Adam Hirsen

CEO Vizit

Adam Hirsen is the CEO of Vizit and a technology entrepreneur who has spent 20 years using digital content and data to accelerate sales. He began his career as co-founder and CEO of SparkReel, an early pioneer in helping ecommerce brands harness user-generated content to engage shoppers. He then founded and led UPshow, an on-premise entertainment and performance marketing platform, scaling it to more than 100 employees and 30,000 screens before its acquisition by EverPass Media, a joint venture backed by the NFL and RedBird Capital Partners. Today, at Vizit, he advances the use of AI and content intelligence to help brands understand what visual content resonates with consumers, improve product detail pages, and grow ecommerce conversion and sales.