Benjamin Spiegel is the Chief Digital Officer at POLYWOOD, where he leads enterprise strategy, AI adoption, digital marketing and advertising. His work merges emerging technology with creative storytelling to bring the value of outdoor living to life across every consumer interaction.

Spiegel brings a unique blend of private sector leadership and public experience to the outdoor category. He previously served as an Operating Partner at BayPine, advising portfolio companies on digital strategy and transformation. He also served as Global Chief Digital Officer at Procter & Gamble Beauty and CEO of MMI Agency, where he led the firm's digital-first evolution and successful acquisition by Stagwell.

Beyond his corporate roles, Spiegel is an advisor to the threat-intelligence firm Chess and has served on advisory boards for platforms including Snapchat, Twitter, and TikTok. He co-founded Digital Defense Investments (DDI), a cyber intelligence firm later acquired, and has worked with NATO to develop sophisticated data capabilities.

Originally from Hamburg, Germany, Ben continues to push the boundaries of innovation, ensuring POLYWOOD remains at the forefront of the digital and sustainable commerce landscape.