Allison Landry | eTail Boston

Tuesday, August 11

3:20 PM Track A: Panel: Community-Centric Retail: Uniting Physical Stores and Digital Touchpoints for Lasting Omnichannel Success

As retail continues to evolve, the most successful brands are those that turn both physical and digital touchpoints into meaningful community experiences. This panel will explore how retailers can unite stores, digital programs, and local partnerships to create engaged, loyal customer communities that thrive across channels.

Centering the brick-and-mortar store to serve as a vibrant community hub for events, service oriented retail, and high touch moments
Exploring ways to integrate digital membership programs, data insights, and seamless in-store experiences so every community member feels recognized and rewarded
Bringing online and offline community voices together, empowering feedback, co-creation, and advocacy to continually strengthen brand loyalty
Partnering with local organizations and leveraging digital channels to amplify community outreach and drive holistic loyalty growth

5:00 PM Track C: Panel: Iterate for Impact: Driving Incremental Sales Through Continuous A/B Testing, Smart Experimentation, and Data-Driven Conversion Wins

When every click and scroll is a battle for attention, even tiny boosts in conversion can add up to big revenue gains. This panel will dig into how ongoing A/B tests, smart experiments, and practical data insights can turn small wins into steady, scalable growth.

Running continuous A/B tests to identify winning variations that boost click-through rates, conversions, and user engagement
Leveraging smart experimentation frameworks to quickly iterate on marketing creatives, landing pages, and campaign tactics
Measuring incremental sales impact by comparing exposed vs. control groups to isolate true growth beyond baseline performance
Utilizing data-driven insights to optimize and scale successful tests for sustained, measurable conversion wins and ROI improvement