The session moves from theory to application through real-world case studies from LaserAway and The Perfect Jean, followed by practitioner perspectives from a high-scale lead generation business and a food and snack brand. Attendees will then put the framework to work in a forecasting exercise, learning how to translate causal metrics into better media allocation decisions.

You will leave with a clearer way to reconcile conflicting platform, analytics, and attribution reads—and a practical framework for deciding where to scale, hold, test, or cut spend.