August 19 - 22, 2019
The Sheraton, Boston
Whitepaper & Video Center
Aligning the Enterprise with Brand Identity
In consumer markets, brand identity is a critical—and difficult to define—component of business success whose contributions to KPIs are becoming more quantifiable than ever before. In this report, we ask marketers and creatives critical questions about their approaches to strategy, channels, platforms, and design and how they contribute to a new era in brand decision making.
eTail East 2018 Innovation Briefing
In this brief report, we give a snapshot of how several small and large retailers are accepting omnichannel growing pains, prioritizing customer experience, and reaping the benefits.
The New Rules of Holiday Readiness
When it comes to the holidays, some things never change—but your customers’ expectations aren’t one of them. If your plans for holiday readiness haven’t changed much over the years, you may miss out on opportunities to increase year-over-year sales during the time you need them most. In The New Rules of Holiday Readiness, you have access to Industry experts as they share insights, strategies, and expectations for the holiday season. You’ll also enjoy our eTail East Holiday Checklist—the best gift a retailer could ask for.
Staying Strong in the Digital Arena: How SMBs are managing risk and reaping rewards
The latest eTail SMB report, produced in partnership with Cogeco, explores just how important e-commerce has become for SMB retailers, as well as the digital threats that they need to understand and prepare for in order to fully prepare for. You'll discover:What are the greatest digital threats facing SMBsWhy basic PCI compliance is more complex than you thinkSteps you should take to maintain a healthy digital presence Click the image to the left to download your copy of the report!
Driving Cross-Channel Experiences with Intelligent Consumer Data
By building relationships through contextual commerce, brands can enhance their customer relationship efforts and uncover what consumers want as they drive sales. This eTail report provides insights into how enterprise retailers are managing evolving consumer expectations, including:What channels retailers prioritize when utilizing intelligent dataWhich marketplaces are enabling retailers to learn about consumersHow retailers identify shopping patterns before marketing to customersHow retailers drive performance with intelligent content strategies
Aligning Customer Content with Retail Success
Aligning Customer Content with Retail Success explores the marketing landscape to identify why user-generated content is emerging as a breakthrough marketing strategy in the industry. Insights include: 50% of retailers identify content like UGC as the No. 1 differentiator of their brands48% of retailers incorporate UGC in 2017, and 34% have seen an increase in submissionsAlmost all retailers agree that UGC improves engagement, confidence, feedback and more100% of mid-market retailers have incorporated UGC into their marketing efforts Click on the image to the left to download now!
IT’S BEING DONE: How Walmart Drives Marketing Success With Data Science
In this enterprise retailer’s guide to managing and optimizing online promotions, Akamai takes an inside look at key strategies from the marketers at Walmart, including: Taking a targeted, multi-channel approach to marketingAssembling and measuring the success of campaignsDriving higher conversions and more revenueTaking a rigorous “deep-dive” to determine campaign successClick on the image to the left to download now!
[Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises
Thanks to the proliferation of digital commerce channels and new-age technologies, the retail landscape is more competitive than ever. Large retailers with global footprints are under siege by smaller, more agile brands that are seizing competitive advantages wherever they can find them – from more engaging shopping experiences to smoother fulfillment. Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on large retailers with annual revenues above $500 million, this report analyzes how brands are seeing success with mobile, social, and website optimization. Click the banner to the left to download the paper now!
2017 eCommerce Innovation Briefing
In this brief report, we give a snapshot of how several small and large retailers are accepting omnichannel growing pains, prioritizing customer experience, and reaping the benefits. Click the banner to the left to download the paper now!
Benchmark Performance Marketing in 2017: How Retailers are Gaining Visibility and Control of Their Marketing Spend
From rapidly growing channels such as mobile, to tried and true email, digital marketing for retailers in 2017 hinges on greater visibility into campaign effectiveness. In order to develop a greater appreciation of where digital retailers must prioritize, as well as the tools they need to be more effective.Read on to see where your peers are investing in greater digital efficiency and the visibility they need to plan for the future.
Navigating Channel Disruption and Evolving Consumer Technology
As retailers begin preparations for the 2017 holiday season, retailers must adopt more sophisticated marketing techniques and measure brand perception to drive successful cross-channel experiences in 2018. eTail partnered with IgnitionOne to analyze cross-channel marketing practices based on a survey of 550 leading retail executives. Findings include:68% of retailers continue to approach marketing on a limited or channel-by-channel basisPersonalization and acquiring new customers are cross-channel goals for most retailers in 201878% of retailers manage cross-channel advertising in-house
eTail West 2018: Video Presentations On-Demand
Missed out on some great sessions at eTail West 2018? Click here to access our exclusive, on demand recording directly from onsite!
Want even more reading material? View whitepapers and reports from our 2018 event.2018 Media Center