Ashley Wahl | eTail Boston

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Ashley Wahl

Web, E-commerce & Digital Manager IKEA

Ashley Wahl is an award winning industry leader who currently oversees the eCommerce & Digital business for IKEA US.  She has over ten years of proven experience developing digital strategy that drives deeper customer relationships and increases profitability for brands.  Ashley’s work at IKEA has resulted in significant growth of their digital channels – doubling the sales share contribution over the last two years.  

Prior to IKEA, Ashley led various digital and CRM initiatives for global healthcare brands.  She earned her MBA from St. Joseph’s University, graduating summa cum laude.  Her passion for forward thinking digital initiatives is acutely visible in her work.

Check out the incredible speaker line-up to see who will be joining Ashley.

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