Alison Stiefel

VP of Marketing ShopStyle

Alison Stiefel is the VP of Marketing for ShopStyle, the leading fashion and lifestyle shopping platform for influencers and consumers to search, explore and find exactly what they’re looking for - all in one place. Alison has 20 years of marketing and eCommerce leadership experience with growth-oriented direct-to-consumer premium brands.  Her executive-level tenures with companies such as Sephora, Saks Fifth Avenue, Macy’s, Serena & Lily, and Mark + Graham (a start-up within Williams-Sonoma Inc.), entailed developing innovative digital marketing campaigns, building best-in-class eCommerce platforms, cultivating brand partnerships, and developing social content strategies that engage consumers and build loyalty. Alison's success comes from applying a passionate and strategic mindset to crafting operational solutions, connecting clients and brands, and constructing top-performing teams. When she's not working you can find her running with her husband, two little girls (on bikes) and their lab named Sparky.