eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Anna Esrov

Senior Director, eCommerce & Customer Experience Boll & Branch

Main Day Two: Wednesday, August 14, 2024

2:05 PM Fireside Chat: Building Brand Love through Post Purchase Connection: How Boll & Branch is Reimagining Loyalty Through a Hospitality Lens

The industry is currently saturated with retailers running discount driven rewards programs and automating customer service. While most companies are looking for ways to automate and outsource customer service, Boll & Branch is committing our entire workforce to elevating ordinary transactions into unforgettable experiences through human-to-human connection. 

Learn how we are scaling a hospitality-first loyalty program, that is focused on 1:1 human interactions: 

  • Thinking beyond discounts and tiers; focus on omni-services to drive retention rates 
  • How to create a culture shift and rally the workforce behind a bigger idea 
  • Impacts we are seeing to customer retention and organic/word of mouth 
  • How to scale the unscalable 

Check out the incredible speaker line-up to see who will be joining Anna.

Download The Latest Agenda