August 19 - 22, 2019
The Sheraton, Boston
A creative project manager and detail-oriented professional, Megan oversees eTail East and West. She specializes in eCommerce and omni-channel market research to build robust conferences. From program writing to onsite execution, she enjoys collaborating with speakers for their insightful presentations and meeting as many attendees as possible. Often asked how she keeps up her infectious energy up onsite, Megan credits yoga, jamming to Beyoncé, and entertaining her boys (toddler son and husband).
President, North America
Jeffery is the President of North America for Farfetch, the leading global technology platform for the luxury fashion industry, connecting over 1,000 of the world’s best boutiques and brands with customers in more than 190 countries globally. Founded in 2008 with the vision of transforming the way people shop for fashion, Farfetch has quickly established a strong and dynamic global business with North America as its largest volume region. As head of that region, Jeffery works with a diverse and talented team across offices in NYC and LA to continue to build awareness of the Farfetch brand, amaze customers with seamless and personalized service and grow collaborative market share with boutique and brand partners.
While with Farfetch in 2017, Jeffery was elected to the Board of Directors of the Fashion Institute of Technology (FIT) Couture Council, and was also selected by the editors of Women’s Wear Daily as one of the “40 Under 40” executives impacting the global fashion industry in their inaugural list of honorees. In 2018, Jeffery joined the Advisory Board of the Baker Retailing Center at the Wharton School, University of Pennsylvania.
Prior to joining Farfetch, Jeffery developed his career in the luxury goods sector with leadership roles at LVMH (Louis Vuitton & TAG Heuer), Richemont (Cartier) and Tesla. Before that, Jeffery spent two years as a management consultant with Bain & Company after earning his BA degree in English and American Literature & Languages from Harvard University and an MBA from INSEAD.
Co-Founder & CTO
Chris Homer is the CTO of thredUP. Over the last 10 years, he and his co-founders at thredUP built the team behind the worlds largest online consignment store. With 2M items in inventory and 1M items in and out every month across 4 distribution centers, the thredUP marketplace is a highly dynamic and rich data playground. Prior to thredUP, Chris worked at Microsoft and attended HBS & Princeton. He's a maker & builder at heart and has a passion for marketplace dynamics. Chris is responsible for engineering and data science at thredUP, which includes the merchandising science group in charge of supply, pricing, payouts and product visibility. His team at thredUP is diverse & talented, spans the globe and is energized by their mission to inspire a new generation to think secondhand first.
Since John joined Burton in 1997, he has held positions in almost every facet of the company, from customer service, product development and sales to executive roles overseeing the product departments. In 2016, John was promoted from Chief Product Officer to the role of President. During his nearly three-year tenure as Burton’s President, John positioned the company for financial success by navigating Burton through an extremely challenging retail landscape and increasing efforts around direct-to-consumer opportunities.
Together, Donna and John have proven to be strong leadership partners, overseeing a very successful 2018 for Burton with the company paying out 100% of its profit-sharing bonus and achieving its leanest inventory position in over a decade. As a result of their joint successes, Burton officially announced that John would step up to share the CEO role with Burton Co-Owner Donna Carpenter beginning in October 2018. The new Co-CEO structure was a natural evolution for Donna and John who have run Burton in partnership since late 2015.
As co-leader of the company that Jake and Donna founded, John’s primary goal is respecting the heritage, sport and brand they’ve built over the past 40-plus years while positioning Burton for success for the next 40 years and beyond. To accomplish this, John works with the global executive team to develop and execute the company’s strategic priorities. He also continues to oversee the day-to-day operations of Burton, including product, marketing, operations, finance and international divisions.
President & Founder
A retail veteran, with over 20 years of experience in the fashion industry, Cheryl Kaplan began her career in the buying department at Filene’s and Levi’s. There, she honed her skills in merchandising, assortment planning, analysis.
In 1999, Cheryl joined Nickelodeon-backed start-up Red Rocket as Merchandise Manager where she managed the strategy, sourcing, site content and online merchandising for toys, apparel, accessories, giftware, music, movies and books. At Red Rocket, she pioneered the movement for commercial brands to embrace the digital marketplace and create online experiences to match changing consumer behavior.
The following year she was introduced to Ben Fischman at Smart Bargains where she initially joined as a Buyer and eventually became the VP of Customer Experience. For the next seven years, Cheryl oversaw the brand’s creative, user experience, production, and merchandise programming.
In 2007, Cheryl took on the role of EVP and Chief Member Advocate of Rue La La. Cheryl worked closely with Ben Fischman to develop the overall brand strategy and creative experience. For over six years, she was charged with implementing a seamless customer experience, including merchandising, programming, product, mobile, customer service, brand and creative.
Following the sale of Rue La La, Cheryl once again joined Ben Fischman to launch M.Gemi, a brand reinventing the luxury market by bringing the highest quality, hand crafted, Italian made footwear directly to consumers at uncommon prices. As President of M.Gemi, Cheryl oversees creative and brand management, technology, client experience, merchandising, planning and programming. Under her stewardship, M.Gemi has seen rapid growth in the 3+ years since launch - swiftly moving to the forefront of the new luxury market and setting a new standard for the direct to consumer movement.
The Honest Company
Muhammad Shahzad is the Chief Financial Officer of The Honest Company, which was launched in 2012 with a mission to inspire and empower people to live a happy and healthy life.
Muhammad began on the Finance team at The Honest Company in 2014. He currently serves on the Honest Leadership Team overseeing all of Honest’s financial affairs. Prior to The Honest Company, Muhammad spent 5 years in the Technology, Media & Telecom Investment Banking Division at Goldman, Sachs & Co. where he covered a broad array of mid cap to large cap clients in the consumer technology sector such as Apple, eBay and Netflix and in the Media & Entertainment sector such as The Walt Disney Company, DreamWorks, and Lions Gate. Previously Muhammad founded his own company and also worked at Accenture and Deutsche Bank. Since 2009, he has served on the Board of Directors for Developments in Literacy, a nonprofit organization focused on education in South Asia, and since 2015 served as Chair of the Board of Directors. He holds an MBA from UCLA Anderson School of Management and a BSc in Economics cum laude from The Wharton School at the University of Pennsylvania.
Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.
Chief Digital & Technology Officer, EVP
Barneys New York
Katherine Bahamonde Monasebian is Chief Digital & Technology Officer and Executive Vice President, Barneys New York. In her role, she oversees the digital, e-commerce and information technology teams, and is focused on delivering an end-to-end digital experience, building and executing the company’s technology strategy, driving the e-commerce channel and capitalizing on new growth opportunities.
Prior to joining Barneys New York, Katherine led e-commerce and marketing at ALEX AND ANI and prior to that had an executive career marked by accelerated business transformation and growth during pivotal points in business evolution at global lifestyle brands C. Wonder, Juicy Couture and lululemon athletica. This experience built on a strong strategic planning and finance foundation established at large global corporations including PepsiCo and Citigroup.
Katherine earned her Masters of Business Administration from Harvard Business School and her undergraduate degree from Harvard University, graduating with honors.
Chief Sales and Brand Officer
Chris McDonough is Chief Sales and Brand Officer at L.L.Bean, responsible for brand, marketing, and e-commerce strategy as well as the Company’s Direct-to-Business and International departments. He joined L.L.Bean in June of 2016.
Chris has a proven track record as a believer in and builder of brands. He came to L.L.Bean from Homebase, a British home improvement and gardening retailer where he served as Marketing Director (Chief Marketing Officer). Prior to Homebase, Chris served in marketing and brand directorship positions for a number of European retailers including Asda, Muller UK & Ireland Group, Molson Coors, and Mars Europe.
EVP, Chief Marketing & Brand Development Officer
Brian Beitler has helped several of the country’s leading brands build purposeful connections with their customers, expand into the digital world, and achieve industry leading growth for the last 20 years. He challenges conventional wisdom and pushes brands to think differently about how they engage and earn loyalty from their customers. Brian is driven by the belief that the key to success is listening to your customers personally and first hand, and then combining those personal insights with data science to innovate your brand, products, marketing, and advertising.
He is currently Executive Vice President, Chief Marketing and Brand Development Officer for J.Jill, Inc. He also serves as Chairman of the Executive Board for the Global Retail Marketing Association.
Prior to J.Jill, he was Executive Vice President and Chief Marketing Officer of the Plus Segment (Lane Bryant & Catherines), a division of Ascena Retail. He has also held the roles of EVP and CMO at David’s Bridal and SVP of Marketing for Kohl’s. Earlier in his career he held senior leadership roles at Bath and Body Works, Toys R Us, and Mattel.
Michele Parzianello is Senior Vice President of E-commerce at J.Jill. She is responsible for the overarching digital strategy including online customer experience, technical content development, and web operations and marketing. She is responsible for driving profitable growth to bolster the company’s omnichannel presence. Prior to J.Jill, Michele spent more than 20 years in online retailing for global brands such as L.L. Bean and Under Armour, where she directed a multitude of online initiatives, including merchandising, marketing, CRM, and platform and channel roadmap development.
She began her career consulting for Fortune 500 financial and technology companies and then gravitated toward web analytics and E-commerce strategy, where she developed a passion for driving results in the online channel.
For more than 20 years, Jim Lyski has led brand management, marketing strategy and enterprise analytics for national consumer and B2B brands. Jim serves as CMO and executive vice president of CarMax, the nation’s largest retailer of used cars, and leads the company’s product and marketing functions. In 2017, Jim was recognized as one of the top 50 CMOS in retail by Hot Topics and Syniverse.
Prior to joining CarMax, Jim served as CMO for The Scotts Miracle-Gro Company, where he led all brand responsibilities, including global innovation, product development, advertising, packaging, and pricing. Prior to Scotts, Jim was CMO at Nationwide Mutual Insurance Company, responsible for corporate strategy and marketing, brand management, advertising, and communications. In addition, Jim has held marketing leadership positions at Cigna Healthcare Inc. and FedEx Corporation. Jim received his MBA in Marketing and BS in Journalism and Advertising from the University of Oregon. He serves as a trustee for the Wexner Center Foundation.
Chief Customer Officer
Amanda Tolleson is Chief Customer Officer at Birchbox, a leading beauty and grooming retailer redefining the way people discover and shop for new products. Birchbox makes beauty easy and fun by pairing a monthly delivery of personalized samples with a curated e-commerce shop, useful content and rich rewards program. Today Birchbox operates in six countries and has more than one million subscribers, 500 best-in-class brand partners, and retail locations in Paris and within select Walgreens stores across the US.
Amanda joined Birchbox in early 2014 to lead brand marketing and strategy. She launched Birchbox's first TV campaign and realigned the company around reaching an unexpected target customer - a casual, non-obsessed beauty consumer who has been overlooked and underserved by the industry. In her current role, Amanda is responsible for building the Birchbox brand for this woman and changing the way she relates to and consumes beauty. She oversees Marketing, Creative, Product and Merchandising.
Prior to Birchbox, Amanda worked as a strategic brand consultant at firms including Prophet Brand Strategy, Insight Strategy Group and BrightHouse. She holds an MBA from Harvard and a BA in Psychology from Stanford.
Scot defines the term ‘social entrepreneur’ and has made it his life’s work to balance profitable business ventures with making the world a better place.
In 2005, he collaborated with The Mark Wahlberg Foundation and The Boys and Girls Clubs of Boston to create Camp Northbound - a residential camp for kids growing up in the inner cities of Boston.
Following the success of Camp Northbound, Scot set out to build a similar program for kids in New York City’s most underfunded communities, creating Camp Power. In ten years, this volunteer-based nonprofit organization has served thousands of kids, providing life-changing experiences, positive role models and college scholarships.
After seeing many Camp Power kids carrying their belongings in trash bags, he and his wife founded STATE Bags - a one for one bag brand serving local kids in situations of need. He has worked to evolve their charitable model through STATE's innovative giving initiatives and #WhatDoWeTellTheKids platform.
Jess Davidoff has been a serial entrepreneur since 2005 (if you don't count the nail salon she opened in her parents' basement at 10 years old) when she founded her first company, The Edge in College Prep, an elite educational services company offering SAT and ACT prep and admissions counseling. The company started in NYC, but then expanded to offices in London and Buenos Aires, from which it was serving students in 14 countries. She then went on to launch two venture-backed tech companies, Golfmatch - an app that allowed you to find golf buddies and book tee times - which exited to Topgolf, and Admittedly - a website and mobile app with 6M student users that matches high school students with the right colleges, majors, and careers. Admittedly, which was rebranded as myOptions post acquisition, was acquired by NRCCUA, which was subsequently acquired by ACT in 2018.
Jess then went on to launch a strategic advisory firm called Sprezzatura. Italian for the meticulous planning that goes into making something effortless, Sprezzatura focuses on creating business plans, hiring plans, and operating plans, and offers strategic advisory services for direct to consumer startups and small businesses. Recently, she took over as CEO of STATE Bags, one of her previous Sprezzatura clients, and continues to advise other clients including men's swimwear company, Katama, Glosslab - the drybar of nail salons, and The Kin, a member's club for families, among others.
Rainer is one of the four co-founders of Chubbies – a brand focused on offering clothing and content built for the weekend. He oversees their Brand Experience team, focused on product strategy and delivering consistent, high quality experiences with the company.
Prior to Chubbies, Rainer spent time at Gap and Levi’s.
Chris is the co-founder & CEO of WearIt, a monthly fashion membership that provides members access to reserve and rent fashion items at WearIt partner stores. Chris is also the founder of Rotarity, a streetwear rental service and previously founded Primp Club, a men's health and wellness subscription service.
Chris has earned an MBA from York University and a B.Comm from the University of British Columbia. In his spare time you can find him on a tennis court, golf course, or snowboarding at Whistler Mountain.
Rachel is the co-founder and co-CEO of Snowe, the direct-to-consumer homewares company that’s won accolades from Architectural Digest, Fast Company, Forbes, and Vogue, among others.
Rachel began Snowe in 2015 with co-founder Andres Modak, while the two were outfitting their first home. Uninspired by mass-market budget buys, and unimpressed by pretentious luxury brands, the two Wharton grads set off to create their own company of well-designed, high-quality home essentials.
Snowe's luxury-quality pieces at non-luxury prices – as well as their innovative retail spaces in NYC – have won them many awards, loyal customers, and much industry recognition.
Prior to founding Snowe, Rachel worked in real estate investment banking at BGC Partners, advising hotel and lifestyle clients; previously she managed a boutique co-working brand, a subsidiary of SL Green. Rachel holds a B.A. in Economics from the University of Michigan and an MBA from The Wharton School at the University of Pennsylvania.
Nicole Centeno is a French Culinary Institute–trained chef and the founder and CEO of Splendid Spoon, the e-commerce business providing holistic wellness solutions for professional men and women. At Boston College, she studied diet therapies as treatment for illness and has taught cooking and nutrition courses at Columbia University. Centeno has cooked in New York City restaurants, managed a catering business and worked in media strategy at Conde Nast. She lives in Brooklyn, NY, with her two sons, Grover and Caleb. She is the author of Soup Cleanse Cookbook (Rodale, August 2016).
CEO and Co-Founder
Wombi Rose studied naval architecture and marine engineering at Webb Institute, where he met his best friend and business partner John Wise. Wombi received a Masters degree from MIT, and joined McKinsey & Company before heading to Harvard Business School with John.
On a business school trip to Vietnam, Wombi and John discovered incredible paper art form of kirigami and were inspired. The duo took their engineering background and combined this ancient art form with the sliceform structure used in ship design to develop Slicegami™, and Lovepop was born.
Lovepop is reinventing the social expressions industry with an imagination meets engineering approach to designing unforgettable pop-up cards. Lovepop is on a mission to create one billion magical moments by empowering others to do something meaningful for the special people in their lives. The company earned an investment from Kevin O'Leary on ABC's "Shark Tank" in 2015, is a winner of Inc. Magazine's Design Awards for Category Reinvention, and has been named one of Boston's "On Fire" start-ups. Lovepop has more than 450 unique designs to help make every occasion magical - whether it’s a birthday, holiday, anniversary or any milestone for someone you love.
Founder & CEO
Sadie Kurzban is the 28-year old founder and CEO of 305 Fitness. Named "the next fitness cult leader," by the New York Observer, Kurzban, a graduate of Brown University, has been featured in numerous media outlets like Good Morning America, Harper's Bazaar, Cosmopolitan, the TODAY show, Vogue, Refinery 29, and Fast Company for her unique ability to turn painful workouts into outrageous fun.
Just months out of college, Kurzban launched 305 Fitness, a dance cardio workout with a live DJ. She won Brown University's prestigious Entrepreneurship Pitch Competition and took her $25,000 prize to launch 305 Fitness in New York City. In six years, Kurzban has grown a tremendous following. Over 100,000 clients have experienced the brand, which boasts a family of 100 instructors and 50 DJs. 305 Fitness currently has 6 locations in New York, Washington D.C., and Boston, with weekly pop-up experiences in Los Angeles.
Co-Founder & CEO
Mike Zhang is Founder and Chief Executive Officer of the Fenrici Brands. Fenrici is a mission-driven consumer brand that was launched last summer exclusively on Amazon with quality products serving kids K-12thgrade. Fenrici has since become a top brand in kids’ backpack category. Fenrici partners with families and kids who are touched by pediatric rare diseases to share the message of resilience.
Abhi is the Co-Founder and CEO of Fracture, having started the Company while a senior at the University of Florida. During undergrad, his entrepreneurial experience stemmed from working as a research analyst for 3 years at Optima Neuroscience, an early-stage med-tech startup that was later acquired by Tucker Davis Technologies. He assisted in the early development of their real-time EEG analysis software and conducted epilepsy research focusing on seizure detection and prediction systems. He also was a member of the NASA/Mars Phoenix Mission Research Team, where he worked to improve the accuracy of color-calibration targets on the Phoenix craft. His research focused on improving the flexibility and conductivity of thin-film polymer substrates used in a diverse array of commercial applications. Abhi’s startup experience and diverse background have been critical in his role at Fracture as he has led all fundraising, finance, and operational efforts while setting the vision for Fracture’s brand, culture and future. Under his leadership, Fracture has grown from less than $1M in 2013 to $20M+ in revenue in 2019 while being cash flow positive and profitable for the past 3 years. Abhi holds a B.S. in Integrative Biology from the University of Florida.
Bouchra Ezzahraoui comes from Goldman Sachs with a rich background in business strategy, finance, and investor relations. Bouchra spent most of her early years in Morocco and France. Sophie and Bouchra met at Princeton and were at brunch one day lamenting how there were no fine jewelry brands that were doing modern designs at an accessible price point. And that's where the idea for AUrate was born.
CEO and Co-Founder
John Ballay is the CEO and Co-Founder of Knot Standard, the leader in premium, custom menswear. Under his leadership, Knot Standard is reinventing the custom menswear experience and changing the future of retail through innovative technology, enhanced personalization and an unprecedented level of customer service both in store and online. Prior to founding Knot Standard in 2012, John spent more than 10 years in finance and private equity where he thrived at identifying voids and opportunities in complex international landscapes. John is actively involved in his community and sits on the Associate Board of the Madison Square Park Conservancy. He has a BA in Economics from the University of Texas and a MBA from Columbia Business School.
Founder & CMO
ICG America, Inc.
Corey is one of the 3 founders of ICG America, an ecommerce holding company based in Austin, TX. Founded in 2004, ICG operates a stable of brands including subscription companies AmazingClubs.com, FlyingNoodle.com and CaliforniaReds.com, as well as home brewing retailer MonsterBrew.com, BBQ gifting retailer TexasIrons.com and international entertainment franchiser Games2U.
As a pioneer in what has come to be known as the subscription box space, Corey has helped develop many of the processes and sales techniques used by newer companies today. His expertise in marketing, sales, business development, copy writing and customer service has helped build ICG into one of the largest subscription box companies in America.
ICG’s brands have been featured on Good Morning America, The Today Show, The Early Show, Extra, and Shark Tank, as well as in The Wall Street Journal, Real Simple, USA Today, Better Homes & Gardens and many more
Ms. Stoneham is Senior Vice President, Marketing Chico’s FAS, Inc. is a cultivator of brands serving the lifestyle needs of fashion-savvy women 30 years and older. The brand portfolio currently consists of three brands: Chico’s, White House Black Market and Soma. The Chico’s FAS brands are all specialty retailers of private label women’s apparel, accessories and related products. Currently, operating 1,518 boutiques and outlets throughout the U.S. and Canada, as well as an online presence for each of our brands.As Senior Vice President Marketing, Ms. Stoneham’s key accountabilities include: brand, consumer and marketing strategy, development of brand identity and essence, customer experience, customer relationship management, loyalty, digital development, leading multi-channel design including store and visual merchandising, advertising, agency management, marketing creation, media planning and investment. Prior to joining Chico’s in 2016, Ms. Stoneham was Senior Vice President, Marketing, Shoppers Drug Mart,licensor of more than 1,300 full-service drug stores across Canada, with $11.1 billion in sales, as well as57medical clinic pharmacies, and six luxury beauty destinations operating as Murale. Ms. Stoneham is a dynamic and innovative senior marketing leader with tremendous experience and success optimizing shareholder value for top tier organizations. She is highly collaborative, equally skilled atcreating, building, and revitalizing brands as developing, inspiring, coaching and managing strong professional teams. Her experience spans a broad range of sectors including telecommunications, packaged goods, retail, high tech, airline, brand-name and over-the-counter pharmaceuticals. Ms. Stoneham is an award-winning brand thought leader with a relentless drive for innovation and excellence. Ms. Stoneham serves as Director of the Vividata Board (formerly PMB and NadBank), and Director of Women's College Hospital Foundation.
Victor Lee is responsible for leading all marketing, communications, commercialization, media,product development and consumer insights at RXBAR (a Kellogg company). In this role he drives all marketing, product and messaging strategies for the entire portfolio of products including RXBAR, RX Kids, RX Nut Butter, RX Oats as well as the development of new product and category innovations under the RX and Insurgent brand. His goal is to continue to push the value and culture of RX Brands as a transparent and No B.S. organization that believes in simple foods made with the best ingredients and without sacrifice.
Prior to RXBAR, Victor was the SVP Digital Marketing at Hasbro and was responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Baby Alive, Nerf, Play Doh, Power Rangers and others. There he helped develop and transform the company to a digital first entertainment and story driven business creating one of the industry’s largest YouTube presence, launching Hasbro’s first ever global web-based animation series for Transformers and creating a fan-first marketing approach for brands like Marvel and Star Wars.
Luke Droulez is the Chief Marketing Officer for Parachute, the fast-growing home essentials brand based in Venice Beach. As the company’s first hire, Luke utilizes historical insights and data from every facet of the business to direct online and offline marketing for the brand. He oversees all demand generation for the company, leading brand awareness, establishing content leadership and marketing analytics.
Before joining Parachute, Luke worked in trading at both UBS and IMC Financial Markets.
Luke graduated magna cum laude from Carnegie Mellon with a Bachelor of Science in Business. He was recently named to Forbes 2019 30 Under 30 List for Retail and ECommerce. Outside of the office, Luke is an avid traveler, surfer and food truck patron.
EVP, CRM & Loyalty
Managing Director International
Tito’s Handmade Vodka
John McDonnell has launched and marketed a number of successful global spirits brands and is highly regarded as a leader in his industry. In addition to helping Patrón become the world’s #1 tequila brand in retail value, John is widely credited for having established the ultra-premium tequila category around the world. Most recently, as Managing Director, International for Tito’s Handmade Vodka, John has been leading the spectacular global expansion of the brand – growing in five years from only a few international locations to 145 countries today, with more to come. Although he’s a global road warrior, he’s Boston-based.
He is a smart but down-to-earth exec who’s extremely effective at making an authentic audience “connection” for audiences as diverse as The Wall Street Journal, American Express, even the Boston Celtics. He gave a very well-received TEDx talk at Suffolk University. John is available for booking as a Guest Speaker and will custom-tailor his presentations to a desired message, audience and/or meeting theme. He has been featured on Bloomberg Radio, CNBC in Singapore, Hong Kong, China and New York City as well as the Fox Business Network.
For 17 years, Jeff Carvalho has covered streetwear and style trends across various mediums. He joined Highsnobiety in 2007 to oversee North America operations and to cultivate best in class brand partnerships on behalf of the media brand. He is known as the driving force behind the publication’s innovative lifestyle coverage, and his flair for pushing the needle forward has established him as a leading authority on the state of street style and its influence on culture.
Chris is well established successful serial entrepreneur, board advisor, mentor, and speaker with over 25 years of C level role experience in marketing, technology, startups, and corporate acquisitions. Born and raised in Nigeria, Chris founded his first venture at age 7 recycled tires with a group of friends which he ran for 2.5 years. He migrated to the U.S to attend college in the heart of the Silicon Valley. Coming from Nigeria right into the technology boom era amazed by all he saw around him and the growth of the internet. Chris decided to teach himself various programming, design and software languages which he used as a foundation to catapult himself into various high level advisory roles in fortune 500 companies by age 19 he was working on his first patent, while pursuing a BA degree in marketing. After graduating from San Jose State University, he founded and sold several companies globally, while establishing new companies in Africa, USA, Middle East and Asia. Before Chris founded his current venture, the award-winning Mall for Africa and Mall for the World platforms, Chris was the Founder and CEO of OCFX Inc a multi-million dollar globally recognized silicon valley based, award winning software agency serving and consulting clients such as SONY, LSI, Cisco, HP, EPSON, TYCO, Accenture, CapitalOne, EMC, USA Government and many others in over 60 countries. Chris has a learn as you grow, out of the box thinking philosophy that drives strategy and business growth.
EVP & CDO
As Executive Vice President and Chief Digital Officer, Kevin McKenzie directs development of all digital strategy and omni-channel initiatives for Macerich.
Prior to joining Macerich, Mr. McKenzie led digital efforts for Westfield Corporation, where he drove the integration of Westfield's shopping centers around the world with emerging digital technology, as well as examined new business development opportunities, including the creation and development of Westfield’s Digital and Innovation Division, Westfield Labs.
Mr. McKenzie is a digital entrepreneur, with more than 22 years of experience in Internet, e-commerce, digital media, omni-channel and product development. Previously, he founded NinthDecimal Inc., an omni-channel intelligence company that empowers retailers and brands with the most comprehensive understanding of people by connecting their digital and physical lives.
Prior to founding NinthDecimal, Mr. McKenzie was Senior Vice President, Shopping Services, with CNET Networks Inc. (acquired by CBS Corporation), a pioneer in internet marketplaces and digital publishing for consumer electronics.
CEO & Founder
Charles is the CEO and Founder of Rebag. Prior to starting the company, Charles spent some time at online fashion rental company Rent The Runway, where he fell in love with collaborative consumption. Since then he has been on a mission to make secondary behavior the standard for luxury goods. Before becoming an entrepreneur, he worked in the finance industry at Goldman Sachs and in private equity at TPG Capital. He earned an MBA from Harvard Business School in 2014 and a master in management from HEC-Paris in 2007.
Head of Direct to Consumer Marketing, North America
Allison Khurana leads Direct to Consumer marketing for the iconic global athletic company New Balance. Her mandate is both brand and commercial, anchored with a focus on the consumer: driving New Balance brand consideration and energized differentiation across product categories, while accelerating DTC revenue and consumer growth in North America. Her team is responsible for digital marketing, full-funnel media planning & execution (including paid, owned, and earned), CRM and loyalty, and digital creative & design. Prior to New Balance, Allison was a senior leader in the Starwood Preferred Guest (SPG) loyalty program at Starwood Hotels, directly responsible for the industry-first Ambassador program, and prior to that leading the company’s omnichannel loyalty and personalization products. Allison received her MBA from Harvard Business School and her BA from Stanford University.
Head of Marketing
Shane Pittson is the VP of Growth at quip, the design-driven, direct-to-consumer oral care brand based in Dumbo, Brooklyn. He studied Information Systems at BYU where he was a Crocker Innovation Fellow. Shane joined quip 4 years ago as their first employee, where he has developed systems for growth and operations. Marketing strategy at quip has been covered by ad age, engadget, Fast Company, and the Wall Street Journal.
Stephanie Urban has more than 11 years of experience in the digital space. As the Vice President of Digital Marketing & eCommerce for Tarte Cosmetics, a leader in healthy eco-chic beauty, she oversees the marketing, customer service, and design teams to develop innovative and effective campaigns across all channels. She is responsible for driving domestic and international business growth for tarte.com with a focus on acquisition, engagement and loyalty. Stephanie takes an “always-learning” approach to developing strategies in order to produce and optimize campaigns with measurable results.
Head of Marketing, SmarterTravel
Maya Gumennik is a profit driving, number crunching, culture building, leader of analytical marketing teams. She is Head of Marketing for SmarterTravel, a subsidiary of TripAdvisor. In this role, Maya oversees Search Engine Marketing, Search Engine Optimization, Paid Social Channels, Affiliate Deals, E-mail, Sweepstakes, Influencer, and PR programs across 10 TripAdvisor subsidiary brands. Prior to TripAdvisor, Maya’s career spanned across global engagements in management consulting and private equity consulting. Maya changed majors 5 times in college, but in the end holds a BA in Economics from Harvard University, and an MBA from Harvard Business School.
Global Head of Integrated Marketing
Ben & Jerry's
Jay Curley is the Senior Global Marketing Manager for Ben & Jerry’s. Jay leads the development and execution of consumer marketing activities in the United States and global digital strategy. These integrated programs bring Ben & Jerry’s progressive three part mission to life in traditional advertising, innovative social media and digital engagements, retail shops, social activism, and live consumer experiences. Prior to joining Ben & Jerry’s, Jay worked with brands like American Eagle Outfitters, Burton Snowboards, and Merrell Footwear as a Senior Account Manager at Jager Di Paola Kemp Design. Jay has a BA in Psychology from Saint Michael’s College and a MBA from Babson College.
Head of Marketing
Zipcar’s personality is indescribably unique. We’ll try to describe it anyway: approachable, quirky, clever, simple, and our fave: fun. Enter Sherrill, responsible for driving growth across Zipcar’s consumer, university and business segments, she carries the same upbeat confidence that got our start-up wheels turning. From championing our brand to illuminating the benefits of car sharing, Zipcar’s marketing and sales—just like our vehicles—covers a lot of ground.
Before taking the marketing wheel at Zipcar, Sherrill was vice president of digital marketing & innovation at Dunkin’ Brands, a company with a beloved following of its own. Prior to that, Sherrill was the director of client services at Cartera Commerce. Sherrill is an independent board director of Fiesta Restaurant Group (FRGI), a member of the American Express Consumer Advisory Board and the Massachusetts Innovation & Technology Exchange (MITX) Board.
Head of Creative, Lifestyle Brands
Katie O’Brien serves as Head of Creative for Wayfair’s lifestyle brands Joss & Main, AllModern, Birch Lane, and Perigold. With nearly two decades of design-thinking, creative directing, and storytelling for brands that span every industry, Katie now reimagines experience marketing for the online shopper by setting the creative vision for each of Wayfair’s distinct lifestyle brands.
Prior to joining Wayfair, Katie spent six years developing brand experiences at FreemanXP as their vice president of Creative in San Francisco, partnering with clients and their customers to think big about their brand and worked with strategists and producers to bring those ideas to life in the live medium. Prior to FreemanXP, she developed award-winning integrated marketing campaigns at FleishmanHillard in Washington, DC. Katie has also worked alongside design visionary Bruce Mau to get event organizers to innovate, experiment, and accelerate the evolution of live media using the design-thinking methodology.
Head of Design
Laura is Head of Design at Priceline, where she manages a team that works on flexible information architecture, modular design systems, and compelling customer experiences. She previously worked both in-house and as a consultant for companies in various industries including e-commerce, publishing, ad tech, supply chain logistics, and enterprise resource management. She’s keenly interested in the intersection between product design processes and organizational dynamics.
Senior Director, Head of Global Newsroom
Dan Mazei finds and builds stories to connect brands with consumers. He has developed and executed communications plans for some of the world's most influential companies in fitness, tech, entertainment, automotive and consumer packaged goods, among others.
He is currently Senior Director, Digital Marketing Strategy at Reebok, where he has driven end-to-end global marketing campaigns for the brand across PR, content, social and paid media – reaching new, dynamic audiences and growing awareness and purchase intent. He previous served as Senior Vice President at Edelman, the world’s largest PR agency, and led North American storytelling while in-house at Ford Motor Company. An expert in digital communications and interrupting cultural conversation, Dan has an unrivaled passion for finding new, emerging spaces for brands.
VP, Innovation & Business Development
Parinda Muley is currently the Vice President of Business Development at Macy’s Inc. In this role, she leads innovation and strategic development, primarily focusing on driving initiatives that create new revenue streams, delivering exciting in-store experiences, and increasing customer engagement. Most recently, Parinda spearheaded the launch of The Market @ Macy’s, Macy’s retail-as-a-service platform and Macy’s Style Crew, Macy’s micro-influencer program. These two programs have introduced completely new operational and business models to Macy’s.
Prior to joining Macy’s, Parinda spent most of her career in the media space, leading digital business development at Time Inc. She was primarily responsible for leading content syndication, ecommerce, and audio deals. Parinda was instrumental in launching Fortune, Time, and Essence podcasts.
Parinda formerly led business development at Everyblock, a hyper-local news site that was wholly owned by NBC News Digital. She also spent several years with Mitchell Madison Group, a strategy consulting firm, with a concentration in media and publishing industries.
Parinda graduated from The University of Chicago with a BA in Economics and South Asian Studies and earned her MBA from The Wharton School of Business.
VP, Omni Channel Customer Care
Hudson's Bay Company
Stuart has recognized expertise in championing and implementing customer experience transformations that create competitive advantage by putting customers first and managing their journeys throughout a wide range of highly competitive industries; from global airlines to the leading retailers and consumer brands in North America, Europe and Asia.
Stuart previously was with McKinsey & Company in Amsterdam, London and Chicago offices. His work with McKinsey focused on helping clients develop a customer experience vision that earns customer preference and loyalty through focusing on what matters most to customers and empowering frontline teams to deliver.
His work for HBC ensures that his team delivers the experiences that their discerning clients crave, through translating the 348 year legacy of service, quality and style into today’s omni channel environment through engagement that is personal, genuine and polished.
VP, Operations and Customer Experience
Hudson's Bay Company
Rob worked as a management consult for over 20 years. He helped companies function more effectively and advised boards on strategic directions and market opportunities. Rob worked with senior executives worldwide to build businesses and improve operating performance. He advised clients on strategy, operational and organizational issues across a wide range of industries. He has a focus on enterprise transformation, customer experience, and advanced technologies.
Rob was a Partner with Accenture LLP where he led the Communications Media and Technology business for the Denver market and the Management Consulting practice for the Aerospace and Defense industry across North America. He also served global clients for 5 years from Accenture’s Sydney Australia office. Prior to joining Accenture in 1998, he was the founder of a technology firm serving the needs of small and medium sized businesses, mostly in Denver.
Rob is in his second year working with HBC on their customer experience transformation. Classic and timeless aspects of customer engagement that pay homage to HBC’s 348-year history will remain, and new technology innovations will be leveraged to provide a level of personalization not previously possible. Customer experience is the driver that will demonstrate to customers in a tangible way the value they have and where loyalty should be placed.
VP, Front Store and Omnichannel Marketing
Erin Condon is the Vice President of Front Store & Omnichannel Marketing for CVS Health. In this leadership role, she is responsible for the development and deployment of a comprehensive marketing strategy designed to create and enhance brand loyalty for CVS Pharmacy and to position the company as a leader in health and beauty. Erin also leads the marketing strategy for new and emerging retail services for CVS Pharmacy.
Erin has deep experience in developing and leading highly visible, multi-channel marketing campaigns. A proven performance-based marketing leader, she has extensive experience across a breadth of industries; including retail, financial services, e-commerce, and loyalty.
VP of Engineering
Rent The Runway
Hampton Catlin is VP of Engineering at Rent the Runway, where he brings is 12 years of technical leadership and history of creating industry-changing solutions. In the past he served as Head of Mobile for the Wikimedia Foundation, Chairman of the Sass Language Foundation, and CTO of Moovweb. Outside of his professional work, he's also created several popular programming languages including Sass.
VP, Information Technology
The Camuto Group
Dara Meath is the Vice President of Information Technology at The Camuto Group LLC.
Dara provides executive leadership as Head of Global IT. Responsible for all aspects of strategic IT planning, implementation and support worldwide as an integral component of business the plan. Redesign cost-effective system strategies, policies, and procedures.
Before devoting her work fulltime to The Camuto Group, Dara served as Director of System Implementation at Apparel Business Systems. Re-engineered, developed, and advised companies on existing and new platforms. Designed a customized application structure to support a full business solution. Managed custom modular applications, project management, application training, and implementation plans.
Dara is also the owner of DestinyintheSkye, a local CT accessories business designed to give back the majority of sales to local and global organizations in need. The business was started for her two children, Destiny and Skye with a simple goal to always be passionate in what you do and always give to those in need!
In addition, Dara is actively involved with over 15 organizations in technology and business such as Project Management Institute (PMI), Women in Retail Leadership Circle (WIRLC). She is also an adviser of ExecRanks & Guidepoint. Dara continues to writes for various magazines like CIO Review and has won numbers awards for her Global IT Leadership.
Yaa Stanley has over fifteen years of eCommerce and operations experience in the retail sector. As Vice President of eCommerce at Corelle Brands based in Illinois, Yaa is responsible for expanding the company’s digital reach and driving profitable sales growth through the brand sites with strategic planning and execution, product management, and digital marketing initiatives.
Yaa's positive impact spans across the Fortune 500 retail sector, including previous leadership roles at Follett Corporation, Sears Holdings Corporation, Macy's Inc, and The Home Depot. Yaa holds an MBA from Harvard Business School and a bachelor of science in both Physics and Industrial Engineering from Spelman College and Georgia Institute of Technology, respectively.
Matt Carrington is the VP Marketing & Growth at Framebridge, the simple way to custom frame everything you love. In this role, he oversees growth and performance marketing initiatives, including digital and offline acquisition channels, e-commerce performance and cross-channel brand campaigns. Matt focuses on developing a high-performance marketing team and scaling marketing channels to spread the word about Framebridge.
Prior to joining Framebridge, Matt was VP Marketing at Curb, a rideshare taxi app operating in over 60 US cities, where Matt led growth and product initiatives. Matt also held digital marketing and strategy roles at SunPower and Pacific Gas & Electric. Matt began his career in public relations and brand communications at Burson-Marsteller, a global PR agency. He holds degrees from the University of Virginia and UC Berkeley.
Originally from Massachusetts, Matt’s favorite Framebridge item is a Tom Brady onesie his infant son wore when the Patriots won Super Bowl XLIX in 2015.
VP, Digital Transformation & Strategy,
Ajay Kapoor is the Global Vice President of Digital Transformation + Strategy, leading digital transformation of SharkNinja's Sales, Marketing, and Product capabilities into the digital age. Captured within this is overall responsibility of total SharkNinja's Digital Marketing, omni-channel media planning, overall eCommerce (DTC, R.com, AMZN, Pureplays), and evolution into Big Data + IoT capabilities.
Previously, he functioned as a corporate innovator + changemaker at Procter & Gamble, leading reinventing brand specific digital strategies, driving forward Big Data capabilities, and broadly focused on being an interpreneur within the larger organization.
Prior to P&G, he was a serial entrepreneur, co-founding three companies across a variety of verticals, from cleantech, eCommerce, and biotech. He is motivated by big picture impact and social betterment for the globe, with all three of his startups embodying that social mission.
He is an advisor and mentor to a variety of startups, a Trustee to the Awesome Foundation, functions on the Executive Team of Startup Leadership Program, and co-founded GrowDetroit, a non-profit focused on reimagining the economic and social ecosystem of Detroit and broader middle America. He has been recognized by the World Economic Forum as a Global Shaper.
Follow him on twitter @ajayskapoor.
VP, Customer Experience & Digital Innovation
Bob's Discount Furniture
As a digital-first marketing and operations leader, David has founded, grown, and sold several companies, as well as served in executive roles at high-growth companies. Currently David leads customer experience strategy for Bob's Discount Furniture, backed by Bain Capital. At Bob’s Discount Furniture, David focuses on how technology can help Bob’s understand the customer journey, and how technology can improve every step of that journey for Bob’s customers.
Prior to joining Bob’s, David founded and sold a SaaS restaurant technology company to a company backed by the co-founder of Uber. Before that, David was President of Creative & Technology at award-winning digital-first agency 360i, named one of the top 3 agencies in the country by Advertising Age and acquired by Dentsu.
VP, Customer Experience & Product Management
Courtney Graybill is Vice President, Digital Strategy & Innovation, Product Owner at David’s Bridal. David’s Bridal is the largest and most successful retailer of wedding, bridal and other special occasion dresses, shoes and accessories with over 300 stores in the US, Canada, and the UK. Courtney is responsible for driving the digital experience across devices and channels through innovation, data-driven decision making, and omni-channel initiatives, where her focus has been on attracting and retaining customers, and removing friction points for the customer, both online and in-store.
Prior to David’s Bridal, Courtney worked as a strategy/management consultant at Booz & Co where her experience included channel strategy, DTC marketing/go-to-market strategy and implementation, and supply chain and operational transformations. She also spent eight years at Merck & Co. with experience leading manufacturing operations, new product launches, technology transfer, and supply chain management. Courtney received her MBA in Entrepreneurial Management from Wharton as a Palmer Scholar, and graduated Summa Cum Laude with a B.S. in Chemical Engineering from Virginia Tech.
Chloe Thompson is a creative strategist with expertise in aligning product and creative strategies to enterprise goals. Currently, she is Vice President of Commerce at Bespoke Post, a men’s e-commerce company providing curated goods for the modern man. In this role, Thompson serves on the executive team and oversees the company’s box subscription, e-commerce shop, and brand development initiatives. She is responsible for expanding and refining Bespoke Post’s consumer product strategy, merchandising goals and brand partnerships.
She previously ran Strategy at Urban Outfitters Inc. (Urban Outfitters, Anthropologie & Free People) and at Cole Haan, and has worked as a management consultant to both large retailers and startups. She has an undergraduate degree from Brown University and an MBA from The Wharton School at The University of Pennsylvania.
Vice President, Marketing
Senior Director of Operations
Brock has been with Walmart Inc. since 2010. Brock worked for Sam’s Club for four years in the Membership Operations space. Most recently, Brock led the Walmart Customer Experience Execution team. In this role, he delivers new technology to store Associates and design customer service programs that supports our Clean, Fast and Friendly expectations in stores. Brock leads in Central Operations some of the future Associate technology that includes Virtual and Augmented Reality as well as various other ways to better prepare our Associates to take care of our Customers through tools and training.
Virtual reality allows Walmart to train associates in scenarios that are difficult or impossible to recreate in a store. It provides a way to leverage technology to engage our Associates in key customer service, new technology and impactful initiatives in a way like never before. As it rolls out across the Academy fleet, VR will become an integral part of Walmart’s training experience for frontline supervisors, department managers and assistant managers.
Senior Director, Head of Digital Product Management
Dimple's digital journey started in the Silicon Valley with a short stint on Adobe's Customer Experience team which resulted in a passion for designing simple products that transform everyday lives.
In her current role as Head of Product, UX & Design, Dimple is responsible for using digital transformation to reimagine the consumer and florist experience for the FTD brand of companies which include FTD.com, ProFlowers.com, Berries.com, PersonalCreations.com and Interflora.co.uk.
Prior to FTD, Dimple led the Digital Pharmacy team at Walgreens where she was responsible for using digital innovation to provide a seamless omni-channel experience for Walgreens patients to get, stay and live well.
Dimple has an undergraduate degree in Computer Science from University of Illinois, Urbana Champaign and an MBA from Northwestern University’s Kellogg School of Management.
Senior Director, Peapod Interactive
Linda is responsible for the development and optimization of strategic partnerships for Peapod, the internet grocery chain of Ahold-Delhaize. She leads the Peapod Preferred Partners program which develops shopper marketing strategies and programs targeted for the eCommerce grocery business.
Prior to joining Peapod, Linda worked at S.C. Johnson as Director of Shopper Marketing where she led the creation of the national shopper marketing division for that company. In addition, Linda worked for Kraft Foods where she advanced through various roles of increasing responsibility including leadership of North American Promotions, Collaborative Customer Marketing and Multicultural Marketing.
Linda has an undergraduate degree from Transylvania University in Lexington, KY and received an MBA from Owen Graduate School of Business at Vanderbilt University.
Head of eCommerce, North America
The Kraft Heinz Company
Keiko Osada is the Head of eCommerce for Canada, Mexico & the Global eCommerce Business Process at the Kraft Heinz Company. Leveraging her experience with leading the fastest growing segment of US eCommerce, she wrote the Kraft Heinz eCommerce Playbook and is leading the charge to bring the best-in-class playbook to the Global Kraft Heinz organization. Keiko has a decade of experience in marketing & merchandising with previous roles at General Mills, ACCO Brands and Target Corp. She graduated from the University of Minnesota with a Bachelor of Business Administration.
Head of Growth Marketing
As the Head of Growth Marketing at Rugs USA, Munan leads a team of performance and retention marketing analysts focused on creating and optimizing engagement strategies for both .com and marketplaces.
Munan’s prior experience includes a variety of marketing strategy and analytics roles at agencies like Possible, Havas and R/GA, driving business results for clients in the financial services and automotive spaces through developing robust testing and optimization programs across channels.
Head of Direct to Consumer
Michael is Head of Direct to Consumer at Supergoop!, the only prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine. In Michael’s role, he oversees customer care, digital media, and ecommerce operations. Prior to Supergoop!, Michael held the CMO role at Cynthia Rowley, a luxury fashion brand, as well as senior roles at VaynerMedia, a digital agency that focuses on the intersection of creative, media, and technology, and SocialCode, the largest managed service for social ad buying in the US, and a leading social technology platform.
Senior Director, Integrated Marketing
Rue La La
Craig Kapilow is the Senior Director of Brand Partnerships & Integrated Marketing at Rue Gilt Groupe, a leader in e-commerce sales and innovation, connecting the world’s greatest brands with the next-generation shopper. In his role, Craig oversees custom-digital partnerships for Rue La La and Gilt.
Craig has nearly nine years of experience with Rue La La and took over the same role at Gilt last September. He is a frequent speaker at many of the top industry conferences, focusing heavily on the intersection of content & commerce, and is a two-time Effie Awards judge.
Prior to joining Rue Gilt Groupe, Craig spent several years at start-ups in Boston, and was one of the original founders of DigBoston, where he served as their founding music editor. Craig is a nationally published journalist, having contributed to two books, Adidas Rockers and the Time Out Boston Guide.
Sr. Director, Product Management, eCommerce
Rocky works with BuildDirect Technologies which is an online marketplace for heavyweight home improvement products in North America. As Senior Director of Product Management, Rocky is responsible for the online Buyer experience with end to end ownership and accountability for online Product strategy, execution, and customer adoption leveraging data. Rocky joined BuildDirect in 2018 with prior stints at companies such as Home Depot Supply, MSC Industrial Supply, Cadence Design Systems in North America. In these companies, Rocky focussed on addressing online B2B customer needs leading eCommerce product strategy and execution. He is an avid marathon runner, loves sports cars, and plays tennis. Rocky has a full time management degree from Stanford University Graduate School of Business and a deferred admission to MS in Business Analytics at NYU Stern School of Business.
Sr. Director - CRM & Loyalty
As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs. She directs the testing of all programs to ensure continued evolution and growth. She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living their all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.
Sr. Director of eCommerce
Jason moved into the new position of senior director of e-commerce shortly after Fleet Feet began selling product online in 2015, taking on the herculean effort of creating a business where little existed, using a model that was entirely unique to Fleet Feet. Working closely with franchise owners, third-party vendors, and a talented and growing digital department, Jason spearheaded the growth strategy for the e-commerce business, which today continues to become an increasingly significant part of the brand’s reach and the consumer experience.
Sr. Director of Marketing
Born and raised in Brooklyn, NY, Keenan Davis’ education in business began at Babson College in Wellesley, MA, ranked #1 for Entrepreneurship. Immediately after college he founded Unorthodoks Marketing, a full-service Internet Marketing and Web Design company that he ran for 9 years. Keenan then officially joined the rat race first enjoying a stint as the Head of Ecommerce, Internet Marketing and Operations for the online store of the one and only New York Times which sold collectibles, fine art, photography and sports memorabilia. He then moved on to become the Director of Digital Marketing & Media for Turtle Beach, the leading 3rd party video gaming headset manufacturer who was heavily involved in the emergence of eSports partnering with vertical leaders, MLG and Twitch.
Now working as the Senior Director of Marketing for SVS since 2015, a leading home audio/entertainment company specializing in speakers and subwoofers, Keenan has nearly 2 decades of experience in all aspects of integrated and omni-channel marketing targeting people across a multitude of devices with a focus on ecommerce and digital marketing, including social media, paid search (SEM), organic / natural search (SEO), affiliate marketing, email marketing, retargeting and display advertising. Keenan also has years of experience in print advertising, radio advertising, in-store promotions and event marketing having launched initiatives utilizing each these tactics at nearly every stop throughout his career. Proven results include consistently providing multi-million dollar revenue and double digit percentage growth, more than doubling of web traffic, enhanced brand equity and interactive community engagement across global businesses.
Associate Director of Video & Direct Mail Marketing
Lana Koretsky is Director of Marketing at Wayfair. In her role, she oversees the Digital Video and Direct Mail teams in North America, and is focused on driving efficient customer growth, elevating customers’ experiences with the Wayfair brand, and enhancing measurement frameworks to drive scale and performance.
Prior to joining Wayfair, Lana advised Fortune 500 consumer & industrial products and healthcare companies to enable business model, process, and technology transformations. She earned her MBA at MIT Sloan School of Management and BS in Business Administration and BA in Psychology at Boston University.
Director, Creative Services
The Home Depot
A passion for strategic innovation and seamless retail customer experiences is what drives Stacie in her role as Director, Creative Services at The Home Depot. Responsible for the creation and integration of consumer facing content, including photography, CGI, video and strategic messaging across channels, Stacie challenges her teams to follow the CODE (Create Once Distribute Everywhere) Strategy when creating best-in-class content. Her spirit of innovation has led her to champion and implement new technologies and approaches which have accelerated growth, streamlined processes, and increased customer satisfaction overall.
Director of Analytics & Optimization, Global eCommerce - Direct to Consumer
Nabin is currently Director of Analytics & Optimization, Global eCommerce DTC at Newell Brands. His team is responsible for analytics support, insights delivery and testing & measurement of consumer experience across Newell's DTC sites.
Prior to Newell, Nabin was Senior Manager of Digital Analytics at CVS, responsible for driving analytics and insight discovery primarily on CVS.com-Retail and CVS App. He formerly led Business Analytics at Education First (EF) based in Cambridge, MA.
Director of Ecommerce Analytics and Optimization
Andy is Director of Ecommerce Analytics & Optimization at Chewy. His team is responsible for measuring and optimizing the customer experience across Chewy’s site and apps and managing their analytics and experimentation platforms. Prior to Chewy, Andy led growth and marketing at Seekout and Moz. He formerly led digital analytics & optimization at REI, Alaska Airlines and Classmates.
Director, Enterprise Community Marketing, SEO & Social
Sara Resnick is currently the Director of Enterprise Community Marketing, SEO & Social for 1-800-FLOWERS.COM, Inc. and has 15 years of well-rounded marketing experience in SEO, social media, digital marketing, public relations, and content marketing for organizations ranging from e-commerce, television, music, and publishing. Prior to 1-800-Flowers.com, Sara held marketing roles at America's flagship PBS station WNET, Music Sales & G. Schirmer, and Sony Music. In 2019 Sara was listed as a Women2Watch in Business Disruption by Remodista.
Director, Customer Acquisition
Lisa Craveiro is responsible for leading INDOCHINO's paid acquisition strategy with a focus on driving omnichannel customer growth. For the last three and a half years, Lisa has been instrumental in executing and optimizing INDOCHINO's full-funnel paid media strategies and tactics across a range of digital and offline marketing channels. With over eight years of experience in fast-paced, high-growth environments, she has also held roles executing digital growth agendas at leading companies such as Coastal.com and 6S Marketing.
Director of Retention Marketing
Christine Petric is the Director of Retention Marketing at Away, a global lifestyle brand that’s working to transform the entire travel experience. In her role, Christine oversees the strategy for developing best-in-class initiatives that drive brand loyalty, engagement, and retention among Away’s community. Christine oversees the email marketing, referral, corporate gifting, customer loyalty programs, and more.
After graduating from Rice University with a Bachelor’s Degree in economics and business, Christine started her career in consulting before leaving to pursue her passion for ecommerce and marketing. Prior to Away, she worked at Groupon and most recently at Poppin. She lives and works in Manhattan.
Director of eCommerce
Heidi transitioned early in her career from Sports Marketing to Ecommerce working for the Chelsea Paper Company, a startup later acquired by Papyrus. Since then she has had over 15 years of experience in Ecommerce, Digital Marketing, and Social Media. She is currently working as the Director of Ecommerce at The Natori Company. Her previous roles include Director of Digital Marketing at Tommy Hilfiger and before that was the Director of Digital Strategy at Martha Stewart. Heidi’s experience focuses mostly on helping brands navigate and build businesses in the online world.
Head of eCommerce, North America
Brian is that rare breed of eCommerce, Digital Marketing and IT professional with a dash of entrepreneurship thrown in. His approach to strategic problem-solving across the eCommerce landscape allows him to draw on all of his experiences to be equally comfortable managing Creative Services, by art directing "Big Ideas" into compelling stories, site audits, roadmap development, and CRO, supporting larger strategies.
Prior to heading up G-Star's North American eCom business, Brian worked in IT at PVH across the Tommy Hilfiger and Calvin Klein businesses, Coach (Now Tapestry) and startups ECI New York and Tommie Copper.
Abhishek Shastry is an experienced product leader with a demonstrated history of building ecommerce websites and mobile applications that drive great customer experience and business profitability. In his current role, he leads the customer experience strategy across browse and checkout experiences for dell’s consumer and small business customers across 120 countries globally. Prior to this, Abhishek managed several ecommerce products for dell including their cloud marketplace. Prior to Dell, Abhishek worked for Sears’s holdings in Chicago, where he was responsible for their omni-channel retail strategy across websites, apps and physical stores. Abhishek has a Master’s degree in Information Systems and Management from Carnegie Mellon University.
Director, Retention Marketing
Kelsey is the head of retention marketing at ELOQUII, a trend-driven plus-size apparel brand that designs and sells fast fashion for women sizes 14-28 on ELOQUII.com and in ELOQUII stores. Kelsey oversees the email, SMS, and push strategy and performance, customer lifecycle engagement and customer loyalty programs. She has over 8 years’ experience in digital marketing and specializes in retention. Prior to ELOQUII, Kelsey worked in marketing for an Amazon subsidiary, Quidsi.
Director, UI/UX Services
Johnson & Johnson
Lynne Adams is the Senior UX Portfolio Manager at Johnson & Johnson and is also a certified Product Owner and Scrum Master. With almost a decade in the marketing and IT space, she has deep understanding for crafting and leading the vision for innovative user experiences. She believes that technology can revolutionize how people learn, communicate and create and she's passionate about putting UX on the corporate forefront.
Director of CRM
Kylie McCarthy is Director of CRM at Drizly, a platform that delivers alcohol from the store to your door in 60 minutes or less. Kylie oversees addressable marketing channels building relationships with consumers, businesses, and retailers. Before Drizly, McCarthy was Senior Digital Marketing Director for Clarks Shoes where she owned acquisition and retention marketing for the eCommerce website and 3rd party relationships. McCarthy also worked at a variety of performance agencies such as iProspect and Commission Junction, managing a plethora of advertiser programs in the retail, travel, and beauty space. She is passionate about creating experiences that are relevant and helpful to her customer fueled by data and empathy.
Hilary Fischer-Groban is the Brand Director at Thinx, the femtech brand on a mission to shatter taboos around menstruation and pelvic health. Previously, she was the VP of Innovation, Business Development, and Culture at ABC Carpet & Home, the 120 year old design and lifestyle destination in New York. She is a published author on organizational behavior, specifically focusing on women on corporate boards. Prior to ABC, Hilary has worked in fashion, start-ups, corporate social responsibility, and research, both in the US and India. She graduated from Brown University in 2009, and received an MBA from MIT Sloan School of Management in 2014
Director of Marketing
Airhead Sports Group
Jon leads the Marketing Department for Airhead Sports Group, an outdoor sporting goods company headquartered in Denver, Colorado which owns Yukon Charlie’s, Sportsstuff, and its anchor watersports brand, Airhead. Capturing the heart of candid and carefree, Airhead delivers season after season of family fun and a lifetime of memories on the water.
A data-driven marketer with over a decade of demonstrated success, his career is comprised of multiple industries and a portfolio of brands that include Cabela’s, Eli Lilly & Company, DowAgro Sciences, and a consultant on both congressional and gubernatorial campaigns. His pronounced familiarity with the entertainment and outdoor industries has led him to be a Brand Ambassador for Columbia Sportswear, Super Bowl 46, Broadway Across America, and a staple contributor to Backpacker Magazine.
In a past life, Jon served as an Entertainment TV Host, starred in Walmart commercials, and was on several episodes of Parks and Rec. He enjoys snowboarding, hiking camping, and is a strong believer that quoting movies should be considered a second language.
Director of CRM and Customer Loyalty
Lauren Carnell, Director of CRM and Customer Loyalty for Varsity Spirit, the global leader in all things cheerleading and dance Started her retail career in New York City in the buying department at Macys Inc. Lauren then moved on to work for Fresh, an LVMH (Louis Vuitton Moe Hennessey) owned Beauty Brand where she advanced to become Global Director of CRM. Relocating to Memphis in 2014, Lauren joined the AutoZone team managing CRM and Customer Loyalty prior to her current role at Varsity Spirit.
Sr. Manager, Media Strategy & Mobile
The Home Depot
Erin Everhart is a brand marketer, digital strategist and content developer. She's currently the Senior Manager, Media & Mobile for The Home Depot where she oversees cross-channel media strategy. Previously, she ran the digital marketing department at a web development agency supporting mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and channel marketing at conferences nationwide. Follow her on Twitter @erinever.
Global Head of Growth Marketing
D.J. heads up the Growth Marketing team of Spreadshop.com, one of the four major business units of Spreadshirt, Inc. Whether it's concepting new USPs like their Premium Design Service, MerchPacks or hosting their successful podcast, you'll find D.J.'s passion for content and growth marketing sprinkled throughout the Spreadshop brand. By night, he's an award winning cartoonist, storyteller and aging punk rock enthusiast
Group Product Manager
As the Group Product Manager for Dell.com, Aditya leads a team of product managers to drive vision, strategy and execution of shopping experience and personalization for Dell.com across the globe. Prior to this, he managed multiple enterprise products in the services and support organizations at Dell. Aditya loves building data driven product teams focused on customer experience and business profitability.
Senior Manager, Paid Acquisition
Brittany is the Senior Manager of Paid Acquisition for Clarins Groupe USA, overseeing all performance marketing efforts in SEM, affiliate marketing, performance media & remarketing, paid social, and email acquisition for all Clarins Groupe’s North America ecommerce businesses (Clarins.com, Clarins.ca, Clarins.mx, Muglerusa.com, and Azzaro on Amazon). She also heads up all on-site A/B testing and personalization initiatives and project manages all SEO enhancements and content creation. Brittany is an agile data-driven marketer, taking a test & learn approach to her strategies to learn, optimize, and improve while always keeping a client-first mentality. Prior to Clarins, she oversaw digital marketing and performance marketing channels and strategy for Ann Taylor and Trustpilot.
Web, E-commerce & Digital Manager
Ashley Wahl is an award winning industry leader who currently oversees the eCommerce & Digital business for IKEA US. She has over ten years of proven experience developing digital strategy that drives deeper customer relationships and increases profitability for brands. Ashley’s work at IKEA has resulted in significant growth of their digital channels – doubling the sales share contribution over the last two years.
Prior to IKEA, Ashley led various digital and CRM initiatives for global healthcare brands. She earned her MBA from St. Joseph’s University, graduating summa cum laude. Her passion for forward thinking digital initiatives is acutely visible in her work.
Marketplace Channel Manager
Gary has over 15 years of experience managing multi-channel marketing campaigns such as digital paid search, email marketing, SEO, affiliate marketing and online marketplaces for several Internet retailers including the Allergy Buyers Group.
He now directly manages all marketplace channels including Amazon and Walmart.com for Aidance Skincare which offers all-natural therapeutic skincare solutions under the Terrasil® brand.
SEO Engineering & Analytics Manager
Hi! My name is Arnaud and I am a Technical SEO Manager at Vistaprint. Since 2006, I have been specialized in Search Engine Optimization (SEO) for the following reason: "it's useless to have a beautiful showcase if nobody can find it". Year after year, after working with the different pillars of SEO, I have immensely enjoyed working on site structure, on-page and internal link improvements and experiments (Technical).
Born in France with Armenian origins, I have bee living in Canada for the past 8 years and I moved to Boston summer 2018. More than SEO, I had opportunities to develop my skills in Web Analytics, Paid Search and Agile Methodology as a Product Owner for international companies.
Digital Marketing Manager
Dallas Roumayah is a Michigan native and has been spearheading the digital marketing efforts for La-Z-Boy, for the last 7 years. Dallas is a naturally curious digital leader with an appetite for innovation and a passion for building excellent customer experiences. Her unique perspective is rooted in the combination of her study of fine arts at the College for Creative Studies in Detroit along with her MBA from Walsh College of Business and Accountancy.
Manager Website Experience
Gail Applin is the Manager of Website Experience at La-Z-Boy Incorporated. She is responsible for the strategy and execution of La-Z-Boy.com. Her responsibilities include delivering an engaging end-to-end website experience, developing and implementing La-Z-Boy Incorporated’s e-commerce marketing strategy, and capitalizing on new growth opportunities.
Search Marketing Manager
Benjamin Moore & Co.
With extensive experience working with start-ups, Fortune 100 & 500 companies, Lauren joined Benjamin Moore in June 2018 as the Search Marketing Manager. Overseeing both Paid & Organic strategies, Lauren is passionate about crafting holistic digital experiences to positively impact customers’ omni-channel experiences with brands.
Manager, CRM & Data Analytics
The Body Shop
Michelle Hadley is the North America CRM Manager for The Body Shop, a beauty retailer with a serious purpose to make business a force for good. She started her career in the risk management space where she did B2B marketing before joining the Walt Disney Company to learn the ins and outs of Customer Relationship Management. After finishing her MBA at Chapman University in Southern California, she moved east for her current role as the head of CRM for The Body Shop where she manages the customer journey and has begun to implement intelligent automation.
Site Experience Manager
Co-Founder & Partner
Lee Hower is a co-founder and Partner at NextView Ventures. NextView is a thematic, seed stage venture capital firm with offices in Boston and New York.
Lee started his career as an early employee of PayPal in product and business development roles, through the company’s 2002 IPO and sale to eBay. After PayPal, Lee was a co-founder of LinkedIn (NYSE: LNKD) and served as head of corporate development. Lee began his VC career as a Principal at PJC, a Boston-based early-stage VC firm, where he helped to build the firm’s internet investment practice.
Lee graduated from the University of Pennsylvania’s Management & Technology program, with a BAS in Systems Engineering and a BS Economics from the Wharton School.
Principal Research Scientist, Initiative For The Digital Economy,
MIT Sloan School Of Management
George Westerman is a Principal Research Scientist with the MIT Sloan Initiative on the Digital Economy, where he leads research programs on digital transformation, innovation, and IT leadership. He also serves as faculty chair of the MIT Sloan course Essential IT for Non-IT Executives.
George is author of three award-winning books, including Leading Digital: Turning Technology into Business Transformation (named one of the top ten books of 2014 by Business Digest and 2015 Axiom Book Awards Silver Medalist), and The Real Business of IT: How CIOs Create and Communicate Value (CIO Insight magazine’s Best Book of 2009). George contributes regularly to publications such as Harvard Business Review, Sloan Management Review and The Wall Street Journal. This work has won numerous awards.
Founder BRAVA Investments and Author
Leapfrog: The New Revolution for Women Entrepreneurs
Nathalie Molina Niño is the author of LEAPFROG, The New Revolution for Women Entrepreneurs (Penguin Random House, Tarcher Perigee) and an impact investor targeting high-growth businesses that benefit women and the planet. A confessed but recovering serial entrepreneur, Molina Niño launched her first tech startup at the age of twenty. She's the cofounder of Entrepreneurs@Athena at the Athena Center for Leadership Studies of Barnard College at Columbia University.
Before that, she
spent over a decade sharing her opinionated flavor of business advice and
growth strategy with organizations like Disney, Microsoft, MTV, Mattel, and the
Bill & Melinda Gates Foundation. Just prior to launching her last venture,
BRAVA Investments, Molina Niño led the launch of Nely Galán’s New York Times
bestselling book and online education venture, Self-Made, and stepped in as CRO
of PowerToFly, the fastest growing hiring platform for women in tech and
Author and Strategist
Email Optimization Shop
Jeanne Jennings is Founder and Chief Strategist for Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. We help our clients make their email marketing initiatives more effective and more profitable.
She is also a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world. She was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country’s largest B2B publisher.
Jeanne is on the board of directors of the Email Experience Council, the DMA’s email marketing special interest group. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.
Elizabeth Segran is Staff Writer at Fast Company, where she covers the fashion industry. Her work has appeared in a range of publications including The Atlantic, Foreign Policy, The Nation and The New Republic. She received her Ph.D. from the University of California, Berkeley in Indian literature. She is a global nomad who grew up in Brussels, Paris, Singapore, Jakarta and London before moving to New York to attend Columbia University.
VP, International & Growth
Andrew currently serves as Vice President of International & Growth at Pixlee. A marketer by trade, he has spent the greater part of the last decade helping the world's most recognizable brands create more authentic and dynamic digital and eCommerce experiences. Prior to Pixlee, Andrew began his career in digital & social media marketing at both ESPN and Paramount Pictures.
Marketing Director of Data
Erik is a data-driven marketing and sales professional at Arm Treasure Data with 10+ years experience helping companies scale during phases of hyper-growth. Erik got involved with tech early and built the first social media site in Japan using open source technology in the early 2000s.
VP of Strategy
Marketing & Growth
Director of Loyalty, Americas
Sidney Dunn currently works as the Director of Loyalty in the Americas Region for Comarch. In 2013, he joined Comarch in their first Latin American office as a Business Solutions Manager in CRM & Marketing, and has since relocated to New York City and is working directly with some of the most well-known retail, financial and FMCG companies in Latin America, United States, and Canada to implement and improve their loyalty, engagement, and marketing programs. Prior to working at Comarch, he began his professional career as an Analyst at Rocaton Investment Advisors, a major investment firm, located in Connecticut, USA. In 2011, based in Santiago, Chile, he led the International Sales team at GlobalShopex, an e-commerce company. In 2008, Sidney obtained his bachelor´s degree in International Business from Fairleigh Dickinson University in the United States.