Ani Hadjinian

Co-Founder & CEO point of view

Ani Hadjinian is a visionary leader and entrepreneur in the beauty industry whose creative pedigree was shaped under the mentorship of legends like Tom Ford and Bobbi Brown. With an innate affinity for impeccable product quality, bold aesthetics, and cultural relevance, Ani has mastered the art of building brands that resonate across generations.

Boasting over 20 years of executive experience, Ani has been at the forefront of transforming some of the most iconic beauty brands, crafting innovative strategies that have consistently driven market share growth and consumer loyalty. Her unique approach fuses rigorous data-driven insights with a finely tuned creative sensibility, allowing her to anticipate trends and tap into the evolving desires of modern consumers.

Currently, Ani is the co-founder and CEO of point of view (pov) beauty, a skincare-infused makeup brand launched in 2025 alongside beauty influencer Mikayla Nogueira. Since its debut, POV Beauty has achieved multiple sell-outs and earned critical acclaim for its fresh, inclusive vision. Before POV, Ani founded Pure Heart Labs, a creative consultancy that helps brands and founders define their voice and essence with authenticity and impact.

Ani’s impressive portfolio includes scaling luxury skincare brand Augustinus Bader in North America and shaping the aesthetic direction of K18, a revolutionary haircare brand. She has also led transformative rebranding efforts, including the repositioning of Galveston Diet into the influential menopause-focused wellness brand Pause Life.

Her entrepreneurial spirit took flight in 2016 through her partnership with Jessica Herrin at Stella & Dot Family Brands, where she launched EVER Skincare and quickly rose to become President of Stella & Dot, overseeing fashion, jewelry, and skincare lines. Ani’s journey began with a decade-long tenure at Estée Lauder Companies, where she refined her expertise in the art and science of beauty.

Originally from Los Angeles, Ani has cultivated a global perspective through her professional years spent in New York, San Francisco, and Paris. Now back in LA with her two teenagers and a Pomeranian, she continues to innovate at the intersection of style, beauty, and culture