Amanda Tolleson

Chief Customer Officer Birchbox

Amanda Tolleson is Chief Customer Officer at Birchbox, a leading beauty and grooming retailer redefining the way people discover and shop for new products. Birchbox makes beauty easy and fun by pairing a monthly delivery of personalized samples with a curated e-commerce shop, useful content and rich rewards program. Today Birchbox operates in six countries and has more than one million subscribers, 500 best-in-class brand partners, and retail locations in Paris and within select Walgreens stores across the US.

Amanda joined Birchbox in early 2014 to lead brand marketing and strategy. She launched Birchbox's first TV campaign and realigned the company around reaching an unexpected target customer - a casual, non-obsessed beauty consumer who has been overlooked and underserved by the industry. In her current role, Amanda is responsible for building the Birchbox brand for this woman and changing the way she relates to and consumes beauty. She oversees Marketing, Experience (Creative, Product, Social and Content) and Technology.

Prior to Birchbox, Amanda worked as a strategic brand consultant at firms including Prophet Brand Strategy, Insight Strategy Group and BrightHouse. She holds an MBA from Harvard and a BA in Psychology from Stanford.