Brian Best

Head of eCommerce, North America
G-STAR RAW

Brian is that rare breed of eCommerce, Digital Marketing and IT professional with a dash of entrepreneurship thrown in. His approach to strategic problem-solving across the eCommerce landscape allows him to draw on all of his experiences to be equally comfortable managing Creative Services, by art directing "Big Ideas" into compelling stories, site audits, roadmap development, and CRO, supporting larger strategies.

Prior to heading up G-Star's North American eCom business, Brian worked in IT at PVH across the Tommy Hilfiger and Calvin Klein businesses, Coach (Now Tapestry) and startups ECI New York and Tommie Copper.

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019

4:35 PM eTail Tonight: Global Perspectives: Adapting Your User Experience Based On Region

With a borderless web, and customer convenience at an all time high, how are you managing current and potential customers’ expectations? And where might the best region be for you to expand to? The leaders on this panel discuss:

• Where eCommerce is booking: which developing countries your business needs to focus on now

• Conducting accurate research and developing KPIs for your global eComm initiatives

• Marking your global footprint: adjusting the digital experience based on region

o What is valued in the different cultures and highlighting that online

o Accurate translations online

o Providing a localized payment method

eTail Boston 2019

Brian Best

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

4:35 PM eTail Tonight: Global Perspectives: Adapting Your User Experience Based On Region

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