Audra Shue
Director, Strategic Partnerships Deluxe
Audra Shue is a master at digging into problems, finding technology-based solutions, and making data-driven decisions. In her role at Deluxe, Audra creates, scales, and optimizes business portfolios that matter by focusing on key outcomes, building amazing teams, and quickly adapting to new learnings. Previously, Audra spent almost a decade at Equifax having similar responsibilities.
Audra excels at executing big ideas with given constraints and she puts the customer at the center of every decision. Her passions are people, problems, and data–in that order! Audra holds a Bachelor of Science in Marketing from the University of Colorado. She also is an avid skier, and you can find her on “Peak 8” in Breckenridge with her three children.
Tuesday, August 12
3:40 PM Innovation Theater: Signal to Sales - How Trigger Marketing Drives Demand & ROI
In today’s competitive landscape, timing is everything. In this insightful session, Audra Shue from Deluxe will explore how marketers can leverage trigger marketing to connect with prospects at the precise moment they are in the market for their products and services. From life milestones like movers, new parents, newly married, to new funding rounds or leadership changes, these triggers create powerful opportunities to engage potential customers with relevant, timely messaging.
Key Takeaways:
- Understanding life event triggers can help retail marketers target shoppers in the market.
- Learning how to use trigger marketing to improve targeting and conversion rates.
- Exploring real-world examples of brands successfully using trigger marketing.
- Gaining actionable insights on personalization and message timing to maximize engagement.
Check out the incredible speaker line-up to see who will be joining Audra.
Download The Latest Agenda