Webinars

Key topics include:

• Optimizing the digital experience and improving customer engagement
• Assessing which of the customer segments you are targeting are successful
• Analyzing how many segments and pathways to purchase should be designed
• Addressing resource challenges to manage segments and pathways to connect on the emotional key points
• How AI tech is changing the customer journey, and what the real life challenges & constraints are in implementation

Speakers:

• Andrea Grant, Digital Marketing Director, Cabela's

• Doug Glazer, Director, Customer Loyalty, Fanatics

• Mike Olson, Sr. Director, Online Experience, Beachbody

• Kevin Cochrane, Chief Marketing Officer, BloomReach

Key Takeaways:

• Overcome the challenges facing brands in today’s digital-first shopping environment
• The features that make compelling product detail pages and other wining digital touchpoints
• How leading brands create deep product experiences that drive sales and protect consumer loyalty in every channel

Speakers:

• Jennifer Alexander, Director, Global eCommerce, Johnson & Johnson Vision Care
• Rob Gonzalez, Co-Founder and EVP of Business Development, Salsify

Key Takeaways:

• Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
• Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
• Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions

Speakers:

• Nelson Fisher, Product Manager, Monoprice
• Monal Patel, Chief Product Officer, Unbxd

Key highlights include topics such as:

• Get insights into how Amazon manages campaign performance
• Learn how page speed affects user engagement and conversion metrics
• Find out what causes the most common performance issues
• Learn how leading retailers are running, monitoring, and optimizingtheir campaigns
• Discover tools that go far beyond what Google Analytics can tell you

Speakers:

• Tammy Everts, Senior Researcher & Editorial Director, SOASTA
• Meredith Wollman, Manager, Customer Marketing, Walmart.com

Key highlights include tips such as:

• Working with technology partners to centralize customer data within theorganization
• Identify data collection gaps in the customer journey
• Leverage process (or lack thereof) information when considering digitalengagement solutions
• Determine the technologies your organization is lacking, and those thatneed to be implemented

Speakers:

• Chuck Fishman, Director of Industry Marketing and Development at Acquia
• Libby Morgan, Chief Client Officer at Optaros
• Laura Brooks, VP of Commerce at Acquia

Key highlights include topics such as:

• What goes into creating a highly relevant site search experience
• How mid-size retailers canuse site search as a lever to effectively compete with Amazon
• What search features doshoppers find most useful, including autocorrect, visual autosuggest, synonymand stemmed word searches, dynamic filters etc.
• How to scale merchandising,to achieve your business goals
• How to calculate how muchmoney your site search is leaving on the table

Speakers:

• Monal Patel, SVP & Chief Business Officer at Unbxd
• Tiffani Frey, Director of E-commerce Marketing at US Patriot

Key Takeaways:

• The limitations of traditional segmentation strategies
• How leading brands are using artificial intelligence (AI) to deliver significant conversion lift
• How AI can enable 1-to-1 personalization that delivers engaging customer experiences that inspire loyal, lasting relationships

Speakers:

• Maribeth Ross, SVP Marketing, Monetate
• Zachary Martz, Digital Product and Enhancements, Club Monaco

Key Takeaways:

• Strategies for faster and more personalized content marketing
• Leveraging customer data from multiple channels and marketplaces
• Creating a more exciting cross-channel path to purchase
• Smarter methods to get more quality campaigns to market

Speakers:

• ShiSh Shridhar, Retail Industry Solutions Director, Microsoft Corp
• Jeffery Parish, Director of Industry Solutions and Marketing, Aprimo
• Svante Nilsson, VP of Product Marketing, Aprimo