Alexa Hall is a growth strategist with 10+ years of experience scaling DTC brands across health, beauty, wellness, and lifestyle. She has managed over $185M in digital ad spend and led full-funnel strategies that drive both performance and brand equity. Currently Director of Growth at Feals, she oversees performance marketing and go-to-market planning for a fast-growing CPG brand. Previously, Alexa led paid social at FIGS (NYSE: FIGS), where she drove a 48% drop in modeled CAC and a 94% YoY lift in new customers while helping transition media buying in-house. She is also a CFA candidate, deepening her expertise in finance and capital allocation to build long-term brand value.
Monday, August 11: Search Summit
1:40 PM SEARCH: Panel Discussion: Optimizing Your Media Mix for 2025: Embracing Emerging Channels & Testing Evolving Strategies
In the rapidly evolving landscape of digital marketing, staying ahead requires a dynamic approach to media planning and strategy. As we navigate 2025, emerging channels like connected TV, retail media networks, and AI-driven platforms are reshaping how brands connect with their audiences. This panel will explore how to optimize your media mix by embracing these innovations and testing new strategies to drive measurable results in an increasingly competitive market. Expect to hear about:
- Allocating digital marketing budgets efficiently amidst rising media costs and changing ROI metrics
- Rethinking traditional and new media strategies to drive top-of-funnel growth in a multi-channel environment
- Considering how retail media fits into your mix
- Harnessing zero- and first-party data more effectively to enhance customer insights and targeting
- Adapting platform strategies as customers interact across touchpoints throughout their journey
- Redefining KPIs to reflect the shifting priorities and outcomes in a rapidly evolving media ecosystem
Check out the incredible speaker line-up to see who will be joining Alexa.
Download The Latest Agenda