eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Brian Beitler, EVP, Chief Marketing & Brand Development Officer at J Jill
J Jill Logo

Brian Beitler

EVP, Chief Marketing & Brand Development Officer
J Jill

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019

8:15 AM Keynote: What’s The Digital Marketing Formula?

Is there a winning formula for building a brand in the digital era?” Brian gets asked this question, or one similar, by colleagues, associates, and peers.  His answer has been the same for about a decade: There is always a “winning formula!” But that’s the wrong question.  The question we should be asking is, “How do we find ours?”

Join Brian as he shares simple, powerful, and effective methods for helping you get on the journey of finding the answer.  He’ll discuss:
• How to better leverage data science, and have better conversations at the front line to unlock key insights into your customer’s mindset
• Harnessing internal associate creativity and your brand’s share of their mind-space
• With the above in hand, gain the building blocks necessary to begin developing your brands’ digital formula

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