In today's fast-paced business environment, effective communication among C-suite executives is crucial for strategic alignment and organizational success. Speaking the language of fellow executives, involves mastering the art of articulating complex financial insights in a clear, actionable manner. This keynote fireside chat will delve into the nuances of executive communication, exploring how to tailor messages that resonate with diverse stakeholders, leverage data-driven narratives, and foster a culture of transparency and collaboration across the C-suite. Meg & Tierney from Sakara Life, CFO & CMO respectively, are intimately aware of how strong this relationship needs to be and will walk us through:

• Framing discussions around key financial metrics such as profitability, cash flow, and return on investment
• Translating marketing objectives like customer acquisition and retention into terms that reflect revenue growth and cost-effectiveness
• Discussing potential risks associated with eCommerce operations, such as cybersecurity threats or supply chain vulnerabilities, and present actionable plans for mitigation
• Engaging other C-Level executives in strategic planning sessions to ensure that eCommerce goals are integrated into broader business objectives, fostering a collaborative approach that emphasizes shared accountability 

As ecommerce continues to grow and evolve, building the right organizational structure is critical for driving efficiency, innovation, and scalability. From leadership roles like the Director of Ecommerce to specialized teams in marketing, IT, inventory management, and customer service, today’s ecommerce org chart must be tailored to meet the demands of a fast-paced digital marketplace. This keynote panel will explore what a modern ecommerce organization looks like in 2025, highlighting key roles, team structures, and strategies for aligning resources to achieve sustainable growth and operational excellence. Panelists will discuss: 

• Establishing a flexible organizational structure that balances flat and hierarchical approaches, allowing for agile decision-making and clear role responsibilities
• Creating key departments including management, development, marketing, operations, customer support, and inventory management to ensure comprehensive business coverage
• Prioritizing cross-functional collaboration, with teams like marketing, sales, and operations working closely to optimize the customer journey and business performance
• Designing a scalable team structure that can adapt to business growth, starting with core roles and expanding departments as the e-commerce operation develops