eTail East 2019
August 19 - 22, 2019
The Sheraton, Boston
1.888.482.6012
Webinars
Customer Loyalty: Leveraging Customer Experience For Success
Key topics include:
- Optimizing the digital experience and improving customer engagement
- Assessing which of the customer segments you are targeting are successful
- Analyzing how many segments and pathways to purchase should be designed
- Addressing resource challenges to manage segments and pathways to connect on the emotional key points
- How AI tech is changing the customer journey, and what the real life challenges & constraints are in implementation
Speakers:
Andrea Grant, Digital Marketing Director, Cabela's
Doug Glazer, Director, Customer Loyalty, Fanatics
Mike Olson, Sr. Director, Online Experience, Beachbody
Kevin Cochrane, Chief Marketing Officer, BloomReach
Boost the Total Sales Impact of Your Digital Shelf
Key Takeaways:
- Overcome the challenges facing brands in today’s digital-first shopping environment
- The features that make compelling product detail pages and other wining digital touchpoints
- How leading brands create deep product experiences that drive sales and protect consumer loyalty in every channel
Speakers:
- Jennifer Alexander, Director, Global eCommerce, Johnson & Johnson Vision Care
- Rob Gonzalez, Co-Founder and EVP of Business Development, Salsify
How Monoprice leveraged AI-driven site search & clever merchandising to increase conversions
Key Takeaways:
- Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
- Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
- Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions
Speakers:
- Nelson Fisher, Product Manager, Monoprice
- Monal Patel, Chief Product Officer, Unbxd
How Walmart Manages And Optimizes Online Promotions
Key highlights include topics such as:
- Get insights into how Amazon manages campaign performance
- Learn how page speed affects user engagement and conversion metrics
- Find out what causes the most common performance issues
- Learn how leading retailers are running, monitoring, and optimizingtheir campaigns
- Discover tools that go far beyond what Google Analytics can tell you
Speakers:
- Tammy Everts, Senior Researcher & Editorial Director, SOASTA
- Meredith Wollman, Manager, Customer Marketing, Walmart.com
The Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity
Key highlights include tips such as:
- Working with technology partners to centralize customer data within theorganization
- Identify data collection gaps in the customer journey
- Leverage process (or lack thereof) information when considering digitalengagement solutions
- Determine the technologies your organization is lacking, and those thatneed to be implemented
Speakers:
- Chuck Fishman, Director of Industry Marketing and Development at Acquia
- Libby Morgan, Chief Client Officer at Optaros
- Laura Brooks, VP of Commerce at Acquia
Using Site Search to Compete with Amazon: Hear It from a Leading Retailer!
Key highlights include topics such as:
- What goes into creating a highly relevant site search experience
- How mid-size retailers canuse site search as a lever to effectively compete with Amazon
- What search features doshoppers find most useful, including autocorrect, visual autosuggest, synonymand stemmed word searches, dynamic filters etc.
- How to scale merchandising,to achieve your business goals
- How to calculate how muchmoney your site search is leaving on the table
Speakers:
- Monal Patel, SVP & Chief Business Officer at Unbxd
- Tiffani Frey, Director of E-commerce Marketing at US Patriot
How to Drive Retail Sales with Smart Content
Key Takeaways:
- Strategies for faster and more personalized content marketing
- Leveraging customer data from multiple channels and marketplaces
- Creating a more exciting cross-channel path to purchase
- Smarter methods to get more quality campaigns to market
Speakers:
- ShiSh Shridhar, Retail Industry Solutions Director, Microsoft Corp
- Jeffery Parish, Director of Industry Solutions and Marketing, Aprimo
- Svante Nilsson, VP of Product Marketing, Aprimo