Brett Bone

Brett Bone

Chief Strategy Officer Simple Modern
Brett Bone
Brett Bone is Chief Strategy Officer at Simple Modern, where he has been part of the executive team scaling the business from a startup into a $200M+ omnichannel brand across eCommerce and retail. He brings deep expertise in financial planning, demand forecasting, and operations, helping drive sustained high-growth performance. Brett holds an MBA from Harvard Business School and a degree in Mechanical Engineering from the University of Oklahoma. He lives in Boston with his family and enjoys skiing, sailing, and cycling in his free time.

Monday, August 10: Summit Day

5:05 PM Retailer Only: Masterminds

Join fellow eTailers in a laid-back setting for roundtable discussions. Bring your biggest challenges and brainstorm solutions with others who get it. It's all about open conversations, sharing ideas, and helping each other tackle problems together.

  • Roundtable 1: The Future of Affiliate Marketing: Bold Moves for 2026 and Beyond
  • Roundtable 2: Topic to be Determined
  • Laura Smith, VP, eCommerce Marketplaces, Sweetwater
  • Roundtable 3: Topic to be Determined
  • Christine Ciccone, Senior Director, Digital Marketing & Customer Experience, Brother 
  • Roundtable 4: Reshaping Retail Roles and Teams Amid Rapid Growth & Changing Customer Expectations
  • Kelsey Knight, Chief Commercial Officer, Slumberkins
  • Roundtable 5: Topic to be Determined
  • Amanda Mitzman, Head of Digital & Growth, John Paul Mitchell Systems
  • Roundtable 6: Manufacturing Moves Front-and-Center: How Changing Production, Rising Transparency, and New Retailer-Wholesaler Partnerships Are Protecting Brand Value
  • Roundtable 7: Creating with the Creators: How Brands Are Partnering with Creators to Launch New Products to Build in Audiences
  • Lauren McGuinness, VP, DTC, SharkNinja
  • Roundtable 8: Scale Your Story: How High-Volume Creative Production Drives Engagement
  • Brittany Csik, eCommerce Manager, Negative
  • Roundtable 9: Providing Personalized Experiences While Navigating Data Security Regulations
  • Brett Bone, Chief Strategy Officer, Simple Modern 
  • Roundtable 10: Leveraging Payment Providers: Optimizing Vendor Mix, Marketplace Integration, and Ancillary Revenue Streams for Sales Growth

Tuesday, August 11

2:30 PM Track E: C-Suite Retreat Panel & Roundtables

At eTail’s C-Suite Retreat, you will be surrounded by senior level retail peers who want to meet for open innovation. Hear a keynote panel discussion followed by interactive roundtables where executives can exercise their minds, build a brain-trust, and leverage those who truly have their pulse on the future of retail. Together, discuss retail’s current environment, and where you think areas of growth (or decline!) may be. Validate your ideas. Inspire others. Discover partnering opportunities. Get an “outside-in” unique point of view to discover diverse thinking that can transform your mindset—for both you and your business.

Check out the incredible speaker line-up to see who will be joining Brett.

Download The Latest Agenda