Brad Power

Senior Director Digital Product & User Experience Kendra Scott

Experienced leader responsible for defining global vision and strategy in support of business and technology goals. Built high performing, cross-disciplined teams responsible for supply chain, in store and online experiences, product management, analytics, Ecommerce, social and customer care. Internal evangelist for emerging trends, best practices and global digital brand standards. Responsible for PnL budget, managed agency relationships, negotiated partnerships and guided product development including infrastructure and platform implementation.

Pre-Summit Day, Monday, August 12: The Future Customer Journey Summit (Retailer Only)

10:50 AM Keynote Panel Discussion: The Future of D2C And How To Survive In An Omnichannel World

The retail industry has seen a pretty massive shakeout when it comes to D2C companies. So, what is the secret to sticking around? Many will say it comes down to developing an exceptional brand and product, but there’s definitely more to it than that. Hear from a diverse group of retailers as they share their secrets to surviving as a D2C company in today’s omnichannel environment. Discuss ideas for:

Understanding why it makes sense for D2C companies to branch out and open stores, go wholesale, etc in the current environment
Embracing technologies like AI, AR, and IoT to enhance the overall omnichannel experience
Providing flexibility in how customers receive their products to cater to varying preferences and increase convenience
Leveraging data analytics to gain insights into customer behavior and purchasing patterns across channels and optimizing product assortments and marketing
Prioritizing a unified customer experience and a seamless integration of online and offline

Check out the incredible speaker line-up to see who will be joining Brad.

Download The Latest Agenda