Ashley Wahl is an award winning industry leader who currently oversees the eCommerce & Digital business for IKEA US. She has over ten years of proven experience developing digital strategy that drives deeper customer relationships and increases profitability for brands. Ashley’s work at IKEA has resulted in significant growth of their digital channels – doubling the sales share contribution over the last two years.
Prior to IKEA, Ashley led various digital and CRM initiatives for global healthcare brands. She earned her MBA from St. Joseph’s University, graduating summa cum laude. Her passion for forward thinking digital initiatives is acutely visible in her work.
Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019
55% of retailers consider optimizing CX a top priority. From front to back end systems—ie web platform to inventory management—the customer wants the journey to be efficient and fast. With retailers catering to customers’ shopping habits across devices and preferences, we are seeing companies becoming more loyal to customers VERSUS customers being loyal to companies. Learn how to:
• Be empowered by mobile and online opportunities to connect with customers
• Showcase products in new ways to customers
• Look at connected home environment tools—how you can best market your products for the futuristic home
• Shuffle through the explosion of structured and unstructured data from online and in-store devices: what to do with it? What big data tools do you need?
Check out the incredible speaker line-up to see who will be joining Ashley.
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