Andrew Hagen

Director, Solutions Marketing Iterable

As the Director of Solutions Marketing at Iterable, Andrew works with leading brands across the globe to align business objectives with innovative solutions that optimize customer experience and maximize the value of technology investments. With 15 years experience leading lifecycle marketing and analytics for a variety of industry leading travel & hospitality brands including Vail Resorts - he provides insights and expertise to map solutions that unlock the value of data for brands through digital transformation and MarTech application.

Monday, August 11: Loyalty Summit

8:50 AM LOYALTY: Kickoff Of Interactive Roundtables

Table 1: Let the Customer Lead: Shifting from Campaigns to Moment-Based Engagement

For years, brands have tried to steer the customer journey through predefined campaigns and static funnel stages. But in today’s landscape, consumers expect more. The journey is no longer something brands own—customers are in control, shaping their paths in real time based on needs, preferences, and behaviors.

Leading retailers and e-commerce brands are shifting from rigid journey mapping to adaptive, omnichannel experience design - meeting customers where they are, in the moments that matter most.

Join fellow marketers to exchange insights and explore how to evolve your engagement strategy by activating on real-time signals with intelligently designed moment-based personalization to drive deeper loyalty and lifetime value.

  • Define the Moments | Discuss key customer signals to prioritize engagement efforts for impact and efficiency
  • Break Through the Noise | Explore how brands are adapting frequency, channel, and messaging strategies to with intelligently designed cross-channel orchestration
  • AI for Impact | Learn how brands are using real-time AI decisioning to dynamically personalize engage and boost efficiency, retention, and loyalty.
  • Bridge the Omnichannel Gap | Uncover ways to connect digital behavior with meaningful in-store experiences that drive consistent value and connection.

Moderator: Andrew Hagen, Director, Solution Marketing, Iterable

Table 2: Topic: TBD

Moderator: Per Caroe, VP Sales, North America, Netcore Cloud

Table 3: Context is King: Fueling Loyalty with Precision Personalization

How are leading retailers turning customer context into loyalty gold? We'll explore practical ways enriched customer profiles drive deeper segmentation, smarter CRM initiatives, and micro-personalized email experiences. Learn how leveraging real-time contextual insights can accelerate movement through the loyalty funnel, minimize dependency on discounts, unlock sustainable revenue growth, and enhance your AI-driven marketing efforts.

Moderator: Tim Hartley, VP of Business Development, Webbula

11:15 AM LOYALTY: Continuation of Interactive Roundtables

Table 1: Let the Customer Lead: Shifting from Campaigns to Moment-Based Engagement

For years, brands have tried to steer the customer journey through predefined campaigns and static funnel stages. But in today’s landscape, consumers expect more. The journey is no longer something brands own—customers are in control, shaping their paths in real time based on needs, preferences, and behaviors.

Leading retailers and e-commerce brands are shifting from rigid journey mapping to adaptive, omnichannel experience design - meeting customers where they are, in the moments that matter most.

Join fellow marketers to exchange insights and explore how to evolve your engagement strategy by activating on real-time signals with intelligently designed moment-based personalization to drive deeper loyalty and lifetime value.

  • Define the Moments | Discuss key customer signals to prioritize engagement efforts for impact and efficiency
  • Break Through the Noise | Explore how brands are adapting frequency, channel, and messaging strategies to with intelligently designed cross-channel orchestration
  • AI for Impact | Learn how brands are using real-time AI decisioning to dynamically personalize engage and boost efficiency, retention, and loyalty.
  • Bridge the Omnichannel Gap | Uncover ways to connect digital behavior with meaningful in-store experiences that drive consistent value and connection.

Moderator: Andrew Hagen, Director, Solution Marketing, Iterable

Table 2: Topic: TBD

Moderator: Per Caroe, VP Sales, North America, Netcore Cloud

Table 3: Context is King: Fueling Loyalty with Precision Personalization

How are leading retailers turning customer context into loyalty gold? We'll explore practical ways enriched customer profiles drive deeper segmentation, smarter CRM initiatives, and micro-personalized email experiences. Learn how leveraging real-time contextual insights can accelerate movement through the loyalty funnel, minimize dependency on discounts, unlock sustainable revenue growth, and enhance your AI-driven marketing efforts.

Moderator: Tim Hartley, VP of Business Development, Webbula

Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda