Brian Best | eTail Boston

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Brian Best

Head of eCommerce, North America G-STAR RAW

Brian is that rare breed of eCommerce, Digital Marketing and IT professional with a dash of entrepreneurship thrown in. His approach to strategic problem-solving across the eCommerce landscape allows him to draw on all of his experiences to be equally comfortable managing Creative Services, by art directing "Big Ideas" into compelling stories, site audits, roadmap development, and CRO, supporting larger strategies.

Prior to heading up G-Star's North American eCom business, Brian worked in IT at PVH across the Tommy Hilfiger and Calvin Klein businesses, Coach (Now Tapestry) and startups ECI New York and Tommie Copper. 

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda