Alex Matthews

VP, Advertising Partnerships, Specialty Retail Cardlytics

Alex Matthews is currently VP, Advertising Partnerships, Specialty Retail at Cardlytics where he partners with industry-leading retail brands to drive incremental revenue, acquire net new consumers, and grow loyalty. Alex’s partnerships have generated an estimated $1B+ in incremental revenue for advertisers since 2020 across specialty retail, DTC, telco, subscriptions, and autos brands. Prior to Cardlytics, Alex was Head of App Advertising and Mobile Platform Sales at Verizon Media/Yahoo/AOL. Alex is passionate about data and driving true, measurable, and proven incremental results for marketers. Alex is Bay Area based, recently moving from SF to Marin with his British wife and two baby girls. A passionate Philly sports fan, Alex is always happy to talk sports – especially over a few IPA’s.