EVP, Chief Marketing & Brand Development Officer J Jill
Brian Beitler has helped several of the country’s leading brands build purposeful connections with their customers, expand into the digital world, and achieve industry leading growth for the last 20 years. He challenges conventional wisdom and pushes brands to think differently about how they engage and earn loyalty from their customers. Brian is driven by the belief that the key to success is listening to your customers personally and first hand, and then combining those personal insights with data science to innovate your brand, products, marketing, and advertising.
He is currently Executive Vice President, Chief Marketing and Brand Development Officer for J.Jill, Inc. He also serves as Chairman of the Executive Board for the Global Retail Marketing Association.
Prior to J.Jill, he was Executive Vice President and Chief Marketing Officer of the Plus Segment (Lane Bryant & Catherines), a division of Ascena Retail. He has also held the roles of EVP and CMO at David’s Bridal and SVP of Marketing for Kohl’s. Earlier in his career he held senior leadership roles at Bath and Body Works, Toys R Us, and Mattel.
Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019
Is there a winning formula for building a brand in the digital era?” Brian gets asked this question, or one similar, by colleagues, associates, and peers. His answer has been the same for about a decade: There is always a “winning formula!” But that’s the wrong question. The question we should be asking is, “How do we find ours?”
Join Brian as he shares simple, powerful, and effective methods for helping you get on the journey of finding the answer. He’ll discuss:
• How to better leverage data science, and have better conversations at the front line to unlock key insights into your customer’s mindset
• Harnessing internal associate creativity and your brand’s share of their mind-space
• With the above in hand, gain the building blocks necessary to begin developing your brands’ digital formula
Check out the incredible speaker line-up to see who will be joining Brian.
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