Anthony Allgood

Senior Director, eCommerce Strategic Growth Charlotte's Web

Anthony Allgood is a seasoned digital marketing executive, eCommerce strategist, and agency owner with more than 20 years of experience driving digital growth across healthcare, wellness, retail, entertainment, and consumer product sectors. Based in Florida, he is known for pairing data‑driven decision‑making with creative strategy to accelerate customer acquisition, enhance operational efficiency, and scale revenue.

Anthony serves as the Sr. Director of eCommerce Strategic Growth at Charlotte’s Web, where he leads digital expansion across eCommerce, B2B, Medical, SEO, and Integrative Medicine channels. He oversees cross‑channel marketing strategy and performance optimization, ensuring the brand remains competitive in a rapidly evolving digital landscape. His background includes leadership roles in digital strategy, performance marketing, and marketing management at multiple high‑growth organizations.

Since joining Charlotte’s Web, Anthony has played a key role in strengthening customer‑acquisition pipelines, elevating digital channel performance, and advancing organic growth initiatives through expanded keyword strategy and enriched semantic content development. His work continues to support Charlotte’s Web’s broader mission of sustainable growth, innovation, and digital excellence.