Founded in 1997 and based in Jacksonville, Florida, MECLABS Institute is a research institute dedicated to discovering how people make choices.

MECLABS has been involved in direct Research Partnerships with retail, ecommerce, and B2B brands since 2001 to help them increase conversion by better understanding their customers. As an institute focused on offer-response optimization particularly in the field of value exchange, the Institute is dedicated to taking an academic approach to improving the discipline of marketing by teaching its discoveries through workshops and online learning.

MECLABS' two publishing subsidiaries – MarketingExperiments and MarketingSherpa – publish case studies and provide insights to the marketing community.

For more information about MECLABS, visit https://meclabs.com/ or follow MECLABS on LinkedIn or MECLABS on Twitter.