eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Sarah Stalnecker, Head of Global Analytics at New Balance
New Balance Logo

Sarah Stalnecker

Head of Global Analytics
New Balance

Check out the incredible speaker line-up to see who will be joining Allison.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019

2:05 PM Using First Party Data To Drive Efficient And Effective Marketing Through The Funnel

First party data is among any brand’s most valuable assets. But there are challenges every step of the way for brands: obtaining the data, organizing it, and putting it into action in ways that drive brand love and commercial value.

In this session, Sarah discusses how New Balance has come to develop and deploy a rich store of first party data to deliver marketing campaigns and communications consumers love, while driving higher ROAS for all marketing investments through the funnel.
• Launching and scaling an omni-channel loyalty program to link consumer data across disparate & formerly siloed touchpoints 
• Layering first party data with predictive analysis for more efficient and effective prospecting – from bid strategies to creative and copy development
• Using a CDP to automate multi-channel, multi-touch campaigns triggered by 1-1 consumer behavior
• Bridging the data gap to offline marketing – using first party data to inform strategies and executions from out of home to print to physical retail 

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