Allison Landry
Director, Marketing & Digital Commerce Tatte Bakery
Tuesday, August 11
3:20 PM Track A: Panel: Community-Centric Retail: Uniting Physical Stores and Digital Touchpoints for Lasting Omnichannel Success
- Centering the brick-and-mortar store to serve as a vibrant community hub for events, service oriented retail, and high touch moments
- Exploring ways to integrate digital membership programs, data insights, and seamless in-store experiences so every community member feels recognized and rewarded
- Bringing online and offline community voices together, empowering feedback, co-creation, and advocacy to continually strengthen brand loyalty
- Partnering with local organizations and leveraging digital channels to amplify community outreach and drive holistic loyalty growth
5:00 PM Track C: Panel: Iterate for Impact: Driving Incremental Sales Through Continuous A/B Testing, Smart Experimentation, and Data-Driven Conversion Wins
- Running continuous A/B tests to identify winning variations that boost click-through rates, conversions, and user engagement
- Leveraging smart experimentation frameworks to quickly iterate on marketing creatives, landing pages, and campaign tactics
- Measuring incremental sales impact by comparing exposed vs. control groups to isolate true growth beyond baseline performance
- Utilizing data-driven insights to optimize and scale successful tests for sustained, measurable conversion wins and ROI improvement
Check out the incredible speaker line-up to see who will be joining Allison.
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