Amanda Michel

Director of Marketing, US Back Market

Main Day Two: Wednesday, August 13

Exploring the benefits of partnering with established re-commerce platforms for rapid growth
Weighing the control and branding advantages of building your own re-commerce platform
Leveraging sustainability trends to attract eco-conscious consumers in the re-commerce space
Evaluating costs, scalability, and customer experience when deciding between partnership or ownership

Optimizing logistics by using eco-friendly packaging and reducing shipping distances, which can lower operational costs and enhance profit margins
Introducing sustainable product lines that appeal to environmentally aware shoppers, tapping into a growing market segment and increasing sales
Communicating sustainability initiatives clearly to customers, fostering trust and loyalty that can lead to repeat purchases and positive word-of-mouth
Using sustainability as a differentiator in marketing strategies, attracting both consumers and talent who prioritize environmental responsibility in their purchasing and career choices

Check out the incredible speaker line-up to see who will be joining Amanda.