Ani Hadjinian

Co-Founder & CEO point of view

Ani Hadjinian is a visionary leader and entrepreneur in the beauty industry whose creative pedigree was shaped under the mentorship of legends like Tom Ford and Bobbi Brown. With an innate affinity for impeccable product quality, bold aesthetics, and cultural relevance, Ani has mastered the art of building brands that resonate across generations.

Boasting over 20 years of executive experience, Ani has been at the forefront of transforming some of the most iconic beauty brands, crafting innovative strategies that have consistently driven market share growth and consumer loyalty. Her unique approach fuses rigorous data-driven insights with a finely tuned creative sensibility, allowing her to anticipate trends and tap into the evolving desires of modern consumers.

Currently, Ani is the co-founder and CEO of point of view (pov) beauty, a skincare-infused makeup brand launched in 2025 alongside beauty influencer Mikayla Nogueira. Since its debut, POV Beauty has achieved multiple sell-outs and earned critical acclaim for its fresh, inclusive vision. Before POV, Ani founded Pure Heart Labs, a creative consultancy that helps brands and founders define their voice and essence with authenticity and impact.

Ani’s impressive portfolio includes scaling luxury skincare brand Augustinus Bader in North America and shaping the aesthetic direction of K18, a revolutionary haircare brand. She has also led transformative rebranding efforts, including the repositioning of Galveston Diet into the influential menopause-focused wellness brand Pause Life.

Her entrepreneurial spirit took flight in 2016 through her partnership with Jessica Herrin at Stella & Dot Family Brands, where she launched EVER Skincare and quickly rose to become President of Stella & Dot, overseeing fashion, jewelry, and skincare lines. Ani’s journey began with a decade-long tenure at Estée Lauder Companies, where she refined her expertise in the art and science of beauty.

Originally from Los Angeles, Ani has cultivated a global perspective through her professional years spent in New York, San Francisco, and Paris. Now back in LA with her two teenagers and a Pomeranian, she continues to innovate at the intersection of style, beauty, and culture

Wednesday, August 13

12:40 PM Keynote Panel: Setting Up for Success: What Does Today's eCommerce Org Chart Look Like?

As ecommerce continues to grow and evolve, building the right organizational structure is critical for driving efficiency, innovation, and scalability. From leadership roles like the Director of Ecommerce to specialized teams in marketing, IT, inventory management, and customer service, today’s ecommerce org chart must be tailored to meet the demands of a fast-paced digital marketplace. This keynote panel will explore what a modern ecommerce organization looks like in 2025, highlighting key roles, team structures, and strategies for aligning resources to achieve sustainable growth and operational excellence. Panelists will discuss: 

  • Establishing a flexible organizational structure that balances flat and hierarchical approaches, allowing for agile decision-making and clear role responsibilities
  • Creating key departments including management, development, marketing, operations, customer support, and inventory management to ensure comprehensive business coverage
  • Prioritizing cross-functional collaboration, with teams like marketing, sales, and operations working closely to optimize the customer journey and business performance
  • Designing a scalable team structure that can adapt to business growth, starting with core roles and expanding departments as the e-commerce operation develops

Check out the incredible speaker line-up to see who will be joining Ani.

Download The Latest Agenda