Alyssa Lange is the Director of Enterprise Sales at Creatify, helping retail and ecommerce brands scale their creative output with leading AI technology. Before Creatify, she worked with Amazon's DSP team, structuring full-funnel campaigns for ecommerce brands across CTV, display, and online video, with a focus on in-market targeting and sales attribution. She later founded an AI-native creative agency, using the latest image and video models to solve her clients' creative bottlenecks.
Tuesday, August 11
3:55 PM Innovation Theater: The State of Performance Creative
Ad ranking algorithms like Meta Andromeda have changed what wins and loses in paid media. But most teams haven't adjusted their creative strategy to compensate for these changes. This session unpacks the latest market trends and performance data on how creative volume, variety, and velocity now drive outcomes, where the gap sits between top performers and average performers, and how you can leverage AI to keep up in the current performance marketing landscape.
By the end of this session you'll be able to:
- Assess the impact creative has on your paid media strategy
- Identify what top-performing ecommerce brands are doing to improve campaign performance
- Know how to leverage AI to improve your creative throughput and paid media strategy.
Check out the incredible speaker line-up to see who will be joining Alyssa.
Download The Latest Agenda