Amber leads the Customer Success and Managed Services teams across the Americas, guiding how Partnerize delivers value to clients through partnership, innovation, and accountability. With nearly two decades of experience in performance and partnership marketing, she focuses on empowering teams and clients alike to scale with clarity, confidence, and measurable results.
Monday, August 10: Summit Day
11:25 AM AI & the Customer Journey: Client Keynote Fireside Chat: The Machine-Mediated Market: Winning Commerce in an AI-Powered Discovery Era
As AI assistants, search engines, and recommendation platforms increasingly influence consumer decision-making, retailers face a new challenge: understanding and measuring demand created outside traditional marketing channels. The rise of AI-mediated discovery is creating a growing gap between where influence happens and where attribution occurs. In this session, Partnerize and a leading retailer will explore how brands are adapting their partnership, affiliate, influencer, and measurement strategies to remain visible and accountable in an increasingly machine-mediated marketplace.
Audience Learning Objectives:
- Understand how AI-driven discovery is changing the customer journey
- Identify where traditional attribution models fail to capture AI-influenced demand
- Learn how partnerships and creator ecosystems can improve AI visibility
- Explore practical measurement frameworks for AI-assisted commerce
- Discover how leading retailers are reallocating budgets to prepare for machine-mediated buying behaviors
Check out the incredible speaker line-up to see who will be joining Amber.
Download The Latest Agenda