Abby Czarniecki

Digital Growth Marketing Manager New Belgium Brewing

Abby serves as the Ecommerce Manager at New Belgium Brewing in Fort Collins, Colorado overseeing all things commerce and retail media related. She develops and measures strategies to grow online market share while executing customized marketing plans utilizing shopper and category insights for the New Belgium, Bell’s Brewery and Kirin Ichiban US portfolios. Prior to joining New Belgium in 2020, Abby worked for outdoor and design direct-to-consumer brands in ecommerce and operations roles focusing on online customer acquisition and retention. She’s also worked as a digital marketing consultant for small e-commerce businesses including planning, executing and measuring digital marketing campaigns as well as recommending and implementing site optimizations.

Tuesday, August 11

5:00 PM Track A: Panel: Mastering the Full-Funnel Mix: Driving Growth Through Connected Commerce

Today’s most effective brands don’t just run campaigns; they orchestrate a connected journey from first impression to final purchase and beyond. Hear how different brands are connecting brand storytelling, performance media, and online-to-offline activations using data to power one cohesive full-funnel growth engine.

Integrating upper-funnel brand storytelling with performance-driven commerce
Using data to inform channel allocation and optimize ROI across touchpoints
Connecting digital campaigns to in-store and experiential activations
Balancing automation, personalization, and creative agility in omnichannel marketing

Check out the incredible speaker line-up to see who will be joining Abby.

Download The Latest Agenda