Ashley Newman

Take a deep dive into the world of partnership marketing and sponsorships from both sides of the table. Three years into a partnership with ZippyPaws and NASCAR driver Daniel Suarez, Ashley and Julia have collaborated on countless activations that have been heralded as innovative in both verticals. 

Outside of the work they’ve done together, each has extensive experience working with countless other brands and sponsors. They’ll delve into the strategies and collaborations that drive successful brand alliances, offering insights on fostering mutually beneficial relationships for sustained growth in a competitive market. 

• Why Brand Sponsorship? 
• What makes a successful partnership? 
• Communication and collaboration   
• How do you measure success?   
• Horror Stories - We all have them, but what can we learn from them?