In today’s fragmented retail landscape, brands must strategically navigate D2C, wholesale, and marketplaces to unlock growth without compromising customer experience or operational efficiency. While D2C offers direct relationships and data-driven insights, wholesale provides scale and credibility, and marketplaces expand reach—but balancing these channels requires careful alignment of pricing, inventory, and brand identity. Listen in on this panel discussion to hear more about: 

• Developing a cohesive strategy that leverages both D2C and marketplace channels to maximize brand reach and customer engagement
• Monitoring pricing and inventory across platforms to maintain consistency and avoid channel conflict
• Utilizing customer data from both channels to inform marketing strategies and enhance personalization efforts
• Assessing performance metrics regularly to optimize resource allocation and improve overall sales effectiveness

Join us for a dynamic session where top women leaders in eCommerce share their experiences and insights on thriving in the digital retail space. From AI marketing strategies to customer experience optimization, you'll get practical tips and inspiration to help you grow in this fast-paced industry. Plus, stick around for some great networking opportunities to connect with like-minded professionals and build new relationships that can help take your career to the next level.