Target is seeing this across the consumer journey. Conversational inputs can unlock better discovery, while advances in personalization are turning guest signals into more relevant, dynamic experiences that drive engagement. At the same time, shopping is extending beyond traditional channels into LLM platforms, raising new questions about where discovery happens and how retailers maintain a direct relationship with guests.

This is an opportunity to not just optimize the funnel, but rethink it. This session with Brad Thompson, SVP of Technology, will share how Target is preparing for agent-powered commerce and how the company is translating emerging AI capabilities into real growth.