Social media platforms have become indispensable for retailers seeking to connect with their customers, build brand loyalty, and drive engagement. With each platform offering unique audience demographics and engagement opportunities, understanding where and how to meet your customers is crucial. This panel discussion will explore best practices for leveraging platforms like Facebook, Instagram, TikTok, and X (formerly Twitter) to maximize visibility, foster meaningful interactions, and convert social engagement into tangible business outcomes. Expect to hear more about:

• Determining which social media channels your target audience frequents, focusing on platforms like Instagram, TikTok, and YouTube to maximize engagement
• Customizing your messaging and content format for each platform, utilizing visuals for Instagram, short videos for TikTok, and professional insights for LinkedIn
• Using polls, Q&A sessions, and live streams to foster real-time interaction and build community around your brand
• Regularly analyzing engagement metrics and staying updated on platform trends to adapt your strategy and enhance customer connection