Head of Direct to Consumer Marketing, North America New Balance
Allison Khurana leads Direct to Consumer marketing for the iconic global athletic company New Balance. Her mandate is both brand and commercial, anchored with a focus on the consumer: driving New Balance brand consideration and energized differentiation across product categories, while accelerating DTC revenue and consumer growth in North America. Her team is responsible for digital marketing, full-funnel media planning & execution (including paid, owned, and earned), CRM and loyalty, and digital creative & design. Prior to New Balance, Allison was a senior leader in the Starwood Preferred Guest (SPG) loyalty program at Starwood Hotels, directly responsible for the industry-first Ambassador program, and prior to that leading the company’s omnichannel loyalty and personalization products. Allison received her MBA from Harvard Business School and her BA from Stanford University.
Check out the incredible speaker line-up to see who will be joining Allison.