Alexa Hall is a growth strategist with 10+ years of experience scaling DTC brands across health, beauty, wellness, and lifestyle. She has managed over $185M in digital ad spend and led full-funnel strategies that drive both performance and brand equity. Currently Director of Growth at Feals, she oversees performance marketing and go-to-market planning for a fast-growing CPG brand. Previously, Alexa led paid social at FIGS (NYSE: FIGS), where she drove a 48% drop in modeled CAC and a 94% YoY lift in new customers while helping transition media buying in-house. She is also a CFA candidate, deepening her expertise in finance and capital allocation to build long-term brand value.