Webinars

Complexity is commonplace when it comes to the data estates in the Retail and Consumer Goods industry. Learn about how industry leaders are simplifying their data foundations, scaling with data collaboration and native applications, and accelerating with AI. Hear directly from industry executives on what’s top of mind and what to watch out for in 2024. And see live demos that showcase how customers are leveraging Snowflake’s latest capabilities and what that means for their businesses. In this truncated version for Accelerate Retail, we've curated the following topics:

• Retail and consumer goods state of the union
• Accelerate AI success
• Executive panel with Kraft Heinz, Microsoft, and Cybersyn
  

Key Takeaways:

• Avoiding the five common mistakes we make with images and video
• Achieving scale with visual experiences across customer touch points manually
• Scaling your use of video
• Automating the creation of asset duplication
• Settling for static customer experiences Integrating the systems in your tech stack

Speakers:

• Bridget Roman, Sr. Product Marketing Manager, Cloudinary
• Tim Tran, Sr. Solutions Engineer, Cloudinary
  

Key Takeaways:

• What are the data and AI trends that are top of mind for retail & consumer goods executives in 2024? 
• What's the latest news from NRF?
• How can brands leverage generative AI capabilities to better serve customers while maintaining the human touch and personal connections?
• What are the critical challenges faced by technology and business leaders around data governance and protection?  
• How should companies get started on taking advantage of Gen AI capabilities?

Speakers

• Rosemary DeAragon, Global Industry GTM Lead - Retail & CPG, Snowflake
• Jill Standish, Global Retail Lead,  Accenture
  

Key Takeaways:

• Taking a deep dive into how the cost and impact of policy abuse is pervasive and spread across the customer lifecycle
• Understanding merchants’ first line of attack when addressing the problem of policy abuse
• Using Machine Learning and automation to distinguish between a trusted customer and a bad actor

Speakers:

• Jeff Otto, Chief Marketing Officer, Riskified
• Chris Rand, Content and Research Director, WBR Insights

Key Takeaways:

• Using retention marketing to have repeat customers purchase more frequently with large order value
• How to calculate retention rate 
• Meeting customer expectations using product, shipping, and feedback

Speaker:

Kyle Standaert, Director of Partnerships, Retention.com

Key Takeaways:

• How leading brands are using data to optimize pricing and promotion decisions
• The importance of data democratization and how to put data & insights into the hands of business users
• Best practices in managing your enterprise data platforms with multiple entities and brands

Speakers:

• Leslie Lorenz, Industry Principal, Retail, Snowflake
• Fabio Luzzi, VP, Data Science and Engineering, Tapestry
• Amitabh Saha Roy, Global Practice Head, CPG Industry Practice Sales & Marketing, TCS 
  
  

Key Takeaways:

• Understanding personalization and its importance in D2C Ecommerce
• Strategies for Effective Personalization - Personalization technologies and tools
• Real world examples of personalization and success stories

Speakers:

• Geoffrey Van Haeren, Co-Founder and Chief Technologist, Nogin
• Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization, Nogin
  
  

Key Takeaways:

• Turn customer feedback into critical improvements across PDPs, marketing, and product.
• Create a cyclical approach to customer centric product development and messaging updates.
• Leverage insights from customer feedback to increase shoppers’ confidence in your products.
• How insights from customer feedback can help increase ROI with a limited budget

Speakers:

• Gautam Kanumuru, CEO and Co-Founder, Yogi
• Spencer Kelty,  Head of Marketing,  Yogi
  

With billions of dollars at stake, leading marketers are looking for any edge they can find to grow revenues in a complex and uncertain consumer marketplace. As the fight for customers’ dollars becomes more heated, marketing budgets are being deployed to grow and defend wallet share. In this webinar, we'll discuss the strategies that will make an impact within your organization without breaking any budgets all while identifying opportunities for provable ROI.

Don't just maintain your customer reach, evolve: At this very moment, world-class brands and retailers are gaining greater control over the experiences they provide while supporting the ever-evolving needs of fickle shoppers through composable commerce. View our discussion to find out how your peers are changing the face of retail through PIM, and how it is foundational to the successful adoption of composable commerce.

Key Takeaways:

• Learn what makes consumers feel understood  
• Observe how consumers judge your product quality 
• Discover why shoppers abandon your page  
• Learn how many product images and videos shoppers want  
• Unearth how to adopt an agile methodology to continuously optimize content

Speakers:

• Joseph Gaudreau, Senior Director of Global Customer Success at Salsify
• Andrew Waber, Data Insights & Media Relations Manager at Salsify

Yottaa has taken insights and wrapped them up in their Second Annual 2019 eCommerce Leaders Survey Report. Register for this webinar and walk away with:

• 2019’s Top eCommerce Initiatives
• How much eCommerce sites will be spending on third party technologies
• Retailers’ plans to change eCommerce platforms this year
• How site performance impacts online conversions
• A look back at the 2018 online holiday shopping season

Speakers:

• Jay Nigrelli, Vice President of eCommerce at Samsonite
• Beth Moriarty, Vice President of Product Strategy at Yottaa

Key Takeaways:

• Learn the different technologies driving more personalized experiences at every stage of the retail shopper customer journey
• Understand what baseline criteria you should look for in intelligent conversational commerce solutions
• Hear the strategies of leading businesses leveraging conversational commerce

Panelists:

• Monica DeSousa, Director of Global Digital Product & Innovation at Mastercard
• shish Kumar, Head of Digital Innovation at Wynn Resorts
• Patrick Giusti, Head of Business Development at Vue.ai
• Ravi N. Raj, CEO & Co-Founder of Passage AI

Key topics include:

• Optimizing the digital experience and improving customer engagement
• Assessing which of the customer segments you are targeting are successful
• Analyzing how many segments and pathways to purchase should be designed
• Addressing resource challenges to manage segments and pathways to connect on the emotional key points
• How AI tech is changing the customer journey, and what the real life challenges & constraints are in implementation

Speakers:

• Andrea Grant, Digital Marketing Director, Cabela's

• Doug Glazer, Director, Customer Loyalty, Fanatics

• Mike Olson, Sr. Director, Online Experience, Beachbody

• Kevin Cochrane, Chief Marketing Officer, BloomReach

Key Takeaways:

• Overcome the challenges facing brands in today’s digital-first shopping environment
• The features that make compelling product detail pages and other wining digital touchpoints
• How leading brands create deep product experiences that drive sales and protect consumer loyalty in every channel

Speakers:

• Jennifer Alexander, Director, Global eCommerce, Johnson & Johnson Vision Care
• Rob Gonzalez, Co-Founder and EVP of Business Development, Salsify

Key Takeaways:

• Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
• Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
• Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions

Speakers:

• Nelson Fisher, Product Manager, Monoprice
• Monal Patel, Chief Product Officer, Unbxd

Key highlights include topics such as:

• Get insights into how Amazon manages campaign performance
• Learn how page speed affects user engagement and conversion metrics
• Find out what causes the most common performance issues
• Learn how leading retailers are running, monitoring, and optimizingtheir campaigns
• Discover tools that go far beyond what Google Analytics can tell you

Speakers:

• Tammy Everts, Senior Researcher & Editorial Director, SOASTA
• Meredith Wollman, Manager, Customer Marketing, Walmart.com

Key highlights include tips such as:

• Working with technology partners to centralize customer data within theorganization
• Identify data collection gaps in the customer journey
• Leverage process (or lack thereof) information when considering digitalengagement solutions
• Determine the technologies your organization is lacking, and those thatneed to be implemented

Speakers:

• Chuck Fishman, Director of Industry Marketing and Development at Acquia
• Libby Morgan, Chief Client Officer at Optaros
• Laura Brooks, VP of Commerce at Acquia

Key highlights include topics such as:

• What goes into creating a highly relevant site search experience
• How mid-size retailers canuse site search as a lever to effectively compete with Amazon
• What search features doshoppers find most useful, including autocorrect, visual autosuggest, synonymand stemmed word searches, dynamic filters etc.
• How to scale merchandising,to achieve your business goals
• How to calculate how muchmoney your site search is leaving on the table

Speakers:

• Monal Patel, SVP & Chief Business Officer at Unbxd
• Tiffani Frey, Director of E-commerce Marketing at US Patriot

Key Takeaways:

• The limitations of traditional segmentation strategies
• How leading brands are using artificial intelligence (AI) to deliver significant conversion lift
• How AI can enable 1-to-1 personalization that delivers engaging customer experiences that inspire loyal, lasting relationships

Speakers:

• Maribeth Ross, SVP Marketing, Monetate
• Zachary Martz, Digital Product and Enhancements, Club Monaco

Key Takeaways:

• Strategies for faster and more personalized content marketing
• Leveraging customer data from multiple channels and marketplaces
• Creating a more exciting cross-channel path to purchase
• Smarter methods to get more quality campaigns to market

Speakers:

• ShiSh Shridhar, Retail Industry Solutions Director, Microsoft Corp
• Jeffery Parish, Director of Industry Solutions and Marketing, Aprimo
• Svante Nilsson, VP of Product Marketing, Aprimo