Amanda Mitzman

Amanda Mitzman

VP & Head of Digital Trina Turk
Amanda Mitzman

Monday, August 10: Summit Day

1:40 PM Loyalty: Panel: Building for Growth: Crafting Lifecycle Roadmaps and Evolving CRM Strategies to Retain Current Customers

Brands can no longer rely on one-size-fits-all blasts when customers expect timely, relevant touchpoints at every stage of their journey. As behaviors shift and channels multiply, growth teams need dynamic lifecycle roadmaps and adaptable CRM strategies that nurture, re-engage, and reward existing customers over time. In this panel, lifecycle and CRM experts share how to map key moments, orchestrate cross-channel messaging, and use data to turn today’s customers into tomorrow’s most valuable advocates.
  • Mapping customer journeys and segmenting audiences to tailor engagement at every stage
  • Automating onboarding, upsell, and loyalty programs for scalable retention
  • Personalizing communication, offers, and support based on individual behaviors and milestones
  • Aligning teams and metrics to ensure seamless experiences and ongoing value for existing customers

4:30 PM Retailer Only: Masterminds

Join fellow eTailers in a laid-back setting for roundtable discussions. Bring your biggest challenges and brainstorm solutions with others who get it. It's all about open conversations, sharing ideas, and helping each other tackle problems together.

  • Roundtable 1: Marketplaces in 2026: Growth Channel, Profit Center, or Customer Acquisition Engine?
  • Laura Smith, VP, eCommerce Marketplaces, Sweetwater
  • Roundtable 2: Topic to be Determined
  • Christine Ciccone, Senior Director, Digital Marketing & Customer Experience, Brother 
  • Roundtable 3: Reshaping Retail Roles and Teams Amid Rapid Growth & Changing Customer Expectations
  • Kelsey Knight, Chief Commercial Officer, Slumberkins
  • Roundtable 4: How Your Brand Is Using AI To Drive Revenue & Efficiency
  • Amanda Mitzman, Head of Digital & Growth, John Paul Mitchell Systems
  • Roundtable 5: Creating with the Creators: How Brands Are Partnering with Creators to Launch New Products to Build in Audiences
  • Lauren McGuinness, VP, DTC, SharkNinja
  • Roundtable 6: Scale Your Story: How High-Volume Creative Production Drives Engagement
  • Brittany Csik, eCommerce Manager, Negative
  • Roundtable 7: The Future of Affiliate Marketing: Bold Moves for 2026 and Beyond

Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda