Ajay Kapoor is the Global Vice President of Digital Transformation + Strategy, leading digital transformation of SharkNinja's Sales, Marketing, and Product capabilities into the digital age. Captured within this is overall responsibility of total SharkNinja's Digital Marketing, omni-channel media planning, overall eCommerce (DTC, R.com, AMZN, Pureplays), and evolution into Big Data + IoT capabilities.
Previously, he functioned as a corporate innovator + changemaker at Procter & Gamble, leading reinventing brand specific digital strategies, driving forward Big Data capabilities, and broadly focused on being an interpreneur within the larger organization.
Prior to P&G, he was a serial entrepreneur, co-founding three companies across a variety of verticals, from cleantech, eCommerce, and biotech. He is motivated by big picture impact and social betterment for the globe, with all three of his startups embodying that social mission.
He is an advisor and mentor to a variety of startups, a Trustee to the Awesome Foundation, functions on the Executive Team of Startup Leadership Program, and co-founded GrowDetroit, a non-profit focused on reimagining the economic and social ecosystem of Detroit and broader middle America. He has been recognized by the World Economic Forum as a Global Shaper.
eMail remains the most direct line of communication to your customers. Are you keyed into what really makes customers want to open your message, or are you being “swiped left” to trash? Leaders on this panel give you ideas to speak like your customer for a “human touch,” nurturing customers’ valued relationship for top customers’ connections:
• Re-invigorating nurturing programs so customers know they are at the center of brands’ initiatives
• Listening to customer demand – through all channels—to be at a customer’s beckon call
• Exploring intent data to boost account based marketing to know what the customer wants before they do
Check out the incredible speaker line-up to see who will be joining Ajay.