Brett Bone | eTail Boston

Brett Bone

VP of Strategic Planning Simple Modern

Main Day Two: Wednesday, August 13

2:20 PM Track A: Fireside Chat: Mastering Growth: Strategies for Scaling Your Brand Profitably

Scaling a brand profitably demands more than revenue growth—it requires strategic alignment of operations, customer-centricity, and innovation to outpace costs. Companies that master this balance achieve 20-30% higher profit margins by prioritizing scalable infrastructure, automation, and market diversification. This fireside chat will dissect frameworks for expanding brand reach while maintaining financial discipline, from leveraging AI-driven insights to optimizing cross-functional workflows that drive sustainable, high-margin growth. Expect to hear how Brett Bone and the team at Simple Human are:

  • Developing scalable marketing campaigns targeting new customer segments
  • Implementing efficient inventory management systems to support growth
  • Leveraging data analytics to forecast demand and optimize supply chains
  • Expanding distribution channels strategically to maximize market reach and profitability

Check out the incredible speaker line-up to see who will be joining Brett.

Download The Latest Agenda