Natori Company, a designer fashion brand with collections ranging from ready-to-wear, lingerie, and sleepwear, to home textiles and accessories, bath, fragrance and legwear. Before becoming President, he ran the company's e-commerce and licensing businesses, and also helped oversee the finance, public relations and marketing departments. Prior to Natori, Ken worked as both a TV and Radio Reporter for Bloomberg, L.P. and in International Equities at Lehman Brothers. Ken holds an MBA from Stanford University's Graduate School of Business and a B.A. from Amherst College.

The House of Natori was founded in 1977 and today is one of the fashion industry's most recognizable designer brands. Each of the Natori brand collections -- Josie Natori, Natori, N Natori and Josie by Natori -- is a reflection of the namesake designer's distinctive, East/West aesthetic.

Jennie Baik is an avid consumer technology and next generation retail strategist and currently serves as the CEO and Co-founder of Orchard Mile, a newly launched digital shopping experience that is the first and only fashion platform that allows women to shop the full assortment of their favorite contemporary and luxury brands’ sites, updated daily, in one place, with the ease of one checkout. 

Previous to her role at Orchard Mile, Ms. Baik served as the Head of Strategy for Burberry Americas from September 2012 to July 2014, where she focused on creating powerful brand experiences to position the company for multi-national growth. She also served in various positions in her four years at Omnicom Group; including as Director of Strategy & Business Development from 2010-2012, where she was responsible for the development and execution of a strategy to harness the power of big data to create targeted marketing campaigns.  While at Omnicom, Ms. Baik also led teams in architecting integrated marketing strategies, focusing on developing rich brand identities and communicating these stories both online and offline.  Ms. Baik also spent time as a management consultant at Booz Allen & Co. as well as in leveraged finance at Goldman Sachs prior to graduating from business school. 

Ms. Baik received her Masters degree from Harvard Business School in 2008 and also holds a BBA/BA in Business Honors and Plan II from the University of Texas at Austin.   She is a frequent notable speaker at the annual Harvard Business School’s annual Dynamic Women in Business and the Retail and Luxury Goods conference, as well as the Luxury Marketing Council’s events in the New York area.

David Spector is the Co-Founder/Co-CEO of ThirdLove, a direct to consumer intimate apparel brand that believes fit should come first. Prior to ThirdLove, Spector focused on consumer internet, e-commerce, and analytics as a Partner at Sequoia Capital, investing a total of $63M during his time there. He is currently on two company boards as the independent, an angel investor in two dozen companies, and an advisor to others. Before Sequoia, Spector was at IBM and Google, where he helped lead Google’s first efforts in commerce with the launch of Google Checkout, Product Search, and Analytics (Urchin). Spector holds an undergraduate degree from Tulane University and an MBA from MIT. In his spare time he is a pilot, triathlete, and enthusiastically unaccomplished at a wide range of other sports.

Scot defines the term ‘social entrepreneur’ and has made it his life’s work to balance profitable business ventures with making the world a better place.

In 2005, he collaborated with The Mark Wahlberg Foundation and The Boys and Girls Club of Dorchester, Massachusetts to create Camp Northbound. Held at a premier camp facility in Maine, Camp Northbound, now in its twelfth year, is a residential camp for youth growing up in the inner cities of Boston.

Following the success of Camp Northbound, Scot set out to build and run a similar program for kids growing up in New York City’s most violent and turbulent communities, which led him to create a nonprofit org, and its signature program, Camp Power. In nine years, this volunteer-based organization has served thousands of kids, providing year-round life-changing experiences, positive role models and college scholarships for these very deserving children.

Scot and Jacq founded STATE after seeing kids at Camp Power carrying their belongings in ripped garbage/shopping bags, and wanted to do more. They adapted the one for one model to serve American children in need - for every STATE Bag sold, one fully stocked backpack is hand-delivered to an American child at its signature, inspirational bag drop events. 

A graduate of The University of Vermont and Boston native, Scot currently resides in Brooklyn and is a proud father of two who will always #GiveBackPack!

Jackson Jeyanayagam is currently Chief Marketing Officer for Boxed.com, leading all marketing efforts for the fast-growing e-commerce start-up. Previously, Jackson was Head of Digital for Chipotle responsible for leading all digital marketing efforts including mobile, content, social media, CRM and analytics.

In his prior role, Jackson was SVP, Digital Strategy at Taylor where he built and oversaw the digital marketing practice group and supported a number of brands including Diageo, P&G, Nestle, Jordan Brand, NASCAR, Starwood, 3M and Capital One. Before Taylor, Jackson was a Director at Citizen Paine where he led social media integration and influencer marketing for Old Spice as well as Dentyne, working closely with each brand team and their collective agencies to create and implement through the line campaigns.

Jackson started his career at Waggener Edstrom working with clients such as Microsoft and T-Mobile. Personally, Jackson serves on the Board of Directors for the University of Oregon Alumni Association as well as the Arts & Business Council of New York. He is also on the Advisory Board for Dynamic Signal and DriverMiles.

Mark Bietz is CMO for Fun.com which is the parent company for HalloweenCostumes.com where he oversees marketing and product.  He has been in digital marketing for the past 12 years where he ran a boutique agency and led search at Rasmussen College. Throughout his tenure at Fun.com, the company has quadrupled in size and become the biggest pure-play online Halloween retailer in the world.

Bogdan Constantin is the co-founder of Menguin - the world’s highest rated online suit and tuxedo rental company and the CMO of Generation Tux and Menguin following Menguin’s acquisition by Generation Tux in August 2017. He scaled Menguin to the dominant position in the multi-billion dollar formalwear rental industry through minimal marketing spend by building a fanatical customer base in the wedding vertical reaching an average NPS of 63 every month since inception to acquisition as well as a minimum 800% CAGR every year since launch in 2014. Bogdan loves the consumer space and in particular bringing innovation to untouched aspects of the consumer economy. Before founding Menguin, Bogdan worked for a number of Fortune 500 companies in finance, strategy and consulting roles. He speaks 5 languages and attended the University of Georgia where he graduated in 2.5 years. He is an avid traveler and has visited 48 countries with plans to visit every one by age 40. He presently lives in Louisville, KY where Generation Tux is headquartered with his wife, daughter and lovable malamute mix.

Raphi Mahgerefteh is the founder and CEO of Allurez, a direct to consumer brand of fine jewelry that was born online. Raphi is an expert in E-commerce, retail, technology, and luxury goods with over 10 years of experience. Raphi has grown Allurez into a multi million dollar brand, and has been featured in Forbes magazine, Entrepreneur magazine, the Huffington Post, as well as many other publications. Besides running Allurez Raphi is also an avid investor having backed various startups.

Chris is the Senior Vice President of the Vistaprint Technology & Transformation team. The Technology team is responsible for the design, development and operation of all aspects of the vistaprint.com website including site merchandising, design experience, checkout experience and channel technology. In addition, Chris is responsible for leading the Transformation organization (traditionally called HR) which is responsible for transforming the way the company thinks and works. 

Fran is the Chief Digital Officer at America’s Test Kitchen where he is responsible for defining and executing the company’s digital strategy across our three membership web sites, online cooking school, digital marketing, social media and ecommerce. Prior to joining America’s Test Kitchen, Fran was part of the founding team at Rue La La. As the VP of Project and Product Management he helped launch Rue and grow the membership file to over 12M highly engaged members in 6 years.

Ethelbert Williams leads e-commerce for The Boston Beer Company’s portfolio including Samuel Adams and Angry Orchard brands.  He has more than 17 years of global commercial leadership experience having championed marketing and sales strategies across direct-to-consumer ecommerce, pure play marketplaces and multi-channel retailers. Ethelbert previously drove go-to-market and channel expansion for the personal and facial cleansing categories at Kimberly-Clark Corporation and InstaNatural. In addition, he has held leadership roles at Procter & Gamble and Unilever. Ethelbert is also an investor and advisor to exceptional entrepreneurs. He holds a Bachelor of Science from the Medill School of Journalism at Northwestern University where he serves as an Adjunct Lecturer focused on digital marketing, media and innovation graduate program curriculum.

Mitch loves to build meaningful relationships with customers and the places, services and products they use. As Head of Design at Leesa, Mitch is responsible for delivering cohesive brand experiences that span the physical and digital realms, including but not limited to: branded environments, industrial design, web, mobile and desktop software. With more than 10 years of experience under his belt, Mitch has been able to work within a wide spectrum of industries and with some of the world's leading brands, including Proctor and Gamble, Nike, Coca-Cola, HP, GE, Dell, Intel and AT&T to bring to market authentic solutions that inspire consumers. Prior to helping start Leesa, Mitch was the Creative Director of frog’s Austin studio, where he was responsible for establishing frog’s retail practice. And prior to frog, he helped establish the Industrial and Environmental Design practices at Ziba Design.

When interior designer-turned-entrepreneur Barbara H. Karpf launched DecoratorsBest in 2004, it was the first e-commerce company to offer “To The Trade Only” designer fabric and wallpaper directly to consumers. DecoratorsBest has become the online world leader in this space with a selection of nearly a quarter of a million designer products. Karpf founded DecoratorsBest upon the principle that everyone deserves both a beautiful home and great customer service. When DecoratorsBest was launched, other companies witnessed a paradigm shift and today, wholesale products in many industries are available to consumers.

Karpf works passionately as president and founder of DecoratorsBest to revolutionize the interior decor industry and has applied her robust knowledge to e-commerce – contributing to the success of the company with a holistic understanding of design and the dynamic needs of her luxury clientele.

Before founding DecoratorsBest, Karpf spent more than 20 years as an interior designer, working in New York City and the Hamptons. Karpf was named one of the "Great Designers of the World” and has been featured on The Today Show, CBS New York and many national publications. She has been a guest lecturer at The Architectural Digest Home Show in New York City.

Jeffrey Pape, CPA, MBA, has a solid record of starting and growing businesses. Prior to starting WrestlingGear.Com, Ltd, he owned Pape Financial Services, Inc. It provided CPA services to individuals, small businesses, and international businesses. Jeff worked in Switzerland for 5 weeks with an international company to set up its accounting systems and corporate accounting policies for their 400 million dollar global operation. During his work as a CPA, Jeff worked for a large national accounting firm McGladrey & Pullen, LLP. While at McGladrey & Pullen, LLP he wrote SEC 10Q and 10K reports for publicly traded real estate partnerships. Before leaving McGladrey & Pullen, LLP he was promoted to Accounting Manager.

As founder of WrestlingGear.Com, Ltd, Jeffrey has seen it rise from an internet- only web site that stocked no inventory, to one of the nation's largest wrestling stores. Currently, WrestlingGear.Com, Ltd is an authorized dealer for all the major manufacturers of Wrestling Gear and Wrestling Shoes, including Adidas, Asics, Brute, Cliff Keen, Matman and Nike. Jeffrey holds a Bachelor of Science in Accountancy from the University of Illinois (Urbana) and is a licensed CPA. He also earned a MBA from Northwestern's Kellogg School of Management with a concentration in Marketing and Operations.

Sabeen Mian is the Head of Brand Partnerships & Merchandising at ipsy, the beauty company of the creator movement. ipsy and its powerful community of creators and members are changing the face of beauty at massive scale. Founded in 2011 with Michelle Phan, ipsy now works with over 8,000 creators and has pioneered content-driven commerce.  

At ipsy, Sabeen’s team manages 350+ brand partnerships each year and go-to-market strategies related to sampling, creator integration, and commerce. She also leads merchandising for the Glam Bag, a highly personalized membership that fuels trial and education for more than 3 million members monthly.  

Prior to ipsy, Sabeen spent seven years in the retail industry at both Bloomingdale’s and Amazon.  Always passionate about beauty, Sabeen joined ipsy because she was inspired by the company’s mission of inspiring individuals around the world to express their unique beauty.  Sabeen started her career in investment banking at Morgan Stanley after graduating from Duke University. She also graduated with an MBA from Harvard Business School. She is a mom to 7-year-old twins and lives in Scarsdale, New York.

Leslie is the Vice President of Enterprise eCommerce Product Management and Development at 1-800-Flowers.com, Inc.  In her current role, Leslie is responsible for ensuring the eCommerce platform and functionality support the Enterprise including brands such as:  1-800-Flowers.com, Harry & David, Cheryl's Cookies, The Popcorn Factory and Fannie May.  Her experience over the past ten years at 1-800-Flowers.com, Inc, include, product management, project management, SEO, web analytics, UX/UI, platform integrations and migrations, and many third party integrations within the platform. 

Ryan oversees strategy, development, and operations of the digital technology space for KGM. This includes Keurig.com/.ca, our digital marketing ecosystem, mobile and IoT development, and consumer care applications. He plays a key role driving the company’s entire digital agenda.

Before joining Keurig, Ryan worked at SapientNitro for 8 years. In his last role, he served as Vice President and led Digital Marketing and Commerce platform strategy across a range of industries including sports & entertainment, travel, retail, CPG and hospitality. Ryan also led the firm’s global partnership with Adobe.

Ryan's career spans more than 20 years in the digital agency, management consulting, and technology implementation, as well as an eCommerce start-up. He has had the privilege of serving a broad range of clients over his consulting career including CVS/Caremark, L'Oreal, Victoria's Secret, TJX, General Motors, Ford, PayPal, Verizon, AT&T, Pfizer, NASCAR, Panera Bread and many others. He holds an MBA from the University of Michigan, Ann Arbor and an International Relations Bachelor’s Degree from American University. Ryan is based in our Burlington, Massachusetts headquarters.

Dan Marques is a data-driven eCommerce marketer and entrepreneur. Dan is currently Sr. Director of eCommerce & Online Marketing for Talbots. He previously led eCommerce Marketing in the US for adidas Group. Dan also was co-founder and VP of Marketing & Analytics at eCommerce jewelry retailer Gemvara and spent a year at Babson College as the Manager of Entrepreneur Development helping launch and grow new ventures. Dan started his career at Vistaprint managing SEO and SEM efforts.

Brian oversees digital demand strategy, development, and operations for SharkNinja.   This includes paid programmatic, display, social, and SEM along with earned and owned media, content, affiliate and influencer strategies and omni-channel video. Brian plays a key role driving SharkNinja’s digital strategy across all channels, including our own brand sites, retailers, and Amazon.  

Before joining SharkNinja, Brian was VP, Perfomance Marketing & Media for Monster.com and was Chief Digital Officer for GYK Antler.   

Brian’s digital career spans more than 20 years in the digital start-ups, agency, management and strategy.  His VC funded start-up, Maple Farm Media was acquired in 24 months, and he served as General Manager & VP, Digital Strategy at Valassis Communications.  Prior to that, Brian was the co-founder of The Barbarian Group, the groundbreaking digital agency that was awarded Digital campaign of the Decade, numerous Canne Cyber Lions, and named one of Fast Company’s 50 Most Innovative Companies.  

Courtney Graybill is Vice President, Digital Strategy & Innovation, Product Owner at David’s Bridal. David’s Bridal is the largest and most successful retailer of wedding, bridal and other special occasion dresses, shoes and accessories with over 300 stores in the US, Canada, and the UK. Courtney is responsible for driving the digital experience across devices and channels through innovation, data-driven decision making, and omni-channel initiatives, where her focus has been on attracting and retaining customers, and removing friction points for the customer, both online and in-store.

Prior to David’s Bridal, Courtney worked as a strategy/management consultant at Booz & Co where her experience included channel strategy, DTC marketing/go-to-market strategy and implementation, and supply chain and operational transformations. She also spent eight years at Merck & Co. with experience leading manufacturing operations, new product launches, technology transfer, and supply chain management. Courtney received her MBA in Entrepreneurial Management from Wharton as a Palmer Scholar, and graduated Summa Cum Laude with a B.S. in Chemical Engineering from Virginia Tech.

Mark Chou is VP, Growth Marketing and E-Commerce at Away, a brand designing thoughtful objects for modern travel. Prior to joining Away, he led marketing and strategic partnerships at ONA and served as Managing Director of the New York Fashion Tech Lab. Before joining the Lab, Mark worked in e-commerce strategy at Ralph Lauren, early stage investing at the New York City Investment Fund, and investment banking at The Blackstone Group. He lives in New York City with his wife, Mara.

Laura Hnatow is the Vice President of Marketing and E-commerce for Sea Bags, a Portland, Maine-based manufacturer and retailer of handcrafted tote bags and accessories from recycled sails. Prior to joining Sea Bags in 2014, Laura was the Ecommerce Channel Manager for manufacturer and marketer, Cuddledown and also enjoyed over 10 years at renowned cataloger, L.L.Bean in roles that included International Marketing, Advertising, Catalog Production and Ecommerce. She dipped her toe in the agency business as the Managing Director of Imago Creative, an advertising firm specializing in marketing to Baby Boomer Women. While at Imago, she was the Research Director for and contributed to the writing of the A.M.A. published book BOOM, Marketing to the Ultimate Power Consumer – The Baby Boomer Woman.

Laura holds a B.B.A. in International Business from Hofstra University and an M.B.A. with Marketing concentration from University of Southern Maine where she was also an adjunct marketing instructor. She recently completed a 4-year term on the Advisory Board for the Women In Retail Leadership Circle, a national networking and educational organization for enterprise-level women in the retail industry.

Scott Drayer is the Vice President - Marketing at Paul Fredrick, a private label men’s apparel direct marketer located in Fleetwood, Pa.  Scott is responsible for the strategic development of Paul Fredrick’s brand growth initiatives via ecommerce, direct mail and direct response advertising. He has been with the company for 13 years, upon his graduation from Penn State University with a B.S. in Marketing.

Ben started work in 2012 as the first marketing hire at SeatGeek, the app for live sports, concerts, theater, & more. Since then, the SeatGeek team has reached millions of users & grown from 10 to almost 300 employees in four continents. He has specialized in digital & performance consumer acquisition, customer retention, and technical marketing/attribution. His pre-SeatGeek background was in quant-y roles like business intelligence and sales & revenue operations at Salesforce, Buddy Media, Clover, and Yelp.

Matthew is VP of Growth/Marketing at Havenly. He was formerly responsible for growth of North American markets for the alcohol-tech company, Drizly. Matthew has a passion for early stage businesses, marketing/growth, building great teams, and bringing products/services to market (specifically with marketplace and assisted ecommerce businesses). Specialties: growth (referral, viral loops, product growth), customer acquisition, start-up scaling/strategy, and SEO. Matthew has an MBA from the Thunderbird School of Global Management.

Stasha Johnston is a seasoned B2B and B2C marketer leading the digital marketing team at Monin Inc, the premium gourmet beverage flavoring manufacturer. As the V.P. of Digital Marketing and Ecommerce Sales for Monin, she spearheads strategy, e-commerce, mobile applications, SEO/SEM, email and social media. Under her leadership Monin has seen significant e-commerce growth, has launched a second e-commerce site in Canada, has brought two mobile apps to market and has been repositioned as a digital leader in the beverage industry. With more than 10 years of experience in food and beverage marketing and advertising, Stasha has previously worked with brands such as Corona Beer, Buffalo Wild Wings, Jack Daniels and Bloomin’ Brands on both traditional and nontraditional marketing mediums. She holds an MBA from DePaul University and is currently working toward a second Master’s of Communication degree from Purdue University. Stasha is also on the board for the USF MUMA College of Business as well as the American Marketing Association, Tampa Bay chapter. 

Johnny Russo joined Mark’s, one of the largest apparel retailers in Canada, as the Associate Vice President of Digital Marketing and Ecommerce in January 2016. Previous to joining the Mark’s team, Johnny worked at Bentley Leathers Inc. and was brought on to lead their Ecommerce and Digital Marketing. He was tasked with re-launching the new, fully responsive Bentley Ecommerce experience in May 2015. Prior to Bentley, Johnny worked in similar capacities for Mexx Canada and Buffalo David Bitton, overseeing everything from digital marketing, ecommerce, social media, operations, customer service, web design, and digital analytics. 

Johnny has over 13 years of Digital Marketing and Ecommerce experience in the retail, manufacturing, mobile, and software sectors. Johnny is energetic and passionate about the Ecommerce and Digital Marketing fields, often speaking at numerous industry events, as well as sitting on the Board of Advisors for Etail Canada, National Retail Federation’s (NRF) Digital Council, Retail Council of Canada’s (RCC) Ecommerce Advisory Board, and on the Board of Directors of the Calgary Marketing Association. Johnny is obsessively trying to optimize and improve upon the online and omni-channel customer experience. He believes vendors are partners, and the IT and finance departments are friends (usually).

Craig Kapilow is the Senior Director of Integrated Marketing at Rue La La, a leader in e-commerce sales and innovation connecting world-class brands with the next-generation shopper. In his role, Craig oversees Rue La La’s digital marketing, in-box insert and voucher businesses – with his eye always on fresh and inventive methods for integration. Craig has close to seven years of experience with the Rue La La brand and over 14 years of experience intersecting content and commerce. Prior to joining Rue La La, Craig spent several years at start-ups in Boston, and was one of the original founders of DigBoston, where he served as the first music editor. In addition, Craig is a nationally published journalist contributing to two books, Adidas Rockers and the Time Out Boston Guide. Craig lives in Newton, MA with his wife and two children and is an amateur cook in his spare time.

As Senior Manager of Digital Acquisition at Plow & Hearth, LLC., Jessica oversees all online acquisition efforts for the Madison retail brands to include Plow & Hearth, HearthSong, Magic Cabin, Wind & Weather, and ProblemSolvers. Jessica has over 13 years’ digital acquisition experience in helping corporations such as Plow & Hearth, WillowTree Apps, Merkle, Genworth Financial & Anthem Blue Cross and Blue Shield use digital acquisition efforts to drive online visibility and quality leads. As the Senior Lead of Digital Acquisition for Plow & Hearth, Jessica is responsible for each retail brand's paid search, shopping datafeeds, remarketing and SEO efforts, as well as affiliate programs, marketplace expansion and CSE management.

Carolyn Littlefield is the Head of eCommerce, North America for Anheuser- Busch. In this role she oversees the company’s strategy and relationships with all retailers selling beer online in the US and Canada. She has a dedicated eCommerce team, based in New York City, who work directly with each of their eRetail partners, such as Amazon, Wal-Mart, FreshDirect and Drizly, on Joint Business Planning, category management, and marketing strategy.

Carolyn joined Anheuser-Busch in 2011. In her prior role, she was the lead for US ePartnerships at Anheuser-Busch, overseeing and developing relationships with on-demand alcohol marketplaces and delivery companies like Drizly, Minibar, Saucey, and delivery.com. In the past two years on these platforms, both the beer category and Anheuser-Busch sales have more than doubled, so brand marketing and consumer experience is extremely important as eCommerce alcohol sales continue to grow.

Carolyn grew up in St. Louis, Missouri and currently lives in New York City with her Fiance Brandon. She graduated from Princeton University with a Bachelor’s Degree in History.

Wayne currently leads the US e-commerce strategy for Diageo. He is leads the team building out e-commerce capabilities and developing partnerships that enable Diageo to activate and grow through online routes to consumer.

Prior to Diageo Wayne worked at Nestle building and managing direct to consumer capabilities for Nestle and digital marketing and global network partnerships at American Express.

Chris Hansen is Director of User Experience & Web Development with TGI Fridays. He oversees their digital experience, which includes site and app development, build-out, and testing & optimization. His mission is to deliver an innovative end-to-end frictionless guest user experience. Prior to TGI Fridays, Chris spent 18 years in the telecommunication and retail industries leading UX positions, focused on digital design, performance analytics, strategy & implementation, to drive consumer engagement and conversion. Chris is pursuing his Master of Professional Studies in New Media & Internet Marketing. As an additional outlet for his passion on design thinking, Chris founded www.jeepmodreview.com, an online marketplace for product reviews & news about Jeep Wranglers.

Lisa Craveiro is responsible for leading INDOCHINO's paid acquisition strategy with a focus on driving omnichannel customer growth. For the last three and a half years, Lisa has been instrumental in executing and optimizing INDOCHINO's full-funnel paid media strategies and tactics across a range of digital and offline marketing channels. With over eight years of experience in fast-paced, high-growth environments, she has also held roles executing digital growth agendas at leading companies such as Coastal.com and 6S Marketing.

Claire has rooted her career in the changing landscape of Marketing, consulting for Fortune 100 brands at Arnold Worldwide before moving into adtech. Most recently, she moved in-house to establish a new discipline at America's Test Kitchen focusing on Social Media and Content Marketing Strategy. She is a change-agent with equal strengths in creative and media strategy. Claire graduated from Bentley University's undergraduate business program in the top 1% of her class, Summa Cum Laude.

Phil currently is the Director of CRM at the Bouqs Company, which is an online flower retailer that delivers flowers fresh from eco-friendly, sustainable farms to doorsteps nationwide. Phil overseas all outbound marketing efforts to current prospects and customers driving creative, segmentation, and lifecycle marketing strategies across email, mobile, social and offline channels.

Prior to the Bouqs Co., Phil spent five years in CRM and online marketing roles in the healthcare and fitness industries managing various direct to consumer programs focused on driving growth with existing customers. 

Caroline Culbertson is the Director of Marketing at Betabrand, San Francisco’s crowdsourced and crowdfunded e-commerce apparel company, where she oversees customer acquisition and retention strategy and marketing. Previously, Caroline was a media supervisor at Mediahub Mullen Lowe in Boston where she oversaw media strategy for brands like L.L.Bean and JetBlue with a focus on digital, mobile, and video. Her creative approach to media subsequently earned her a number of nominations and awards including an OMMA Award for Content Integration and a Shorty Award for Best in Travel. When she’s not selling all of the pants, she can be found eating, dancing like a manic at concerts, and snowboarding with her husband in and around the Bay Area.

A highly driven and results oriented e-Commerce professional, with over 10 years of experience fostering strategic growth in fast-paced, multi-channel, retail environments in both Europe and U.S. Passionate about optimizing UX through data driven personalization, machine learning, and agile web optimization strategies. Currently responsible for driving digital experimentation and personalization strategy for Lenovo global eCommerce business.

John Cline is a senior engineering manager leading the Growth and Member Experience teams at Blue Apron. Prior to Blue Apron, he led the homepage team at eBay where he oversaw several full redesigns of the web homepage and assisted with the launch of redesign of the eBay’s native apps. He graduated from Seattle University with his BS in Computer Science in 2008, and completed an MBA from the W.P. Carey School at Arizona State University in 2011.

Kristin Schoenstein has been a Program Director with Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she heads up the Future Stores portfolio and eTail East. She also successfully launched and grew WBR’s customer experience portfolio. In her role, she is responsible for market research, content creation and speaker faculty management for each event. Prior to WBR, she produced events in the healthcare and pharmaceutical sector, and got her start organizing educational programming for physicians. In her free time, Kristin heads out to the East end of Long Island where she enjoys fishing, boating and days at the beach with her husband and two daughters.