The creator economy is constantly evolving and how retailers partner with influencers needs to evolve alongside of it. Developing long term relationships with influencers is key in this era of authenticity but that is easier said than done. Join this panel as our group of panelists talks through how they are approaching influencer marketing and how they are:

• Cultivating long-term partnerships with influencers to enhance authenticity and deepen audience connections, driving brand loyalty.
• Leveraging nano-influencers to tap into highly engaged communities, maximizing relatable recommendations that boost conversion rates.
• Ensuring accountability by requiring influencers to disclose partnerships and follow ethical marketing practices, reinforcing consumer trust.
• Integrating shoppable content into your influencer campaigns to create seamless shopping experiences on social media, driving immediate sales.

Social media platforms have become indispensable for retailers seeking to connect with their customers, build brand loyalty, and drive engagement. With each platform offering unique audience demographics and engagement opportunities, understanding where and how to meet your customers is crucial. This panel discussion will explore best practices for leveraging platforms like Facebook, Instagram, TikTok, and X (formerly Twitter) to maximize visibility, foster meaningful interactions, and convert social engagement into tangible business outcomes. Expect to hear more about:

• Determining which social media channels your target audience frequents, focusing on platforms like Instagram, TikTok, and YouTube to maximize engagement
• Customizing your messaging and content format for each platform, utilizing visuals for Instagram, short videos for TikTok, and professional insights for LinkedIn
• Using polls, Q&A sessions, and live streams to foster real-time interaction and build community around your brand
• Regularly analyzing engagement metrics and staying updated on platform trends to adapt your strategy and enhance customer connection