Ben Dutter

Ben Dutter

Chief Strategy Officer fusepoint
Ben Dutter

Ben Dutter is the founder and CSO of fusepoint, a data and strategy consultancy built to combat waste and inefficiency in marketing. He's spent nearly 20 years in sales and marketing, working with brands such as Liquid Death, Skechers, Oura Ring, Crocs, Bosch, Colgate, Microsoft, Amazon, Disneyland, and more.

He specializes in translating complex topics across brand, performance, finance, and data science into actionable playbooks and is a vocal advocate for ethical, transparent, value-additive marketing. That conviction has driven him to build deep expertise in measuring marketing effectiveness and help brands secure billions of dollars in incremental revenue.

Tuesday, August 11

3:00 PM Track 1: Fireside Chat: What It Actually Takes to Measure a Brand That's Everywhere

Most omnichannel brands still measure media and trade, DTC and retail, online and in-store as if they were separate businesses that don't affect each other. Charlie Chappell, President of Power Digital's CPG division and former media and innovation leader at Hershey and P&G, and Ben Dutter, founder of fusepoint, sit down for a candid conversation on what it actually takes to run and measure a brand at scale, from spotting the organization silos that quietly undercount marketing's real impact, to what "winning" actually looks like at the moments that matter most to the consumer.

3:20 PM Track 1: Panel: Community-Centric Retail: Uniting Physical Stores and Digital Touchpoints for Lasting Omnichannel Success

As retail continues to evolve, the most successful brands are those that turn both physical and digital touchpoints into meaningful community experiences. This panel will explore how retailers can unite stores, digital programs, and local partnerships to create engaged, loyal customer communities that thrive across channels.
  • Centering the brick-and-mortar store to serve as a vibrant community hub for events, service oriented retail, and high touch moments
  • Exploring ways to integrate digital membership programs, data insights, and seamless in-store experiences so every community member feels recognized and rewarded
  • Bringing online and offline community voices together, empowering feedback, co-creation, and advocacy to continually strengthen brand loyalty
  • Partnering with local organizations and leveraging digital channels to amplify community outreach and drive holistic loyalty growth

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda