Alexandra Ramey serves as the Associate Director of Social Marketing at The Honest Company, having previously held the position of Senior Manager in the same department. With a strong focus on social media strategy, Ramey led the social media and digital marketing efforts for KKW Brands, managing Kim Kardashian's KKW Beauty and Fragrance accounts. Prior experience includes roles at FabFitFun, where Ramey curated social content and produced live video segments, and at The Knot Worldwide, managing multiple brand accounts and spearheading social advertising partnerships. Ramey's career began with positions in public relations and communications across various organizations, including Sundance Mountain Resort and the United States Senate. Ramey earned a BS in Communications with a focus on Public Relations from Brigham Young University.
Wednesday, August 13
4:10 PM Track B: Panel Discussion: Where to Meet Your Customers on Social: Best Practices for the Most Popular Channels
Social media platforms have become indispensable for retailers seeking to connect with their customers, build brand loyalty, and drive engagement. With each platform offering unique audience demographics and engagement opportunities, understanding where and how to meet your customers is crucial. This panel discussion will explore best practices for leveraging platforms like Facebook, Instagram, TikTok, and X (formerly Twitter) to maximize visibility, foster meaningful interactions, and convert social engagement into tangible business outcomes. Expect to hear more about:
- Determining which social media channels your target audience frequents, focusing on platforms like Instagram, TikTok, and YouTube to maximize engagement
- Customizing your messaging and content format for each platform, utilizing visuals for Instagram, short videos for TikTok, and professional insights for LinkedIn
- Using polls, Q&A sessions, and live streams to foster real-time interaction and build community around your brand
- Regularly analyzing engagement metrics and staying updated on platform trends to adapt your strategy and enhance customer connection
Check out the incredible speaker line-up to see who will be joining Alex.
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