Join Snowflake and Edgewell’s leading experts in Consumer Goods to hear their predictions for the year about how industry leaders are leveraging AI and data to optimize supply chain, revenue growth management and campaign analytics. They will cover:

• 2025 trends and predictions to watch for in Consumer Goods
• Best practices and practical advice from industry leaders on ways to set up a solid data foundation
• How brands can leverage generative AI capabilities to better serve customers while maintaining the human touch and personal connections
  

DTC marketers are experiencing rising CAC and lower ROAS by only investing in digital marketing channels to promote their products. Finding ways to tell their story in the real world is a competitive advantage for better ROI and sales. This 51-minute video goes in depth on how to execute an effective Out-of-Home Advertising strategy by relying on experts. You'll also learn how OOH is measurable and how to apply those analytics to your overall marketing goals.

Speakers:

• Greg Wise, Cofounder and Chief Customer Officer, Onescreen.ai
• Cam Bush, Head of Advertising, HexClad 
  

Complexity is commonplace when it comes to the data estates in the Retail and Consumer Goods industry. Learn about how industry leaders are simplifying their data foundations, scaling with data collaboration and native applications, and accelerating with AI. Hear directly from industry executives on what’s top of mind and what to watch out for in 2024. And see live demos that showcase how customers are leveraging Snowflake’s latest capabilities and what that means for their businesses. In this truncated version for Accelerate Retail, we've curated the following topics:

• Retail and consumer goods state of the union
• Accelerate AI success
• Executive panel with Kraft Heinz, Microsoft, and Cybersyn
  

Key Takeaways:

• Avoiding the five common mistakes we make with images and video
• Achieving scale with visual experiences across customer touch points manually
• Scaling your use of video
• Automating the creation of asset duplication
• Settling for static customer experiences Integrating the systems in your tech stack

Speakers:

• Bridget Roman, Sr. Product Marketing Manager, Cloudinary
• Tim Tran, Sr. Solutions Engineer, Cloudinary
  

Key Takeaways:

• What are the data and AI trends that are top of mind for retail & consumer goods executives in 2024? 
• What's the latest news from NRF?
• How can brands leverage generative AI capabilities to better serve customers while maintaining the human touch and personal connections?
• What are the critical challenges faced by technology and business leaders around data governance and protection?  
• How should companies get started on taking advantage of Gen AI capabilities?

Speakers

• Rosemary DeAragon, Global Industry GTM Lead - Retail & CPG, Snowflake
• Jill Standish, Global Retail Lead,  Accenture
  

Key Takeaways:

• Taking a deep dive into how the cost and impact of policy abuse is pervasive and spread across the customer lifecycle
• Understanding merchants’ first line of attack when addressing the problem of policy abuse
• Using Machine Learning and automation to distinguish between a trusted customer and a bad actor

Speakers:

• Jeff Otto, Chief Marketing Officer, Riskified
• Chris Rand, Content and Research Director, eTail Insights