Alex Langshur is CEO Americas for Incubeta, a global digital marketing consultancy and top Google reseller. He is a serial entrepreneur with multiple successful exits, most recently as founder and CEO of Cardinal Path, which was acquired by Dentsu and became their best-performing acquisition and the world's #1 Google Analytics 360 reseller with 30%+ four-year growth.
Alex previously led Dentsu's global Google Practice and brings an unconventional background spanning gold prospecting, government space program analysis, nonprofit strategy and teaching.
Past-President of the Digital Analytics Association and Google-certified trainer across three continents, Alex taught at the University of British Columbia and holds degrees from McGill University and the University of Ottawa. He lives in Medford with his family and golden retriever.
As organizations continue to invest heavily in AI, the challenge now lies in effectively integrating these technologies across the business to drive tangible results. Streamlining AI use cases requires overcoming common hurdles such as lengthy deployment cycles, fragmented workflows, and inefficient tools. This keynote panel will explore practical strategies for optimizing AI implementation, focusing on how to accelerate deployment, enhance collaboration, and ensure that AI solutions align with core business objectives to maximize impact and efficiency. Expect to hear how our panelists are:
Fostering an innovation mindset is critical to accelerating technology implementation and maintaining competitive agility. This panel will explore strategies for embedding adaptability and creativity into organizational culture, from leveraging agile methodologies to break down implementation barriers to fostering cross-department collaboration and open innovation. Attendees will gain insights into balancing iterative development with strategic governance, using automation to streamline processes, and empowering teams to embrace risk-taking and continuous learning—ensuring faster, more impactful tech adoption. Panelists to discuss:
The tech landscape in eCommerce today is overwhelming. There are so many vendors making so many promises, but how do you evaluate what products are right for your business and your customers. Join this panel to hear about how a group of retail executives are picking the right vendor partners for their business. Expect to hear how panelists:
Tiktok Shop has completely changed the social commerce game. It is the perfect place to be in touch with you consumers from discovery to point of sale and has wide ranging opportunities for retailers. Join Cat and Hay from Mary Ruth’s as they walk us through how they’ve set up their TikTok shop.
Check out the incredible speaker line-up to see who will be joining Alex.
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