Aaron Sullivan

VP, eCommerce Merrell

Aaron Sullivan has a strong background in e-commerce and digital marketing. Aaron currently holds the position of VP, eCommerce at Merrell, Chaco, Kids Group. Prior to this, they worked as the Sr. Director of eCommerce at Wolverine Worldwide and as the Sr. Director of Global Digital Product Management at VF Corporation. Before that, they held various roles at VANS, Totes Isotoner, Mattel, Skechers, and GSI Commerce, where they gained experience in managing online marketing strategies, logistics, inventory planning, user experience, and analytics. Overall, Aaron has a comprehensive understanding of the e-commerce industry and a proven track record of success in their roles. Aaron Sullivan has a Bachelor's Degree in Economics from California Polytechnic State University-San Luis Obispo. Aaron also holds a Master of Business Administration (MBA) degree with a focus on International Business and Marketing from Arizona State University. In addition, they have obtained the certification of "Digital Product Management: Modern Fundamentals" from Coursera in April 2019 and the "Certified Scrum Product Owner (CSPO)" certification from Scrum Alliance in January 2020.

Monday, August 11: Loyalty Summit

3:30 PM LOYALTY: Panel Discussion: Enhancing Customer Journeys Through Personalized Email and SMS Strategies

In today's digital landscape, personalization is key to crafting memorable customer experiences across email and SMS channels. By leveraging data-driven insights, businesses can tailor their communications to resonate with individual preferences, behaviors, and milestones. This panel will explore the latest strategies for enhancing customer journeys through personalized email and SMS marketing, focusing on automation, segmentation, and dynamic content to drive engagement and loyalty. During this session: 

  • Learning how to effectively combine email and SMS for seamless, personalized customer journeys that boost engagement and conversions.
  • Discovering how to implement real-time behavioral triggers for automated responses, enhancing customer re-engagement and purchase completion.
  • Exploring techniques for using dynamic content in emails and SMS to tailor messages based on individual customer behaviors and preferences.
  • Understanding effective segmentation strategies to deliver targeted messaging that increases relevance, satisfaction, and loyalty.

Check out the incredible speaker line-up to see who will be joining Aaron.

Download The Latest Agenda