Aubrey Gutierrez
Partnerships Manager Connexity
Aubrey Gutierrez is a Partnerships Manager at Connexity, driving incremental performance growth for retail partners like Bloomingdale’s and Lee Jeans through innovative e-commerce advertising opportunities. Prior to Connexity, she developed performance-focused social strategies at TikTok and honed her expertise in paid search, paid social, and retail media on the agency side.
Monday, August 11: Search Summit
8:50 AM SEARCH: Kickoff Of Interactive Roundtables
Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase
Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.
Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.
Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity
11:00 AM SEARCH: Continuation of Interactive Roundtables
Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase
Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.
Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.
Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity
2:10 PM SEARCH: Continuation of Interactive Roundtables
Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase
Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.
Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.
Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity
Check out the incredible speaker line-up to see who will be joining Aubrey.
Download The Latest Agenda