Aviv Frenkel

Co-Founder & CEO Moonshot AI

Aviv Frenkel is a seasoned entrepreneur, former national media personality, and PhD candidate, blending over 20 years of experience in Israeli media with a passion for innovation in technology. He is currently the co-founder of Moonshot AI, a groundbreaking no-code AI platform that empowers eCommerce brands through automated experimentation. Previously, Aviv was the co-founder and CEO of Enroute, a tech startup in the automotive space.

Aviv began his distinguished media career at the IDF radio station, an institution known for cultivating many of Israel’s leading journalists. He later became Channel 10 News’ senior tech and automotive correspondent and anchor, where he hosted popular shows like "Layla Galgali", a car show that aired for six years, alongside "Ha-Zinor" and "The Gadget-Team." His work also includes two documentary films aired on Israeli national television. Aviv's expertise has earned him interviews on international platforms such as CNN and TIME magazine, further cementing his status as a trusted voice in tech and automotive journalism.

A frequent keynote speaker and panelist at global conferences, Aviv is also the co-host of "30 Minutes or Less," one of Israel’s top tech podcasts, where he interviews leading entrepreneurs, investors, and CEOs. In addition to his professional achievements, Aviv is pursuing a PhD in Science and Technology Studies at Bar-Ilan University, under the supervision of Prof. Noah Efron. His dissertation, titled "The Bridge – The Israeli High-tech Community in Silicon Valley and the Roles These Digital Nomads Play in the Construction of the Israeli Startup Nation," is currently under review for examination/defense.

Aviv also holds a BA and MA in East Asian Studies and Chinese, leveraging his language skills to serve as a correspondent during the 2008 Beijing Olympics.

Monday, August 11: AI Summit

10:50 AM AI: AI Demos

How Leading Retail Brands Drive Growth with AI

Explore how top brands use AI for growth through generative art, moderation, and personalized product recommendations that elevate customer experience.

Ryan Bell, CSO, Drive Commerce

Gen AI-Driven eCommerce CRO: How Moonshot AI Turns Online Stores into Self-Optimizing Ecosystems

Discover how Moonshot AI is revolutionizing eCommerce by turning online stores into self-optimizing organisms powered by generative AI. Our platform automatically identifies areas of a website that aren't performing, formulates a hypothesis for improvement, and uses Gen AI to autogenerate the necessary code and design changes. No developers, designers, or analysts are needed—AI handles it all, continuously adapting and optimizing the site to drive growth and enhance customer experiences. Join us to see how this innovative approach is transforming digital retail and delivering measurable results for brands.

  • Learn how Moonshot AI leverages Gen AI to enable eCommerce stores to autonomously optimize without the need for developers, designers, or analysts.
  • Discover how code and design are autogenerated, allowing businesses to focus on strategy while AI handles the technical aspects.
  • Understand how generative AI can continuously improve customer experiences and drive measurable revenue growth.
  • Explore real-world examples of how Moonshot AI’s automation creates a seamless, self-optimizing ecosystem for eCommerce brands.
  • Gain insights into how Gen AI is transforming the future of eCommerce by reducing reliance on traditional teams and accelerating growth.

Aviv Frankel, CEO and Co-Founder, Moonshot AI

When a Machine Joins Your Team: A Practical Guide to Agentic AI for eCommerce Leaders

As AI agents shift from novelty to necessity, eCommerce leaders face a new challenge: not just adopting AI, but integrating it into the daily rhythms of marketing and merchandising teams. In this hands-on session, Peter Sheldon will demonstrate how agentic AI can act as a force multiplier across your team’s workflow — from competitive intelligence and campaign planning to visual merchandising and trend forecasting.

Drawing from real-world use cases, Peter will share practical methods for turning traditional tasks into AI-augmented workflows using prompt-driven automation. You’ll walk away with the insights and tools needed to drive both performance and team satisfaction in an increasingly complex digital retail landscape.

By the end of this session, attendees will learn how to:

  • Translate real-world eCommerce tasks into effective prompts for AI agents
  • Use AI to autonomously monitor competitors and uncover market shifts
  • Support campaign planning with prompt-based creative analysis and audience insights
  • Streamline visual merchandising decisions using AI-powered pattern recognition
  • Establish guardrails for agent autonomy, performance tracking, and human-in-the-loop oversight

Peter Sheldon, Co-Founder, ShopVision

Check out the incredible speaker line-up to see who will be joining Aviv.

Download The Latest Agenda