Bobby Negrotti is a customer-data obsessed marketer and strategic leader with fifteen years of experience in ecommerce and digital marketing.
He's helped build data systems and measured customer behavior at Wayfair, build behavior-based dynamic menus frameworks for vegan meal kits at Purple Carrot, and most recently set the testing strategy and strategic pivot for the largest D2C filter brand at Filterbuy.
Wednesday, August 12
4:45 PM Panel: Rethinking Marketing Budgets to Reinvest in the Power of Earned
Retailers over-allocate to paid channels while undervaluing earned media's compounding power—from viral UGC and PR wins to influencer buzz and community advocacy that drives authentic growth at lower cost. Rethinking budgets means shifting dollars to fuel word-of-mouth engines, SEO amplification, and social proof that build trust and sustain momentum long-term. In this panel, marketing innovators share frameworks for auditing spend, scaling earned strategies, and reinvesting savings to create self-perpetuating growth loops that outlast fleeting ad campaigns.
- Shifting budget focus to prioritize earned media channels like influencer partnerships, organic social, and customer advocacy
- Reducing reliance on paid media by reallocating funds toward content creation, community engagement, and PR efforts
- Implementing measurement frameworks to quantify earned media impact on brand awareness, engagement, and conversions to justify reinvestment decisions
Check out the incredible speaker line-up to see who will be joining Bobby.
Download The Latest Agenda