Stiefel is the VP of Marketing for ShopStyle, the leading fashion and lifestyle
shopping platform for influencers and consumers to search, explore and find
exactly what they’re looking for - all in one place. Alison has 20 years of
marketing and eCommerce leadership experience with growth-oriented
direct-to-consumer premium brands. Her executive-level tenures with
companies such as Sephora, Saks Fifth Avenue, Macy’s, Serena & Lily, and
Mark + Graham (a start-up within Williams-Sonoma Inc.), entailed developing
innovative digital marketing campaigns, building best-in-class eCommerce
platforms, cultivating brand partnerships, and developing social content
strategies that engage consumers and build loyalty. Alison's success comes from
applying a passionate and strategic mindset to crafting operational solutions,
connecting clients and brands, and constructing top-performing teams. When
she's not working you can find her running with her husband, two little girls
(on bikes) and their lab named Sparky.
Check out the incredible speaker line-up to see who will be joining Alison.
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