Allison Landry

Allison Landry

Former Director, Digital Commerce Tatte Bakery
Allison Landry

Allie Landry most recently served as Director of Digital & Ecommerce at Tatte Bakery & Café, where she was the company's first digital hire and built its the function from the ground up - spanning ecommerce, CRM, paid and social media, loyalty, and marketing operations. Prior to Tatte, Allie spent a decade at Wayfair in merchandising and product management roles across web, app, and the company's expansion into physical retail. A systems thinker at heart, Allie is drawn to the connective tissue between digital and brand, building seamless omnichannel experiences that deepen customer trust and affinity.

Tuesday, August 11

3:20 PM Track 1: Panel: Community-Centric Retail: Uniting Physical Stores and Digital Touchpoints for Lasting Omnichannel Success

As retail continues to evolve, the most successful brands are those that turn both physical and digital touchpoints into meaningful community experiences. This panel will explore how retailers can unite stores, digital programs, and local partnerships to create engaged, loyal customer communities that thrive across channels.
  • Centering the brick-and-mortar store to serve as a vibrant community hub for events, service oriented retail, and high touch moments
  • Exploring ways to integrate digital membership programs, data insights, and seamless in-store experiences so every community member feels recognized and rewarded
  • Bringing online and offline community voices together, empowering feedback, co-creation, and advocacy to continually strengthen brand loyalty
  • Partnering with local organizations and leveraging digital channels to amplify community outreach and drive holistic loyalty growth

Check out the incredible speaker line-up to see who will be joining Allison.

Download The Latest Agenda