eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Ajay Kapoor, VP, Global Marketing, Digital, DTC, CX, and CR at Helen of Troy
Helen of Troy Logo

Ajay Kapoor

VP, Global Marketing, Digital, DTC, CX, and CR
Helen of Troy

Check out the incredible speaker line-up to see who will be joining Ajay.

Download The Latest Agenda

Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019

1:45 PM eTail Tonight: Nurturing And Retaining Customers With Highly Segmented Engagement Strategies

eMail remains the most direct line of communication to your customers. Are you keyed into what really makes customers want to open your message, or are you being “swiped left” to trash? Leaders on this panel give you ideas to speak like your customer for a “human touch,” nurturing customers’ valued relationship for top customers’ connections. Join them “Tonight Show” style as you hear their success stories (and challenges!) one at a time and then discuss as a group:
• Re-invigorating nurturing programs so customers know they are at the center of brands’ initiatives
• Listening to customer demand – through all channels—to be at a customer’s beckon call
• Exploring intent data to boost account based marketing to know what the customer wants before they do

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