Alison Mooradian is a marketing leader and early-stage operator who has built three DTC brands across food, beauty, and personal care. She is a founding team member at Wildgrain and has led Marketing, including acquisition and member experience, since launch. Alison holds an MBA from Babson College and a BA from Vassar College. She also volunteers as a Judge & Mentor for MassChallenge, a global network of zero-equity startup accelerators.
Tuesday, August 11
1:00 PM Main Stage: Keynote Panel: From Clicks to Loyalty Community: Building Omnichannel Customer Tribes to Power Lasting Brand
Now more than ever, today’s consumers are seeking meaningful connections with the brands they love. In turn, companies are rethinking how to move beyond transactions to build lasting communities and relationships. This keynote panel explores how leading retailers are creating omnichannel customer tribes—blending digital, social, and in-store experiences to deepen loyalty and engagement.
- Bringing communities to life across social, email, apps, and in-store, for a continuous feedback loop that strengthens loyalty and customer lifetime value
- Leveraging brick-and-mortar locations as community hubs to hosting events, services, and storytelling moments that deepen emotional connection beyond the transaction
- Connecting digital membership, data, and in-store experiences so community members feel recognized and rewarded wherever they shop
- Empowering community voices in feedback, co-creation, and storytelling to continually strengthen loyalty and relevance
Check out the incredible speaker line-up to see who will be joining Alison.
Download The Latest Agenda