Marketing teams drown in tool sprawl and fragmented data, struggling to pick the right channels, tactics, and platforms that actually scale growth without overwhelming their budgets or bandwidth. As customer journeys multiply across social, email, search, and emerging AI touchpoints, smart optimization means ruthless prioritization and seamless stack integration to fuel efficiency. In this panel, growth practitioners reveal frameworks for auditing your martech ecosystem, aligning teams with high-ROI tactics, and building agile systems that adapt to deliver sustainable, scalable revenue.